Más contenido relacionado Similar a So, do you know where your social media car is going? (20) Más de Rajesh Lalwani (10) So, do you know where your social media car is going?1. 03 November 2007
New Delhi
“Why?”
not
“Why not?”
Think Strategic: Points to help you win on blogging &
social media roads!
2. Everyone is writing a
blog, isn’t that a good
enough reason for my
organisation to have
one too?
Not good enough at
all, I would say!
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3. # 1 A blog is but a tool!
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4. In fact, it is NOT
THE ONLY tool…
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5. These are just a few other social media tools
Blogs
Podcasts
Wikis
Communities
Content Communities
Social & Business Networks
Forums
Planets
Internet Memes
Web Widgets
Applications
…
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6. But they are still
JUST tools.
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9. But where do you
know where you
want to go??
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10. # 2 What’s the NEED?
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11. No, I mean what’s
REAL NEED!! What
do you want to say,
achieve?
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13. # 3 Your message is the engine!
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14. # 4 Content your fuel…
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15. # 4 And, who is driving the car?
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16. # 5 Winners know what their competition is up to!
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17. # 6 Knowing the rules, cuts chances of losing!
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18. # 7 But do show some reverence!
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19. How much did you
last ad cost you? Or
that mega event
you hosted? That
brochure website?
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20. We don’t want to know. YOU know!
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21. Yet, you baulk at the thought of spending an
insignificant proportion of that on a global
communication initiative – your blog & social media
strategy & outreach!
WHY?
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23. # 7 Need help fight fire or even otherwise?
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24. A - E of Blog & Social Media Strategy
A
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C
B
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E
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25. # 7 You win; we win!
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