Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Inovasi Land
Where perspectives meets innovation
Rajeswari Kannan(Raji)
Co-founder, CTO & VP of products, LensBricks
Have you tried hard for the last drop of lemon or
toothpaste?
Solution?
Have you had to wait till night for your baby to sleep
to cut her nails?
Lost between all the red and black bags?
Possible solutions?
Infinite USB, Butter spread…..
Inovasi Land
Where perspectives meets innovation
Observation Sensory learning
Butterfly deck Empathy
Inovasi Land
Observation
Butterfly deck
Deck of innovation cards
200,000 years ago 1900 2014
Most innovations we use today have
boomed post 1900..
Space, 2D
Time
Angle
Wavelength Illumination
NextGen optics
& sensors
Space, 3D
Opportunity…
Product Innovation
Customer engagement & retention
Brand Value
Is there a problem with function?
Car/Bike Navigation instructions…
• Look for Sharukh Khan poster on left,
• Tea shop on ...
Form follows function
Fix features/functions of product
before innovating on form
Innovate new form by dissecting into smaller forms
Modify?
Remove?
Shift?
Mix?
Is form or function comfortable?
Fashion != Comfort
Remove, shift or replace the problem agent….
Shift upwards: BSI sensor(Sony), old was FSI
 More light hits sensor by simp...
Is there a problem with interaction?
Look down vs Look up interface
Consumer empathy
Remove
UncertaintyPrivacy…
Useful features?, nice
look?..
Right messaging
Rapid Fire!
Sensory learning
Now lets try again!
Attention : Limited + Intangible
Average attention span/minute
12 seconds (2000)
8 seconds (2013)
Source: National Center ...
Thought records
– A book that gives life to a story with your thoughts
: Natasha Singh, Designer
Capture Analyze
Have fun!
Picture Courtesy
@ National Geographic
Próxima SlideShare
Cargando en…5
×

Inovasi land where perspectives meet innovation

1.862 visualizaciones

Publicado el

Publicado en: Tecnología
  • Sé el primero en comentar

Inovasi land where perspectives meet innovation

  1. 1. Inovasi Land Where perspectives meets innovation Rajeswari Kannan(Raji) Co-founder, CTO & VP of products, LensBricks
  2. 2. Have you tried hard for the last drop of lemon or toothpaste? Solution?
  3. 3. Have you had to wait till night for your baby to sleep to cut her nails?
  4. 4. Lost between all the red and black bags? Possible solutions?
  5. 5. Infinite USB, Butter spread…..
  6. 6. Inovasi Land Where perspectives meets innovation
  7. 7. Observation Sensory learning Butterfly deck Empathy Inovasi Land
  8. 8. Observation
  9. 9. Butterfly deck Deck of innovation cards
  10. 10. 200,000 years ago 1900 2014 Most innovations we use today have boomed post 1900..
  11. 11. Space, 2D Time Angle Wavelength Illumination NextGen optics & sensors Space, 3D Opportunity…
  12. 12. Product Innovation Customer engagement & retention Brand Value
  13. 13. Is there a problem with function? Car/Bike Navigation instructions… • Look for Sharukh Khan poster on left, • Tea shop on the right at the signal, • Green building opposite to temple • …the restaurant is on 4th floor Maps are just not good for Indian conditions!
  14. 14. Form follows function Fix features/functions of product before innovating on form
  15. 15. Innovate new form by dissecting into smaller forms Modify? Remove? Shift? Mix?
  16. 16. Is form or function comfortable? Fashion != Comfort
  17. 17. Remove, shift or replace the problem agent…. Shift upwards: BSI sensor(Sony), old was FSI  More light hits sensor by simply shifting diode Millions of dollars sometimes spent on solving the wrong problem.
  18. 18. Is there a problem with interaction? Look down vs Look up interface
  19. 19. Consumer empathy Remove UncertaintyPrivacy… Useful features?, nice look?..
  20. 20. Right messaging
  21. 21. Rapid Fire!
  22. 22. Sensory learning
  23. 23. Now lets try again!
  24. 24. Attention : Limited + Intangible Average attention span/minute 12 seconds (2000) 8 seconds (2013) Source: National Center for Biotechnology information, US, Jan 1, 2014
  25. 25. Thought records – A book that gives life to a story with your thoughts : Natasha Singh, Designer
  26. 26. Capture Analyze
  27. 27. Have fun! Picture Courtesy @ National Geographic

×