2. Participative Cinema –
Preamble
If you have affirmative answers for the above questions, please go further…
Otherwise, this is not for you.
Are you an Active ‘Telugu Movie
Audience’…
Do you build expectations around a film before its release, feel
shattered when they are not met
Do you boo / whistle / clap / choke / cry with the characters… Or want
to do that but look around
Do you read reviews - online / press and correlate /
interact with them
Do you cry foul when our films don’t get proper attention on
a national platform
Your strength for a movie production: Passion / Ideas / Money / Creative
Skill / Connect with People
Are you unhappy the way Telugu films are being made but still watch
them coz you love cinema…
Do you wanna ‘Actually Participate’ in movie making…Do you wanna know
how Movie works as a business
Do you wanna ‘Design’ the film for people’s liking or ‘Decide’
if people like it or not…
3. PARTICIPATIVE CINEMA - WHY
Audience
growing
knowledgeable
with global
content available
Quality of
script reducing
(Focus on
Oneliners)
Growing levels
of
dissatisfaction
in audiences
over Telugu
CinemaTalent available
among audience
but unexplored
PARTICIPATIVE
CINEMA
Sensitive & Sensible
Audience making
the Cinema
Creative to Financial
The ROI prospects
for big budgeted
films weak
(Costs are
recovered only if
the movie is a hit)
Star Power
working only
for the first
weekend.
4. New idea of
filmmaking
Audience
involved from
Scripting till
Sale of Satellite
Rights
Share the
dividends
At the end
Satisfaction of
‘Creating a
Cinema’
Film Industry Entry Barriers
Participative cinema
Talent
Requirements
Uncertain
Careers
Big Money involved
High Risk high
returns
Talent Polished &
Employed
No need to leave
employment
Not a Big Money
Game
Low Risk Moderate
Returns
PARTICIPATIVE CINEMA - ABOUT
5. Participative Cinema – The Process
CORE TEAM
Director, Line Producer,
Top investors and important
brains
DESIGNERS DECIDERS
CREATIVE
DESIGNS
STORYLINE
SCRIPT DEV
MUSIC
CASTING
OTHERS
VOTING
PRODUCTION
POST
PRODUCTIO
N
PROMOTION – VIRAL MARKETING
BUSINESS
RELEASE
6. The First Complete PARTICIPATIVE CINEMA
in the world
Punditz Presents…
In association with Prasads
AMERICALO TELUGINTI
PELLISANDADI
ATPS
7. ATPS – The First Participative
Cinema
A movie to be done in USA – A Romantic Comedy - First half on roads
and second half indoors
Punditz is a group of filmmaking professionals headed by Raj Madiraju,
recently directed RUSHI,
Promoters will provide the initial CORE TEAM, a combination of Indian and
American residents.
To be promoted by Punditz Consultants Pvt. Ltd., mentored
by Prasad Productions
Audience will participate from the announcement stage – as two strategic
groups – DESIGNERS & DECIDERS
To be released in US and AP, India on 21st December 2012, a good
Christmas – New Year season
Stakeholders will be taken thru the Preproduction processes of Fundraising,
Scripting, Music, Cast selection etc, Production, Post Production processes,
Promotion and finally, the Movie Release and the Business aspects
The Rushes and Post Production process will be previewed by all
the partners in the USA.
8. ATPS - ACTIVITIES
DESIGNERS
• DESIGNERS will be chosen for their skills
(Trained / Untrained)
o Script –developers / Dialogue Writers / SMEs
/ Fault Finders
o Music – Composers / Singers / Musicians /
Lyricists
o Choreographers – Montage designers /
Dancers
o Acting – Of different age groups (Trained &
Untrained)
o Editors, Engineers, Assistant Directors, Art
designers, Graphic designers, Cameramen,
stylists etc
o Production – Permissions in USA,
Networking, Fundraising etc
• Auditions for DESIGNERS will be continued
DECIDERS
• DECIDERS invest in the project - Decide on
how the film will be…
• Get voting rights for their investment
proportional to the total cash needed and a
revenue share to the whole Cost of Production.
• Will be provided with the options about a Key
Decision time to time and will vote accordingly.
• DECIDERS can also invest in KIND. That is
providing a service that would contribute to the
total Cost of Production considerably
• DECIDERS will also be given the production
account details periodically and asked to
review
• Credits and benefits vary for each DECIDER
depending on the amount of investment,
including the Title, Option to participate in
The Core Team has the power to Veto the Voters’ decision and the Director can Veto
the Core Team’s Decision.
9. MY
1
MY
2 JN1 JN2 JL1 JL2
AG
1
AG
2 SP1 SP2
OC
1
OC
2 NV1NV2
DC
1
DC
2 JN1
ANNOUNCEMENT
CORE TEAM FORMATION
DESIGNER GROUP
FORMATION
STORY LINE
CONFIRMATION
SCRIPT DEVELOPMENT
CASTING
MUSIC - SONGS
DECIDER FUNDING
DECIDERS - VOTING
PREPRODUCTION IN USA
PRODUCTION IN USA
POST PRODUCTION
PROMOTION
PRERELEASE ACTIVITIES
IN USA
RELEASE
ATPS – Activity Chart – may 12 to Jan
13 Fortnightly
10. ATPS – Funds &
Denominations
SL. NO DENOMINATION NO OF
PEOPLE
TOTAL AMNT REVENUE
SHARE
BENEFITS / CREDITS
1 Promoter / $ 100000 25 % Credit as Producer
2 Infrastructure $ 50000 12.5 % Credit As Co-Producer
3 Designers’ $ 50000 12.5 % Individual Credits
4 $ 10000 10 $ 100000 2.5 %
Credit as Associate Producer
Passes to Premiere, Dinner with
Cast & Crew, Participation in
Discussions
In film Branding for any product
5 5000 20 $ 100000 1.25 %
Credit as Assistant Producer
Passes to Premiere, Dinner with
Cast & Crew, Participation in
Discussions
TOTAL 90 $ 400000
11. ATPS – Expected Revenues
REVENUE STREAM
CASE 1 -
ABOVE AVG
CASE 2 -
AVERAGE
CASE 3 -
WORST CASE
US THEATRICAL REVENUES 250000 100000 20000
INDIAN THEATRICAL REVENUES 200000 150000 60000
TV SATELLITE RIGHTS 200000 150000 100000
AUDIO + DVD + INTERNET 20000 10000 0
REMAKE RIGHTS 50000 25000 0
PROMOTION PARTNERSHIPS 20000 10000 0
TOTAL 740000 445000 180000
13. REVENUES - NOTES
Since the participation is coming from US audience, the interest we can
generate there could be high.
Super hit case is not taken into
consideration
Promotion partnerships could as well go into some cost savings.
Including In-Film branding tie-ups
Revenues are calculated with the success of the whole campaign in the US,
not just the movie's response.
Promotion Partnerships can be associate branding on hoarding
space and TV advertisements
US Revenues for the Above Average case are calculated for 10 screens, 10
days (Year End), 4 shows per day @ 300 seats average per screen, a 50 pc
occupancy, @ $ 8 per ticket and 50 % for the producer
For the Case 2 the Satellite rights are given if sold before the movie release,
For the first and third cases, we sell after the release and the amounts vary
depending on the success / failure of the film at the Box Office. Also
included are the US satellite rights which could be of considerable value for
14. ATPS – Cost Estimates
COST CASE 2 - LEAST CASE 2 - MEDIUM CASE 3 - WORST
SCRIPT 6000 8000 10000
MUSIC (SONGS + BGM) 16000 20000 20000
REMUNERATIONS 40000 40000 50000
UNIT & EQUIPMENT 25000 30000 40000
F & B 15000 20000 20000
TRAVEL & TRANSPORT 30000 40000 50000
ART & ATTIRE 20000 20000 25000
ACCOMMODATION 15000 20000 25000
EDITING & DI 5000 8000 10000
DUBBING + SOUND FX +dts 8000 10000 10000
VFX 10000 12000 12000
PRINTS + DIGITIZATION 20000 20000 20000
PROMOTION 80000 90000 100000
UNFORESEEN
EXPENDITURE 20000 25000 30000
TOTAL 310000 363000 422000
15. 0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
1 2 3
SCRIPT
MUSIC (SONGS +
BGM)
REMUNERATIONS
UNIT & EQUIPMENT
F & B
TRAVEL &
TRANSPORT
ART & ATTIRE
ACCOMMODATION
EDITING & DI
DUBBING + SOUND
FX +dts
VFX
PRINTS +
DIGITIZATION
PROMOTION
UNFORESEEN
EXPENDITURE
ATPS – Cost Estimates
CASE 1 -
LEAST COST
USD 310000
CASE 2 –
MEDIOUM
USD 363000
CASE 3 -
WORST CASE
USD 422000
16. COSTS - NOTES
Costs increase with number of people going from India to US and the
number of shooting days
Budgeted for 25 day shoot in US (NJ as base camp) – 10 day road
shoot and 15 day Indoors
Music costs increase with lyrics
and singers
Almost all the costs can be individually divided into Cash and
Kind requirements
Remunerations include the DESIGNERS
group as well
Art costs are majorly for the marriage hall décor and attire is for
the marriage costumes.
Travel is designed for 10 people from India for the best and 15
people for the worst cases
F & B Costs are taken @ 20 USD per head per day and
stay taken @ 40 USD
Prints are taken for a general low budget movie - About 15 film
prints and 100 digital
