Ramiro Casó

Costa Rica, San José Costa Rica

Director of Marketing and Communications, Executive Education at INCAE Business School

Advertising / Marketing / PR

I'm a psychologist specialized in social and consumer behaviour. My job is to transform strong and meaningful consumer information into a communication strategy, in order to help ignite relevant creativity that will help build strong brands. My work is based on up to date psychological theories and models that are being used to asses and explain consumer behaviour (i.e, attitude formation, persuasion, choice, etc). I work with both marketing managers and creative teams, helping them to identify business opportunities based on consumer trends and motivations and translating that information into a strategic idea that will detonate meaningful and distinctive communication. Specialties: Con...