View a conceptual interior design plan for a retail store in downtown, San Francisco. In this mock project, Philippe Starck is opening a new flagship store that will feature his new line of home good products. Starck is known for his "tongue in cheek" designs, which is what led me to create a concept around the Seven Deadly Sins. The floorplan consists of seven different, unique rooms, each representing one of the seven sins: lust, greed, wrath, gluttony, envy, pride and sloth. Through use of color, materials, finishes, space planning and conceptual design features - I hoped to create an experience for the user throughout his/her journeyat the Philippe Starck Home Goods Store. From a broad perspective, inspirational design elements make a play on snakes, apples, roses, temptation, mystery, surprise and sin.</

1. INSPIRATION COLLAGE BOARD
RETAIL STORE DESIGN
“Philippe Starck opens a new retail shop in San Francisco...”
Philppe Starck is opening a new “tongue in cheek” flagship store in San
Francisco for his latest line of home goods furniture. His new line will include
furniture and accessories for bedrooms, bathrooms, kitchens, living rooms
and outdoor spaces. The selected site for the new retail store is located at 180
Sutter Street in Downtown San Francisco.
CONCEPT: THE SEVEN DEADLY SINS
Inspiration: “I like to open doors to the human brain.” - Philippe Starck
Design Concept: The Seven Deadly Sins
The design concept for the new home good store is centered on the idea of
the seven deadly sins. Inspired by the above quotation, there will be a play
on doors - where each door leads to a sinful element of the human brain. The
floorplan will consist of seven different, unique rooms, each representing one of
the seven sins: lust, greed, wrath, gluttony, envy, pride and sloth.
Through use of color, materials, finishes, space planning and conceptual design
features - I hope to create an experience for the user throughout his/her journey
PRELIMINARY SKETCHES
at the Philippe Starck Home Goods Store.
From a broad perspective, inspirational design elements will make a play on
snakes, apples, roses, temptation, mystery, surprise and sin.
© Rebecca Jensen. 2013. All Rights Reserved.
No part of this presentation or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials.

2. LEVEL 1 FLOOR PLAN
Left: This is the ground level floor plan for the
retail store. As seen in the plan, the entrance
section is visible from both level 1 as well as
level 2. This level contains four of the “sinful”
rooms as well as a checkout area. There is a
staircase in the center of the floor plan, as well
as a circular clear glass elevator.
This floor also houses the greed room. This
room has pennies as floor and wall coverings.
In addition the coffee table base is a brain
shape made out of dollar bills. Lastly, there is
a tree representing “money growing on trees.”
The gluttony room is in the far corner and
it features kitchen items. There will be an
interesting water wine display (see materials
listed).
The pride room features a crown-shaped
headboard as well as wall coverings made
from various awards and certificates (see
materials listed).
The lust room is also on this level, see
perspective sketch for more details.
© Rebecca Jensen. 2013. All Rights Reserved.
No part of this presentation or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials.

3. LEVEL 2 FLOOR PLAN
Left: This is the second level floor plan. As
seen in the plan, there is a storage area that
takes up nearly half the floor. The storage area
accommodates any extra inventory as well as
a staff break room and staff restroom.
The sloth room is for the lazy guests who just
want to sit and relax. This area features out-
door and indoor furniture. There is also a small
section for guests to sit and watch the street
passerbys.
The wrath room features darker colors such as
black, grey and blue. In addition, wrath is as-
sociated with anger so there are a lot of sharp
edges seen throughout the structural design.
The envy room has a bathroom layout. Those
who are envious of others typically suffer from
self confidence issues or the “looking glass
mirror” effect. Often times, they see someone
they are not when looking in the mirror. With
this, I’ve chosen a lot of reflective surfaces in
this space.
© Rebecca Jensen. 2013. All Rights Reserved.
No part of this presentation or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials.

4. PERSPECTIVE DRAWINGS
Left: This is the main lobby entrance. Upon arrival, the guest will receive her purchase
order clip board and has the option to choose between four doors. Elements of snakes,
roses, dropping flowers down a well and temptation are seen here.
Below: This is the ‘Lust Room.” Red, soft, inviting materials are used to tempt the guest
to stay a while.
© Rebecca Jensen. 2013. All Rights Reserved.
No part of this presentation or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials.

5. ELEVATION DRAWING PRELIMINARY MATERIALS
Lobby Lust Room
Greed Room Pride Room
Gluttony Room Sloth Room
Above: This is the checkout area for when guests are ready to complete their
Envy Room Wrath Room
purchases. This is a space that summarizes the entire experience, where each
cabinet door corresponds to the green door design seen walking through the
site. There is also a snake figure weaving its way across each colored chair,
representing the fact that the snake has “sin” wrapped around its “fingers.” The
wall covering is a unique collage of different faces. This represents the fact that Checkout Area
there is a bit of temptation in all of us.
* Please note that not all samples are shown in the desired color. Please refer to the floor
plan and notes for appropriate color application.
© Rebecca Jensen. 2013. All Rights Reserved.
No part of this presentation or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials.