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Rakuten Global
Technology Strategy
   2010/10/16


       Development Unit

                          1
Hirotaka Yoshitaka

                              Title: Technical Director
                              Mission: Lead the technical direction of
                               Rakuten
                                – Improve software development productivity
                                  (introducing Agile software development) and
     Yoshioka                     reduce cost.
                                – Build Scalable computer
twitter @hyoshiok               – Build developers community in Rakuten and
                                  promote OSS strategy
                              Joined Rakuten since August 2009,
                               before it, he was a founding member
                               and CTO of Miracle linux since 2010.
                               More than 25 years experience in the IT.
                              OSS activist
DEBUG HACKS (in Japanese),
O’reilly Japan                                                                   2
Federation Technical Meeting




                               3
Many challenges


Great technology can integrate us.




                                     4
Introduction
                        - Goals of this meeting -
• Generate synergy through the entire Rakuten group by exchanging
  best practices each other.
• How to realize it from technical and system aspects?


          Own Development Center

                    China                             How to generate
      Japan                    Taiwan
                                                         synergy?
                                        ・・・
TARAD                               FreeCause
              Global Development                         Discuss at
                                        ・・・
                                                    “Federation Technical
   PriceMinister                   LS                    Meeting”
                   Buy.com

               M&A companies


                                                                            5
Our team – contributors (random order)




               Terje       Sathya      Justin      Kiran        Yoshioka
    Pom                                Ziegler                               Chida
                                                  Thomas




                               Frank
           Satoshi
Phuwadon
           Sekine    Rohinee Fernandes Hayase                   Katsutoshi   James
                                                   Masao         Shiotani
                                                    Arai



                                                                               Parathan
                 Naojiro
   Nakasone      Hisada        Kaoru                       Osada
                                             Masaya Mori
                              Tanaka                                  Tazawa         6
Introduction




               7
8
Justin Ziegler
                  Title: CIO & CTO of PriceMinister
                  Mission: define and implement IT strategy of
                   PriceMinister.com
                    –   Global functional roadmap
                    –   Software architecture roadmap
                    –   Support growth of users and data
Justin Ziegler
                    –   Implement new lines of revenue
                    –   Optimize existing revenue
                  Cofounder of PriceMinister in 2000
                  CTO of profile4u in 1999
                  Cofounder of first French internet payment
                   system in 1995
                  Board member of a French CIO club
                  Member of the jury of Ecommerce awards

                                                                  9
PriceMinister




                10
What is PriceMinister.com



 C2C & B2C market place
 Barcodes and catalogues in our DNA
 Listing products is free and efficient
 Main categories : books, cd, dvd, vidéo
  games, computing HW, clothing…
 Very little customization in shops
 PriceMinister is an escrow & provides a
  garantie to buyers and sellers
 Main revenue comes from transactions

                                            11
What is PriceMinister.com



 Founded in 2000
 Now one of the largest e-commerce sites
  in France
 Made a few acquisitions in 2008 :
    voyagermoinscher.com travel price
     comparison site
    avendrealouer.fr real-estate site
    Emailing company
 200 employees
 Main business deployed in 3 countries
                                            12
13
Pawoot Pongvitayapanu
                  • Pom – Pawoot Pongvitayapanu
                    (Please do not try to pronounce my surname)



                  • Managing Director & Founder
                    TARAD.com (Thailand)
 Pawoot (Pom)
Pongvithayapanu
                  • We will make Thailand E-Commerce
                    Revolution




                                                                  14
TARAD.com




            15
Case study of Group company
                        - TARAD Dot Com -



Name of Company    TARAD Dot Com



                   •Employee’s head count: 80
 Company profile   •date of foundation: 1999
                   •Business style: B to B to C


                   Increase Revenue Company & Merchant
Management point   Optimize Operation Flow
    of focus       Maximize Marketing Efficiency
                   R&D of new technology



                                                         16
Case study of Group company
                                     - TARAD Dot Com -

                      Hot topic (of development methodology and environment)
• LAMP –     Linux, Apache, MySQL, PHP
    • License Cost = Zero
    • Example : Facebook, Yahoo

• Technology Utilized in TARAD
    • OS:            CentOS/Ubuntu
    • DB:            MySQL
    • NoSQL:         Redis, Memcached [Future trend: MongoDB]
    • Web:           Apache, Nginx
    • Storage:       MogileFS, GlusterFS, [+Netapp]
    • Caching :      Varnish
    • Search:        Migrating from Sphinx to Solr
    • Other Tools:   Gearman, Zabbix, Jmeter, SVN,


• API   and Social Network Connectivity
    • TARAD.com on AR technology (Layar Application)
    • Linked with Facebook and twitter (Gain Traffic and GMS)
         URL : http://apps.facebook.com/taraddotcom/

                                                                               17

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What does Globalization mean for Rakuten? ~ 楽天のグローバル戦略について ~

  • 1. Rakuten Global Technology Strategy 2010/10/16 Development Unit 1
  • 2. Hirotaka Yoshitaka  Title: Technical Director  Mission: Lead the technical direction of Rakuten – Improve software development productivity (introducing Agile software development) and Yoshioka reduce cost. – Build Scalable computer twitter @hyoshiok – Build developers community in Rakuten and promote OSS strategy  Joined Rakuten since August 2009, before it, he was a founding member and CTO of Miracle linux since 2010. More than 25 years experience in the IT.  OSS activist DEBUG HACKS (in Japanese), O’reilly Japan 2
  • 4. Many challenges Great technology can integrate us. 4
  • 5. Introduction - Goals of this meeting - • Generate synergy through the entire Rakuten group by exchanging best practices each other. • How to realize it from technical and system aspects? Own Development Center China How to generate Japan Taiwan synergy? ・・・ TARAD FreeCause Global Development Discuss at ・・・ “Federation Technical PriceMinister LS Meeting” Buy.com M&A companies 5
  • 6. Our team – contributors (random order) Terje Sathya Justin Kiran Yoshioka Pom Ziegler Chida Thomas Frank Satoshi Phuwadon Sekine Rohinee Fernandes Hayase Katsutoshi James Masao Shiotani Arai Parathan Naojiro Nakasone Hisada Kaoru Osada Masaya Mori Tanaka Tazawa 6
  • 8. 8
  • 9. Justin Ziegler  Title: CIO & CTO of PriceMinister  Mission: define and implement IT strategy of PriceMinister.com – Global functional roadmap – Software architecture roadmap – Support growth of users and data Justin Ziegler – Implement new lines of revenue – Optimize existing revenue  Cofounder of PriceMinister in 2000  CTO of profile4u in 1999  Cofounder of first French internet payment system in 1995  Board member of a French CIO club  Member of the jury of Ecommerce awards 9
  • 11. What is PriceMinister.com  C2C & B2C market place  Barcodes and catalogues in our DNA  Listing products is free and efficient  Main categories : books, cd, dvd, vidéo games, computing HW, clothing…  Very little customization in shops  PriceMinister is an escrow & provides a garantie to buyers and sellers  Main revenue comes from transactions 11
  • 12. What is PriceMinister.com  Founded in 2000  Now one of the largest e-commerce sites in France  Made a few acquisitions in 2008 :  voyagermoinscher.com travel price comparison site  avendrealouer.fr real-estate site  Emailing company  200 employees  Main business deployed in 3 countries 12
  • 13. 13
  • 14. Pawoot Pongvitayapanu • Pom – Pawoot Pongvitayapanu (Please do not try to pronounce my surname) • Managing Director & Founder TARAD.com (Thailand) Pawoot (Pom) Pongvithayapanu • We will make Thailand E-Commerce Revolution 14
  • 15. TARAD.com 15
  • 16. Case study of Group company - TARAD Dot Com - Name of Company TARAD Dot Com •Employee’s head count: 80 Company profile •date of foundation: 1999 •Business style: B to B to C Increase Revenue Company & Merchant Management point Optimize Operation Flow of focus Maximize Marketing Efficiency R&D of new technology 16
  • 17. Case study of Group company - TARAD Dot Com - Hot topic (of development methodology and environment) • LAMP – Linux, Apache, MySQL, PHP • License Cost = Zero • Example : Facebook, Yahoo • Technology Utilized in TARAD • OS: CentOS/Ubuntu • DB: MySQL • NoSQL: Redis, Memcached [Future trend: MongoDB] • Web: Apache, Nginx • Storage: MogileFS, GlusterFS, [+Netapp] • Caching : Varnish • Search: Migrating from Sphinx to Solr • Other Tools: Gearman, Zabbix, Jmeter, SVN, • API and Social Network Connectivity • TARAD.com on AR technology (Layar Application) • Linked with Facebook and twitter (Gain Traffic and GMS) URL : http://apps.facebook.com/taraddotcom/ 17