1. An Introduction to Automotive Social Media February 4, 2009 by TK Carsites

2. An Introduction to Automotive Social Media February 4, 2009 by TK Carsites Course Instructor: JD Rucker

3. Agenda Who We Are What Social Media Cannot Do for You What Social Media Can Do for You Defining the Types of Social Media The Three M’s of Social Media Strategy Time and Tools Q & A 3

4. Who is TK Carsites 8 Years as an Automotive Marketing Firm Specializing in: Website Design Search Engine Optimization Social Media Marketing JD Rucker, Chief Marketing Officer Embedded in Social Media since 2007 3,000 Facebook Friends 80,000 Twitter Followers 500 Digg Front Pages Experience in the Automotive Industry 4

5. What Social MediaCANNOT Do for Car Dealers Directly sell more cars Replace primary dealer websites Run itself on autopilot Reach “Millions of People” 5

6. What Social Media CAN Do for Car Dealers Become a point of connection between dealerships and their local customers Offer "Web 2.0 Credibility“ Allow for a quick exchange of sales information Extend the brand of the dealership and the company Generate buzz through viral marketing campaigns 6

7. Types of Social Media Social Networks Facebook Twitter MySpace, LinkedIn, Others Social News Digg Reddit StumbleUpon Social Content Blogs YouTube Flickr 7

8. SocialNetworks Facebook Profiles are for People Fan Pages are for Businesses Customizing Fan Pages are a Must Building Ambassadors is Key Twitter Profiles are for People and Businesses You can have more than 1 Account More than 1 Person can Manage Accounts Do NOT Feed Inventory or Specials 8

9. SocialNews Digg, Reddit, StumbleUpon Post Interesting Industry or Local News Drive Traffic to Social Content Sources Do not spam Do not attempt without understanding the sites 9

10. Social Content YouTube Customer Testimonials Profile Videos of Specific Vehicles Informational Videos Dealership Blog Dealership News Employee Spotlight Local Events Industry News Flickr 10

11. The Three M’s of Social Media Strategy Managing Profiles Content Sources Search Engine Optimization Monitoring Buzz Customer Feedback Employee Discussions Marketing Viral Marketing Brand Building Search Engine Reputation Management 11

12. Time and Tools 5 minutes, 30 minutes, 2 hours, Full Time Assigning the Right People Tasks Tools to Simplify Articles to Read Future Courses TK Carsites Can Help 12

13. Q & A