Rakuten is an EC company in Japan. Company profile and why hacker culture is so important.

1. Rakuten A global company with unique opportunities for engineers
Hiro Yoshioka,
DU
Rakuten Inc.

2. Rakuten is hiring
engineers. J

3. Rakuten is hiring
engineers
hackers. J
http://global.rakuten.com/corp/careers/engineering/new/

4. We know hackers
make the world a
better place. J

5. Rakuten is hiring
hackers. J
http://global.rakuten.com/corp/careers/engineering/new/

6. Technology Conference 2014
On Oct. 25th Saturday free of charge
at Rakuten Tower in Shinagawa Seaside
（regional venue: Rakuten Sendai/Osaka/Fukuoka office, Singapore office）
Go Register! → http://tech.rakuten.co.jp/

7. Highlights of this year
Top front runners and legendary presenters will take the stage!

8. Yoga Session
This year, we will provide a special session about yoga and
meditation for engineers. Through meditation, relax your body
and soul, and enhance your creativity!!

9. Beer Bash
Enjoy talking and drinking at the beer bash after the conference.
We’d be very glad that you’ll have fun communicating with speakers and
other participants. (Of course, it’s free of charge!!)

10. Rakuten Technology Conference 2014
Starts at 11:00 am on Saturday, Oct 25th!!
Go Register! → http://tech.rakuten.co.jp/

11. What is Rakuten?

12. No.1 E-commerce
company in Japan
Called “Rakuten Ichiba” http://www.rakuten.co.jp/
Nearly
30
%
Share of
Japanese online
retail market
Over
40,000
Number of Rakuten
Ichiba
merchants:
Over
1trillion
Rakuten Ichiba
and Book’s
GMS surpassed
*in October 2012
82
million
Number of Rakuten
Ichiba
merchants:

13. Unique
Business model
Over
40
services
25
countries/
regions
4
trillion
*Group consolidated

14. E-Commerce
E-Money Digital Goods
Credit Card
Banking
Loyalty
Program
Securities Telecom
Portal &
Content
Travel
Database
Log-In
Over
40
services
25
countries/
regions
4
trillion
*Group consolidated
Unique
Business model

15. E-Commerce
eBook
Travel
Other Services & Businesses
Rakuten Institute of Technology
Development Center
Head Office / Regional Headquarters
Over
40
services
25
countries/
regions
4
trillion
*Group consolidated
Unique
Business model

16. （Million USD） Over
32 68 99 181
456
1,298
2,033
2,139
2,499
2,983
3,461
3,799
4,435
5,000
4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
40
services
25
countries/
regions
4
trillion
X135
*Group consolidated
Unique
Business model

17. 17 years ago,
Rakuten was born
with a big dream
1991 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12

18. Empowering
People and Societies
through the Internet
1997
Founded
2000
IPO(JASDAQ)

19. Our EC business model
is very unique!
Rakuten Ichiba:
Shop-centric
EC sites in US:
Product-centric
2002
Launched
“Pay-as-you-go programme“,
“Rakuten Super Points”service
2006
Announced our vision
“Rakuten ecosystem”
,which connects online and offline services.

20. We are making
merchants and users
happy
Support
2008
First E-Commerce Expansion Overseas
2011
Achieved over 1 trillion yen
in gross transaction volume
and 38,000 online shops

21. As result…
2012
Official Start of "English-nization"
Over 10,000 employees

22. Most supported
Web site
in Japan
2013
Web Brand Research
2013
1. Rakuten Ichiba
2. Yahoo!Japan
3. Google
4. Amazon.co.jp
5. ECnavi
6. Kakaku.com
7. Youtube
8. Wikipedia
9. Suntory
10. KIRIN Beer
Researched by Nikkei BP consulting
Brand Royalty

23. Most Innovative
1. Salesforce
2. Alexion Pharmacy
3. Vmware
4. Regeneron Pharmaceuticals
5. ARM Holdings
6. Baidu
7. Amazon
8. Intuitive Surgical
9. Rakuten
10. Natura Cosmeticos
Companies
in the world
Innovation
ranked by Forbes
World’s Most
Innovative Companies
2013

24. Working
in Rakuten
as an engineer
Many
fields
Global
Experience

25. E-commerce
Online travel
Portal site
Auction
Many
fields
Global
Experience

26. E-banking
Credit card
e-money
Securities
Many
fields
Global
Experience

27. WiFi
IP Phone(app)
Coupon Payment
Many
fields
Global
Experience

28. Web research
Solar Panel
Insurance
Horse racing
toto
Many
fields
Global
Experience

29. eBook
Digital
Contents
Video
streaming
Logistics
and so on
Many
fields
Global
Experience

30. No.1 baseball team
Many
fields
Global
Experience

31. “English-nization”
Changed our all internal language into English
Case Study of
Harvard Business School
Many
fields
Global
Experience

32. China, 98
Korea, India, 49
26
US,
18
Singapore, 2
Malaysia, 4 UK, 3
Sweden, 4
Indonesia, 4
Norway, 5
Thai, 5
Australia, 6
Canada, 7
Vietnam, 12
Others, 46
NON-JP
JP 25%
75%
*As of end of July/2013
1,400 engineers
Globalization
Many
fields
Global
Experience
NON-JP
66%
JP
34%
FY14 new grads,79

33. Where Mid-career
Engineers Came
From Many
fields
Global
Experience
previous company
Google
Amazon
Microsoft
Yahoo
Apple
GREE
NHN Japan
Accenture
Wipro
HUAWEI
Nokia

34. Rapid
Expansion
2008
2009
2010
*Invest
2011
2012
2013
Many
fields
Global
Experience

35. Learning
Opportunities
Development camp at SF
with foreign engineers
Global experience program

36. Learning
Opportunities
Study Sessions
Pics (very of study often)
session
Overseas Conference
(1 time/year)

37. Learning
Opportunities
Hackathon

38. Engineers
in Rakuten

39. Career Steps for Engineers
Years
Architect Eng Infra
Infra Eng App Eng
5~7
3
Project
Mgr
Product
Mgr
Top
Specialist
Org
Mgr

40. Various technologies
in a wide range of services

41. We’d like to work with people who…
- are technology lovers
- have creativity, ambition and skills to
change the world
- want to empower various lifestyles
love your service, love your customers

42. Demo or Die!
Done is better than
perfect J

43. Be a hacker.
Make the world a
better place. J