[RakutenTechConf2013] [D-4] Singapore de Melonsoda
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Rakuten Technology Conference 2013 "Singapore de Melonsoda" Levine Jacob, Furusho Yuko, Hoshikawa Sayuri (Rakuten)
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[RakutenTechConf2013] [D-4] Singapore de Melonsoda
- 1. Singapore de Melonsoda Corin (Yuko Furusho) Jacob (Levine Jacob) Hoshipy (Sayuri Hoshikawa) Open Services Platform Department Rakuten, Inc.
- 2. Schedule 1 Singapore Singapore Startup Challenge Open APIs hackathon activity 2 de Melonsoda New Domain Specific Language System for Ad and Affiliate 2
- 4. What is Open Services Platform? Outside Rakuten SPACE of SPACE Ecosystem SPACE SPACE SPACE SPACE SPACE SNS Developers SPACE SPACE SPACE SPACE Partner companys SPACE SPACE SPACE SPACE SPACE 4
- 5. What is Open Services Platform? Review APIs Story 1 Developers Singapore Open Bookmark SNS Facebook, twitter, Line Rakuten Ecosystem Story 2 Partner companys Meronsoda Advertise Tag Affiliate 5
- 6. Schedule 1 Singapore Singapore Startup Challenge Open APIs hackathon activity 2 de Melonsoda New Domain Specific Language System for Ad and Affiliate 6
- 7. Self introductions We are producers, Promote Rakuten Web service Yuko Furusho Levine Jacob 2009 Joined Rakuten Promotion@JAPAN 2012 Joined Rakuten Promotion@Overseas
- 8. Schedule １ Our mission 2 What is Rakuten API? 3 Rakuten API Event 4 Singapore Startup Challenge 8
- 9. Schedule １ Our mission 2 What is Rakuten API? 3 Rakuten API Event 4 Singapore Startup Challenge 9
- 10. Our mission Provide Rakuten API Customer Flow Developers Create APP using Rakuten API 10
- 11. Schedule １ Our mission 2 What is Rakuten API? 3 Rakuten API Event 4 Singapore Startup Challenge 11
- 12. What is Rakuten API? APIs Rakuten Ichiba API Rakuten GORA API Rakuten Auction API Rakuten Travel API Rakuten books API Rakuten Recipe API 12
- 13. What is Rakuten API? We provide APIs on Rakuten WEB SERVICE. http://webservice.rakuten.co.jp/ 13
- 14. Schedule １ Our mission 2 What is Rakuten API? 3 Rakuten API Event 4 Singapore Startup Challenge 14
- 15. Question Are you using Rakuten APIs? 15
- 16. 2013, We noticed Application with using Rakuten API is not so increasing… Need more support!! Rakuten API user is not so increasing… Need more promotion!! 16
- 17. Our Action for developers High Level & Have Account High Level & No Account API Workshop To teach Application Id how to use Rakuten APIs Technic Level Low Level & Have Account Hackathon Events To promote Rakuten APIs Low Level & No Account 17
- 18. Rakuten API Event Activitys in 2013 Jan Apr July Aug API Work Shop Student Hackathon 18
- 19. Rakuten API Event Activitys in 2013 Mash Up Award 9 Kyoto Osaka Nagoya Tokushima Tokyo Okinawa 19
- 20. Result of promotion in Japan After Workshop and Hackathon, Application with using Rakuten API ,and Rakuten API user are Increasing than before!! 20
- 21. Schedule １ Our mission 2 What is Rakuten API? 3 Rakuten API Event 4 Singapore Startup Challenge 21
- 23. What was the Singapore Startup Challenge? Affiliate contest using Rakuten APIs Photo: Tomoaki INABA 23
- 24. Why did we hold this contest? To support overseas developers Photo: Tomoaki INABA 24
- 25. Who took part? Experienced Singaporean web developers Photo: Tomoaki INABA 25
- 26. When was it? June 2013 through September 2013 Photo: Tomoaki INABA 26
- 27. Planning: Challenges Problem #1: Japanese only documentation 27
- 28. Planning: Challenges Solution #1: Translate documentation to English 28
- 29. Planning: Challenges Problem #2: Japanese only output 29
- 30. Planning: Challenges Solution #2: Machine translation 30
- 32. API Workshops Time to hack Photo: Haider Aly-Reza 32
- 33. API Workshops How do these APIs work? Photo: Haider Aly-Reza 33
- 34. Mini-hackathon Modified API call and CSS 34
- 35. Startup Challenge Launched Rankings based on amount of sales 35
- 36. One-to-one support Using social media to help developers 36
- 37. 2nd Prize: JFASH
- 42. We open Rakuten services! We are here for you! We support any developers! Every time! Everywhere! 42
- 43. I have good news for Rakuten API users!! 43
- 47. Schedule 1 Singapore Singapore Startup Challenge Open APIs hackathon activity 2 de Melonsoda New Domain Specific Language System for Ad and Affiliate 47
- 48. Melonsoda! Oct/26/2013 Sayuri Hoshikawa Open Services Platform Department Open Services Platform Section Affiliate Platform Group
- 49. Self Introduction Sayuri Hoshikawa Open Services Platform Department Affiliate Platform Group Rakuten Affiliate Team Language JavaScript Call me Hoshipy! My work ~2011.03 2011.04 Join Rakuten 2011.07- Develop Dynamic Ad Contents 2013.06- Develop Something using Melonsoda 49
- 50. Application We create an application which changes the suggestion by the condition on the client side. YES Suggestion A NO Suggestion B Condition 50
- 51. For example If you are a girl, we’ll suggest sweets. But if you are a boy, we’ll suggest Monster Hunter. YES Are you a girl? NO Suggestion B 51
- 52. way By creating many conditions and suggestions, we can offer the best one for the audience. YES Suggestion Condition YES NO Suggestion Condition YES NO Suggestion Condition NO Suggestion 52
- 53. Wishes To realize it, we have two wishes! 1. Everyone including non-engineers can understand the logic. 2. Quickly changing logic 53
- 54. Why is this needed? 1. Everyone including non-engineers can understand the logic. If they can’t understand.. If they can understand.. ask answer ask answer Sales person Change by themselves 54
- 55. Why is this needed? 2. Quickly changing logic We want to make AB test cycle quickly to achieve goal in short time. Goal Try 8th Try 7th Try 6th Try 5th 1 Try 4th Try 2nd Try 1st Try 2nd Try 3rd Try 1st Not achieved.. 2 Time 55
- 56. So, to realize these wishes, we made Melonsoda! 56
- 57. Our Melonsoda 57
- 58. Melonsoda Material Ices Menu (Source code) (Condition & Action) Melonsoda Virtual Machine 58
- 60. Melonsoda architecture Melonsoda Virtual Melt Machine MVM interprets by order and figures out the result 60
- 61. Melonsoda architecture Melonsoda Virtual Machine Condition1’s data MVM have information and can decide the result by it! 61
- 62. If you use melonsoda… 62
- 63. Change logic Menu It’s very easy 63
- 64. Even if Sales person.. 1. Everyone including non-engineers can understand the logic. If they can’t understand.. If they can understand.. ask answer ask answer Sales person Change by themselves 64
- 65. If you use melonsoda… So many call backs will disappear! And become readable and flexible! 65
- 66. Our happy No more long source code changes are needed 66
- 67. To do tuning in two way Melonsoda Not Melonsoda Design : 1 hour Short Time!! Development : 5 hour Coding : 1min Unit Test : 2 hour Test Integration Test Release Release 67
- 68. Quickly ABtesting 2. Quickly changing logic We want to make AB test cycle quickly to achieve find goal in short time. Goal Try 8th Try 7th Try 6th Try 5th 1 Try 4th Try 2nd Try 1st Try 2nd Try 3rd Try 1st Not achieved.. 2 Time 68
- 70. DEMO Please answer below questions. with hash tag “#melon1026” What’s this name? Q1 Q2 ??? float #melon1026 ??? float #melon1026 ??? float #melon1026 Q3 If your answer is correct, You get a prize in DEMO! 70
- 71. By July What I talked about so far is just until July, We didn’t have satisfaction before Melonsoda.. ＿人人人人人人＿ ＞ WE ＜ ￣Y^Y^Y^Y^Y^Y￣ 71
- 73. Go to Development Camp Then, we went to Atami! 73
- 75. Power up Function 1. Nested flow chart 2. Pass arguments 3. npm install 4. Pluggable ice 75
- 76. Nested flow chart sequential ice More complicate logic!! 76
- 77. Nested flow chart someIce1 | Ice2 – Ice3 Vertical Line connects ices based on character’s index Horizontal Line connects adjoining ices Parser creates a binary tree called “Corn Tree” Each ice is placed on one corn 77
- 78. 78
- 79. Pass arguments Ice can get arguments! Less ice 79
- 80. npm install Melonsoda is downloaded by npm install 80
- 81. Pluggable ice You can create ice by yourself!! It is pluggable now! 81
- 82. At last We’ll make Melonsoda open source code in near future. So if you are interested in, please tweet “interest!!” with hash tag “melon1026”. I’ll send you the announcement of “Melonsoda night”. I hope you also enjoy developing Melonsoda!! Interest! #melon1026 82
- 84. Thank you for listening! 84
- 85. Q&A
Notas del editor
- What was it?We held an affiliate commission contest. Singapore developers built e-commerce sites using our APIs. When a customer bought something on our marketplace through one of their sites, that developer received a percentage of the price as a commission. We monitored the traffic and the developer with the highest sales figures won the contest.
- Why did we hold this contest?We have held many events for Japanese developers but Rakuten is rapidly expanding around the world and we needed to globalize our team’s impact. We chose Singapore because of its growing startup culture, experienced web developer base, lack of competing hackathon-style events, and because Singaporean customers are already buying a lot from our Japanese marketplace.
- Local developers best understand the appetites of the Singaporean customer. The developers chose what items from our massive marketplace to offer on their sites.
- We began organizing the contest in the spring, launched it in June, and announced the winner in September.