1. Why a platform approach to Mobile Governance vis-a-vis piecemeal service enablement approach? 2. What are the steps towards achieving it? 3. How will such a platform approach benefit in delivering citizen services 'just right'? Three Demos establishing these ideas. Social Media Week, Mumbai - September 25, 2013

1. Mantralaya Presentation
Ramesh Raman, Senior Marketing Manager, @rameshdotr

2. Our Vision
IMImobile was founded with the singular
vision of becoming a global specialist provider
of mobile data platform and services.
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3. Our client portfolio
Operators
Enterprises
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Media

4. Mobile Governance
Mobile as an enabler
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5. What are governments doing world over ?
United Kingdom
South Korea
Dubai
Kerala
(India)
South Africa
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6. Mobile Governance
Mobile Governance (m-Governance) is about enabling Government
services over mobile, accessible across feasible mobile channels
› Government to Citizen
» Information & Education Services, Interactive Services
» Transactional Services
› Government to Government
» Mobile Field Inspections, Control & Supervision
» Emergency Management
› Citizen to Government
» Governments can listen to citizen concerns & address them
» Meaningful conversations
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7. So, We are already doing it, No?
›
In pockets, government departments may already be using
Mobile services like SMS Push, IVR services, WAP sites etc
›
Is that mobile-Governance ?
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8. A more holistic picture
??
Social
Media
Apps
Voice
SMS
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9. A Platform approach
›
A common platform approach
» Service enablement across channels
– One Citizen – Multi-channel access to services –across services, across departments
» Eliminate a Silo-approach
– Currently citizen data in silos, inter operability across vendors
» Easily create and manage services, Reports
– Easily create services for citizens or employees
» Common infrastructure
– Cross-leverage resources , cost goes down
» Role Hierarchy
– Local staff create and monitor services, Head approves it
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10. www.openhouse.imimobile.com
OPENHOUSE is designed for large enterprises and Governments to create
innovative multi-channel mobile engagement solutions.
OPENHOUSE is a secure, cloud-based platform that makes it simple to
setup customer engagement services and integrate with your IT platform
1. Ready-to-use applications
Customer engagement across mobile and social channels
2. APIs
Standards compliant APIs exposing telecom network
capabilities
3. Extensible
Easy on-boarding of new APIs and applications
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11. Live Demos
1
Social Self Care
Government to Citizen Service
Social media based Self-care for Citizens
Social Self Care

12. 1: Social Self Care – Why?
› Citizens connected on Social Media
› Encourage citizens to connect with Government on social
media, to provide valuable information
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13. 1: Social Self Care – Using Twitter
Connect Mobile number with Twitter
account
Direct Message command and get
response, e.g. #balance, #data
Connect to citizen care #callme
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14. Live Demos
2
Field Audit Applications
Government to Government Service
Location-enabled applications for Anganwadi
Anganwadi Audit

15. 2: Location based audits – Why?
› Most departments have field teams that work in rural areas
› Audits are conducted to ensure levels of service
› Increase accuracy and reliability of captured information
›
from field
Provide relevant information to Field audit teams
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16. 2: Location based audits – Anganwadi audit
›
Anganwadi audits @ Anganwadi
kendras
› Application link and credentials
over SMS
›
Anganwadi audits – Images & geotagged data upload
›
Automated rules at back-office to
generate actionable reports from
audits
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17. Live Demos
3
Social Engagement with Citizens
Citizen to Government Service
Twitter and Facebook listen & respond using DaVinci Social
Social Listening

18. 3: Social Engagement with citizens
Citizen to Government – DaVinci Social
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19. 3: Social Engagement with Citizens using DaVinci Social
Listen  Respond  Share  Measure
› A single platform to listen to citizens, interact with them
› Encourage citizens to report in information useful to public
› Moderate and Respond back to citizens’ queries & concerns
› Listen to what citizens are saying about governance
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20. Challenges and Barriers towards Mobile Governance
› Requires a concerted effort from all departments
› Initial pain in integration, real impact comes in the
intermediate term
» Requires a mobile technology platform that provides well defined
touch points
›
Scalability
» A platform that is easily scalable to handle millions of
requests, allows quick creation and delivery of services
» A partner who has experience working with large scale
systems, such as Telco experience
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21. Contact
For any other information please contact:
ramesh.r@imimobile.com
www.imimobile.com
@rameshdotr
@imimobile
London
Hyderabad (HQ)
Dubai
Atlanta
IMImobile Europe Ltd.
33 Glasshouse Street
W1B 5DG
London
United Kingdom
IMImobile Pvt. Ltd.
Plot No. 770, Road No 44
Jubilee Hills
Hyderabad
India
IMImobile PVAS Ltd.
P.O. Box 293598
Office # 624, Building 5EA
Dubai Airport Free Zone,
Dubai, U.A.E.
IMImobile
Suite 700
3348 Peachtree Rd. NE.
Atlanta, GA. USA
30326
Phone: +44 20 300 86232
europe.sales@imimobile.com
Phone: +91 40 23 555 945
apac.sales@imimobile.com
Phone: +971 46091 690
mea.sales@imimobile.com
Phone: +1 470 216 1984
america.sales@imimobile.com
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