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By
Rajiv
Introduction
                     Harley-Davidson
               Is often abbreviated H-D or
                 Harley, is an American
                motorcycle manufacturer.
                 Founded in Milwaukee,
                  Wisconsin, during the
                 first decade of the 20th
               century. The company sells
                heavyweight motorcycles
                designed for cruising on
                       the highway.
Current Harley-Davidson
motorcycles reflect the styles of
classic Harley designs.
Harley-Davidson sustains a
loyal brand community which
keeps active through clubs,
events, and a museum.
Licensing of the Harley-
Davidson brand and logo
accounted for $40 million
(0.8%) of the company's net
revenue in 2010.
Company name was the
combination of 2 friends Harley
& Davidson.
Organisational
Structure & Size
    In 1901, William S. Harley, age 21, drew up plans
    for a small engine with a displacement of 7.07
    cubic inches (116 cc) and four-inch (102 mm)
    flywheels.

    Over the next two years, Harley and his
    childhood friend Arthur Davidson labored on
    their motor-bicycle using the northside
    Milwaukee machine shop at the home of their
    friend, Henry Melk. It was finished in 1903.
Harley and the Davidson's quickly wrote off their
first motor-bicycle as a valuable learning experiment.

In January 1905, small advertisements were placed
in the "Automobile and Cycle Trade Journal" that
offered bare Harley-Davidson engines to the do-it-
yourself trade.
In 1906, Harley and the Davidson brothers built
their first factory on Chestnut Street. This
location remains Harley-Davidson's corporate
headquarters' today.
The company produced about 50 motorcycles that year.
In 1911, an improved V-Twin model was introduced.
With a displacement of 49.48 cubic inches (811 cc), the
1911 V-Twin was smaller than earlier twins, but gave
better performance.
World War I
         In 1917, the United States entered World War I
             & the military demanded motorcycles.

         World War I was the first time the motorcycle
         had been adopted for combat service. Harley-
         Davidson provided about 15,000 machines to the
         military forces during World War I.
 Organizational Technology
  By 1920, Harley-Davidson was the largest motorcycle
  manufacturer in the world. Their motorcycles were sold by
  dealers in 67 countries. Production was 28,189 machines.

  In 1921, a Harley-Davidson, ridden by Otto Walker, was
  the first motorcycle ever to win a race at an average
  speed of over 100 mph (160 km/h).
The late summer of 1929, Harley-Davidson introduced
   its 45 cubic inches (737 cc) flathead V-Twin to
   compete with the Indian 101 Scout and the Excelsior
   Super X.

The Japanese license-holder severed its
business relations with Harley-Davidson
in 1936 and continued manufacturing the
VL under the Rikuo name.
World War
II
                Harley-Davidson again produced large
                numbers of motorcycles for the US
                Army in World War II
As part of war reparations, Harley-Davidson
acquired the design of a small German motorcycle,
the DKW RT 125, which they adapted, manufactured,
and sold from 1948 to 1966.

Harley-Davidson continued making two-stroke
motorcycles there until 1978

By 1990, with the introduction of the "Fat Boy",
Harley once again became the sales leader in the
heavyweight (over 750 cc) market. [Fat Boy name was
a combination of the names of the atomic bombs (Fat
Man and Little Boy) that were dropped on Nagasaki ]

In 2000, Ford Motor Company added a Harley-Davidson
edition to the Ford F-Series
Goals & Strategies
Steps towards export to
India
     In August 2009, Harley-Davidson announced plans
     to enter the market in India, it expects to start
     selling its motorcycles in 2010.
     The company has established a subsidiary to be
     located in Gurgaon, near Delhi.

     Harley Davidson is introducing 12 models in India
     from the range of five motorcycle families,
     namely Sportster, Dyna, VRSC, Softail and CVO.

     Harley Davidson would have five dealerships (Delhi,
     Mumbai, Bangalore, Hyderabad and Chandigarh) with
     the aim of increasing the dealerships to more than 20
     in the next five years.
November 2010, Harley-Davidson said that it will start
   an assembly facility for complete knock down (CKD)
   kits of its motorcycles in India by the first half of
   2011, making it only the second CKD facility outside
   the US.

Awards
    Harley-Davidson received two Army-Navy ‘E’ Awards,
    one in 1943 and the other in 1945, which were
    awarded for Excellence in Production.
    Silver Bar & Shield in 2001, 2002 and 2003 and the
    Service Excellence Award in 2003. 
2004 Service Excellence Award for the
Western Region & 2004 Outstanding Dealer
Supporter Award for outstanding dealer
supporter.

Platinum Bar & Shield Circle of Distinction
Award for the year 2010


Best Overall Company by Business Excellence
in August 2011
ar e.,
                         0 12
                  o f2
         od els
     m
F ew
    2012 HARLEY-
    DAVIDSON MOTORCYCLES
Harley-Davidson
Harley-Davidson
Harley-Davidson
Harley-Davidson
Harley-Davidson

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Harley-Davidson

  • 2. Introduction Harley-Davidson Is often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century. The company sells heavyweight motorcycles designed for cruising on the highway.
  • 3. Current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidson sustains a loyal brand community which keeps active through clubs, events, and a museum. Licensing of the Harley- Davidson brand and logo accounted for $40 million (0.8%) of the company's net revenue in 2010. Company name was the combination of 2 friends Harley & Davidson.
  • 4. Organisational Structure & Size In 1901, William S. Harley, age 21, drew up plans for a small engine with a displacement of 7.07 cubic inches (116 cc) and four-inch (102 mm) flywheels. Over the next two years, Harley and his childhood friend Arthur Davidson labored on their motor-bicycle using the northside Milwaukee machine shop at the home of their friend, Henry Melk. It was finished in 1903.
  • 5. Harley and the Davidson's quickly wrote off their first motor-bicycle as a valuable learning experiment. In January 1905, small advertisements were placed in the "Automobile and Cycle Trade Journal" that offered bare Harley-Davidson engines to the do-it- yourself trade. In 1906, Harley and the Davidson brothers built their first factory on Chestnut Street. This location remains Harley-Davidson's corporate headquarters' today. The company produced about 50 motorcycles that year. In 1911, an improved V-Twin model was introduced. With a displacement of 49.48 cubic inches (811 cc), the 1911 V-Twin was smaller than earlier twins, but gave better performance.
  • 6. World War I In 1917, the United States entered World War I & the military demanded motorcycles. World War I was the first time the motorcycle had been adopted for combat service. Harley- Davidson provided about 15,000 machines to the military forces during World War I. Organizational Technology By 1920, Harley-Davidson was the largest motorcycle manufacturer in the world. Their motorcycles were sold by dealers in 67 countries. Production was 28,189 machines. In 1921, a Harley-Davidson, ridden by Otto Walker, was the first motorcycle ever to win a race at an average speed of over 100 mph (160 km/h).
  • 7. The late summer of 1929, Harley-Davidson introduced its 45 cubic inches (737 cc) flathead V-Twin to compete with the Indian 101 Scout and the Excelsior Super X. The Japanese license-holder severed its business relations with Harley-Davidson in 1936 and continued manufacturing the VL under the Rikuo name. World War II Harley-Davidson again produced large numbers of motorcycles for the US Army in World War II
  • 8. As part of war reparations, Harley-Davidson acquired the design of a small German motorcycle, the DKW RT 125, which they adapted, manufactured, and sold from 1948 to 1966. Harley-Davidson continued making two-stroke motorcycles there until 1978 By 1990, with the introduction of the "Fat Boy", Harley once again became the sales leader in the heavyweight (over 750 cc) market. [Fat Boy name was a combination of the names of the atomic bombs (Fat Man and Little Boy) that were dropped on Nagasaki ] In 2000, Ford Motor Company added a Harley-Davidson edition to the Ford F-Series
  • 9. Goals & Strategies Steps towards export to India In August 2009, Harley-Davidson announced plans to enter the market in India, it expects to start selling its motorcycles in 2010. The company has established a subsidiary to be located in Gurgaon, near Delhi. Harley Davidson is introducing 12 models in India from the range of five motorcycle families, namely Sportster, Dyna, VRSC, Softail and CVO. Harley Davidson would have five dealerships (Delhi, Mumbai, Bangalore, Hyderabad and Chandigarh) with the aim of increasing the dealerships to more than 20 in the next five years.
  • 10. November 2010, Harley-Davidson said that it will start an assembly facility for complete knock down (CKD) kits of its motorcycles in India by the first half of 2011, making it only the second CKD facility outside the US. Awards Harley-Davidson received two Army-Navy ‘E’ Awards, one in 1943 and the other in 1945, which were awarded for Excellence in Production. Silver Bar & Shield in 2001, 2002 and 2003 and the Service Excellence Award in 2003. 
  • 11. 2004 Service Excellence Award for the Western Region & 2004 Outstanding Dealer Supporter Award for outstanding dealer supporter. Platinum Bar & Shield Circle of Distinction Award for the year 2010 Best Overall Company by Business Excellence in August 2011
  • 12. ar e., 0 12 o f2 od els m F ew 2012 HARLEY- DAVIDSON MOTORCYCLES