Web 2.0 is not just about personal profiles, blogging, instant messaging, poking, sharing photos, videos. It is a set of standards, and practices for collaboration, sharing, design, and technology concepts. And Bringing Web 2.0 to the Enterprise means using those standards and best practices, the design and technology concepts within the enterprise, to enhance it.

1. [Bringing Web 2.0 to the Enterprise – What does it take ?]

2. Contents

5. Lack of extensibility, Need support from Software teams or the Vendor

6. Non User Self Service Oriented

7. User self service features do not exist in the traditional implementations

8. Any activities are dependent on support and help desk type functions

9. No existence of Plug and play tool kits

10. Pre-configured, and non extensible applications

11. Features, if need to be added, must be built into the applications

12. Traditional Systems do not evolve naturally

13. Since users are not the masters for creating content, the system does not evolve naturally

14. Restricts the process of information sharing and evolution

15. No trust in User Control

16. Traditional system do not take advantage of the power of user control for information sharing

18. Traditional Software follow a read-only approach when it comes to users

19. Only a focused group of people are responsible for publishing information, which limits the knowledge only to a certain extent

20. Information Silos

21. A lot of information is stored and hidden away in a myriad of applications and there is no way to surface this data to bring about meaning, and context, in a manner that enhances productivity and reusability.

22. Email still Rules !

24. Users upload their favorite photos and videos

25. Users share this data with a group of people, a community

26. The services provide easy, nice ways for users to share, interact with others, and to consume community data, using suggestion engines, and by surfacing contextual data, in real time

28. Only minimal upfront structure, with simple lists, tags, and micro-formats with more structure later if absolutely needed

29. Trust in user control

30. Users are the absolute contributors of the Enterprise Web 2.0 through “Architecture of Participation”

31. Easily changed

32. Naturally Evolving

33. The Enterprise Web 2.0 allows the structure and behaviour of IT systems emerge naturally and organically with open APIs and loose and fluid tools like search, feeds and widgets, and gets better as more and more users participate in it.

34. Social

35. Enables pull-based systems that enable people to come together and collaborate when they need to and are entirely uncoupled when they don’t

38. So, Finally, what is Web 2.0 ? Web 2.0 = Culture Shift For the upcoming generation of the newly or soon-to-be employed, Web 2.0 technologies provide an important new way of communicating and sharing information. Web 2.0 represents more than a change in technology, it is bringing a cultural shift in the way people work, collaborate and share knowledge. A premium is placed on transparency. The degree of transparency is controlled by the author ranging from complete free-flow of information to everyone, or moderated flow of information to a controlled group. A sense of community and collective contributions is a hallmark of the Web 2.0 world. “ Consider Wikipedia, which confounded its skeptics by demonstrating that a participatory approach to harnessing collective intelligence, combined with trust in others’ contributions and intentions, appropriately moderated, can produce one of the most reliable and comprehensive information resources “ The cultural shift with Web 2.0 is adding a twist to a major generational changing of the guards underway in the workplace, as the OLD begins to retire. In their place, a new generation is coming into the workforce with different expectations and a Web 2.0 work style characterized by a strong sense of openness, group contributions and a blurring of the lines between the social and professional that runs counter to the traditional corporate model.

39. What does it take to get all of this within the Enterprise The Burning Question All this talk of free-form, user generated content, user control, naturally evolving structure, sharing, and collaboration is fine, but how does this fit into an enterprise? Enterprises have a structure, which is essential for the day to day running of the business. Time, accountability, reporting structure, are essential because they directly impact the bottom line. And add to these, there are governance issues, and compliance issues that are requisites for any enterprise.

41. Use of technologies such as RSS, web services, and SOA architecture to create interfaces, and allow for reusability of services within the enterprise

42. Combined use of effective Enterprise Search and discovery

43. Using links to connect information together into a meaningful information ecosystem using the model of the web

44. providing low barrier social tools for public authorship of enterprise content

45. Tags to let users create emergent organizational structure

46. provide Intelligent content suggestions similar to Amazon’s recommendation system