WiseApp is a SaaS platform that uses data collected from user behavior on websites to trigger personalized promotions and campaigns in real-time aimed at increasing sales and customer satisfaction. It analyzes user interactions through Google Analytics and stimulates offers based on inferred user needs and pre-defined business rules. This allows sites to better target customers with the right products at the right time, such as cross-selling complementary items or recovering abandoned shopping carts. WiseApp can be used by e-commerce companies to disrupt their industries through more adaptive and engaging online experiences.
1. The Art of Creating Innovative Offers
www.wiseapp.net
WiseApp at a Glance
2.
3. Market Dilema – What problems Wiseapp is solving ?
WiseApp understand customer's behavior thought their movement within in the site, collecting key information and
processing in real time aimed at stimulating the user to take action.
e-Catalog e-Commerce
Powered by
Portal's owners invest in SEO, SEM, adwords, blogs, ads, Facebook, in order to attract audience and potential
customers. When, the web user arrives at a site, they are given an e-catalog, without user interaction or any
understanding of potential customers preferences, which results in huge lost sales opportunities.
5. Brand New Platform - WiseApp
Re Create the Webs World
WiseApp enhances user experience, increases the conversion rate, re targets through rapid adaptation to user
needs and reinforces social virality.
WiseApp is a SaaS platform that delivers the power of Amazon Intelligence to any site
Revolutionary Platform Strong Value Proposition & Personalization With amazing marketing actions for e-
commerce
and with a great Team
- Increasing Customer Satisfaction and shopping
experience.
- Increasing empathy (encouraging recommendation)
A Powerful Tool for adapting portals in real
time, Increasing electronic Sales and user
empathy
Disrupting the $10B World Wide e-Commerce Industry
Lead Generation
Recup. de abandono
Cross Selling/Up-Selling
Promotion
Social Virality
- Increasing Sales.
- Understanding user's needs and converting them
into customers
- Increased probability of re sale.
haggling
Adapting Product's
Perception
- IT Team based in Puerto Madryn
6.
7. Perfect Complement for Google Analytics
Forecasting the present
through looking the past
Adapting the websites in real time
according with users experience,
analized with Google Analytics
9. 9
WiseApp possible action a flexible tool
Global platform that improves the user experience by launching campaigns and personalized promotions, depending on
consumer behavior. Companies increases the rate of conversion efficiency in the supply and enhances the experience to list it.
Cross- Selling
Up- Selling
Lead Generation
Abandon Recovery
Promotion
Social Virality
10.
11. Case: LeShop.com
Benefits for:
- Consumer (take advantage of the
offer)
- LeShop (make upselling; agreement
with winery, reducing costs)
Consumer buy:
- Meat.
- Coal.
WiseApp inferred, through their set
business rule, that the buyer will
make a barbecue.
Since compliance with the conditions
setuid in business rules, WiseApp
stimulates a promotion or coupon with
a bottle of wine.
The right offer for you at the right time. A
virtual shelf
Up- Selling
WiseApp’s Business Rules are based on Google Analytics outputs, that inform that usually users that buy
meat and coal, they buy wine.
12. Case: SODIMAC
Benefits for:
- Consumer (perceives timely offer,
focuses on your search)
- SODIMAC(increase customer
satisfaction and cost decreases
related to remaining products )
Consumer Search:
- Lamp
WiseApp inferred through a
business rules, the buyer seeks
lamp with certain characteristics.
Since compliance with the conditions set
in business rules, WiseApp stimulates a
timely offer, allowing remaining stock
decrease and improving consumer
perception to receive a discount
16. Talking Through the Action
1 Choose your skin tone
L’Bel Application triggered by
WiseApp
17. Talking Through the Action
2 Choose your type of skin (Oily –
Mix – Dry)
L’Bel Application triggered by
WiseApp
18. Talking Through the Action
2 Choose your age
L’Bel Application triggered by
WiseApp
19. Talking Through the Action
L’Bel’s Recommendation
L’Bel Application triggered by
WiseApp
20. People have common interests, Facebook, Twitter and G + are doing us a big
favor, putting them all together.
21. Incubation in Social Networks Incubation in Social
Networks
1
Sensor WiseApp
2
Marina
Compartí estos consejos y
participa del concurso L’Bel
3
Estimulo generado por WiseApp.
Regla de Negocio:
• Si se está sobre sensor 1, más de 5
segundos, entonces lanzar “ Banner”, para
compartir en redes sociales
Beneficio:
• Sugerencia complementaria publicar
consejos de belleza en redes sociales
• Comunicar a la comunidad social del
consumidor, el portal de L’Bel
• Genera nuevos prospectos
22. E-commerce exists, but can be better.
From Web 1.0 to Web 2.0, it is now time for 3.0.
WiseApp contributes significantly to make it happend
23. Jack Welch
EX PRESIDENT OF GENERAL ELECTRIC
Innovation is not always given by a great innovation.
Innovation is constant and if an innovative company, if you are not going
to work with a better idea to do things, you do not have a company must
be prepared to let her die.