8. OneSource Lead Delivery “Pipe” Consolidates and delivers ALL lead types to dealer in ONE place Enables Metrics Compatible with more than 30 CRM and lead management applications Point of Clarity: Cobalt has nothing to do with the “pipe”… OneSource Lead Delivery “ Pipe” LMG Leads GM Website Leads 3 rd Party Leads Handraisers Lease Portfolio Event Leads Direct Mail Manifests Region Manifests Dealer Website Leads
10. GM Dealer Websites Are Driven By Consumer Need Consumers want price, inventory and location… not flash and games Focus: - Marketing messages - Consumer experience - Driving leads to dealers
Work to establish dealers business goals Define marketing plan and what should be on the site Leverage offline for online Reporting (encourage quarterly planning meetings) Advocates are located in Seattle and assigned to a region
A Cobalt provided local search landing page! Coordinated at all Tiers Consumers land on a page that provides the content they are looking for with red tag ad coordination. Now they can look for a vehicle, a dealership, specials and more. (more?)
This should be a build.
Lisa provides input her GM policy – sales match
This helps a consumer settle on a dealership and a vehicle and allows them to directly request a quote or sends them to the dealership website. Potentially show alternate visual
