These companies are a mix of newer “grownup startups” and older multi-generational family-owned businesses and exist in most industries and geographies. They tend to live in niches — industrial or geographical — and are not usually household names. Most American midsize companies focus predominantly on the domestic U.S. market which is still the single largest market in the world – most of them do not export. This PowerPoint deck gives a reader a quick overview of the salient points of the midmarket – companies that are large enough to be viable but not behemoths. Take a drive and let us know what you think…….. At a time when we are searching desperately for companies with growth potential and viewing exports as a way out of the current downturn, these companies could very well be the answer everybody is searching for. In fact, if midmarket companies could expand revenues domestically and increase their exports, we would not only add jobs but also reduce the trade deficit. Given the significance of their revenues and employment contribution to the economy, a 10% increase in revenues and employment in the midmarket would greatly impact the GDP and job picture. And, helping them to export will reduce the trade deficit from a staggering $495.7 billion in 2010. Midmarket companies may be unglamorous, with neither the buzz of start-ups nor the stature and heft of the big corporations. These companies may find it hard to get the attention of the business media, politicians, the government and the public-at-large. However, not paying attention to the midmarket is devastating to our economy. Midsize companies are the engines of EVERY economy.

1. WHY IS THE
MIDMARKET
IMPORTANT?
March 3, 2013 ©The Midmarket Institute 2013 1

2. WHAT is the American
MIDMARKET?
March 3, 2012 2

3. #1
COMPANIES
with revenues of
$10 M - $1B USD and
100-5000 employees
March 3, 2012 ©The Midmarket Institute 2013 3

4. #2
There are about
197,000
*
Midmarket companies
in the U.S.A
*only 3% of all U.S. companies
are in the Midmarket
March 3, 2012 ©The Midmarket Institute 2013 4

5. #3
Midmarket companies
have total revenues of
$3.9 Trillion *
(33% of private sector GDP)
*OSU Fisher School Data
March 3, 2012 ©The Midmarket Institute 2013 5

6. #4
Midmarket companies employ
40 ofMillion
(34% total non-government employment
*
in the U.S.)
*Latest U.S. Census Bureau figures
March 3, 2012 6

7. Why is the
MIDMARKET
important?
March 3, 2012 ©The Midmarket Institute 2013 7

8. They have more room to
GROW
than larger companies
March 3, 2012 ©The Midmarket Institute 2013 8

9. They are more likely to
survive and grow than smaller companies
March 3, 2012 ©The Midmarket Institute 2013 9

10. They tend to
add jobs
in their HOME MARKETS
March 3, 2012 ©The Midmarket Institute 2013 10

11. They add
MORE SUSTAINABLE JOBS
than larger & smaller companies
March 3, 2012 ©The Midmarket Institute 2013 11

12. They have strong roots in their
COMMUNITY
March 3, 2012 ©The Midmarket Institute 2013 12

13. THEY SPEND A LOT
Vendors big & small want to get to them
(seen the recent ads in the papers, the radio and tv
about the midmarket?)
March 3, 2012 ©The Midmarket Institute 2013 13

14. They are loyal customers providing
HIGHER MARGINS
Smart vendors see this as THE segment to chase
March 3, 2012 ©The Midmarket Institute 2013 14

15. They tend to
have domestic suppliers
rather than foreign ones – and tend to stay with their
suppliers longer than many larger companies do
March 3, 2012 ©The Midmarket Institute 2013 15

16. Many of them are
fast growing -
need help to GROW!
March 3, 2012 ©The Midmarket Institute 2013 16

17. THE MIDMARKET is the
THE GROWTH ENGINE
of every country’s economy.
Ram V. Iyer
Founder & President
The Midmarket Institute
March 3, 2012 ©The Midmarket Institute 2013 17

18. Midmarket companies have
March 3, 2012
UNIQUE CHALLENGES 18
©The Midmarket Institute 2013

19. WHERE is the
MIDMARKET?
March 3, 2012 ©The Midmarket Institute 2013 19

20. Midmarket - Structure and Geography
197,000 BUSINESSES MOUNTAIN PLAINS 5.7%
BETWEEN $10MM—$1B NEW ENGLAND 6%
$3.9 TRILLION NY / NJ 11.7%
(33% of PRIVATE WEST 18.6%
SECTOR GDP)
MIDWEST 20.9%
4th
LARGEST
ECONOMY IN THE WORLD MID ATLANTIC 10.1%
SOUTH WEST 10.6%
43.1 MM JOBS
NET JOB CREATOR
18%
THROUGH THE CRISIS SOUTHEAST 16.4%
82% SURVIVORSHIP 82%
70% IN BUSINESS
FOR 20+ YEARS
Private Public Source: Ohio State University, NAMM
March 3, 2013 ©The Midmarket Institute 2013 20

21. Industry Concentrations of Midmarket Companies
17.3% 13.8%
0.8% 9.3%
8.4%
Wholesale
Manufacturing
Financial Insurance Holding Companies Construction
& Real Estate 0.6%
5.4%
0.7% 12.4%
31.3%
Mining
Transport &
Communication
Agriculture, Retail
Services
Forestry
& Fishing
March 3, 2012 ©The Midmarket Institute 2013 State University Fisher School of Business
Source: Ohio 21

22. WHAT IS THE
MIDMARKET
INSTITUTE?
March 3, 2012 ©The Midmarket Institute 2013 22

23. Founded circa. 2009
The HUB for midsize companies,
suppliers, capital providers,
advisors and influencers worldwide
Click to watch video
on importance of midmarket (and what we do)
March 3, 2012 ©The Midmarket Institute 2013 23

24. Our Websites
www.midmarket.org www.midmarketworld.com
• Membership site focused entirely on • Largest virtual marketplace that
the midmarket brings together midmarket buyers
• Has many communities of midsized and sellers – open 24/7
companies, vendors and influencers
to midsized companies • Will host periodic special events
• Has largest collection of content on on specific segments of
the challenges of the midmarket midmarket (for targeting)
• Has special NICHE sites for various • Has special sections for Private
prominent midmarket niches – CEOs,
CFOs, IT, Resellers, Midmarket high Equity Investors, Consultants,
growth companies, exporting, family Financial Advisors, Resellers,
owned businesses, employee owned Suppliers, etc.
businesses, etc.
March 3, 2012 ©The Midmarket Institute 2013 24

25. SOLUTIONS HUB ?
Help to overcome business challenges –
with content, tools, events and experts
www.midmarket.org
COMMERCE HUB
Buy, sell & partner
24/7, 365 days a year
www.midmarketworld.com
COMMUNITY HUB
Bringing midmarket companies, suppliers,
advisors, capital providers, influencers &
job seekers together.
March 3, 2012 25
©The Midmarket Institute 2013

26. What Do We
PROVIDE? ©The Midmarket Institute 2013
March 3, 2012 ©The Midmarket Institute 2013 26

27. SOLUTIONS HUB
Leverage Mi Page – Each member has a personal page showing their
top challenges and new solutions every day from our Knowledge
Center, Business Tools, Community, Events and Marketplace.
March 3, 2012 ©The Midmarket Institute 2013 27

28. American Thought Leaders Interviews
Alan Tonelson, Michael Werner Michael Erwin
Research Fellow, The U.S. Business President & CEO President
and Industry Council Globe Union Group, Inc. Tailored Label Products
Mohit Uberoi President Jack Stack,
Keith Campbell
MEGTEC Systems Founder & CEO, SRC Holdings
Chairman, Mannington Mills
March 3, 2012 ©The Midmarket Institute 2013 28

29. European Thought Leaders Interviews
Left: Professor Dr.
Hermann Simon
discusses
outsourcing strategy
with Midmarket
Institute President
Ram V. Iyer.
Below: Dr. Patrick Adenauer, President of Above: Prof. Dr. Bernd
ASU, talks about the strengths of German Venohr talks about the
family businesses. Mittelstand model.
Left: Midmarket Institute President
Ram V. Iyer meets with third and
fourth generation leaders of
Glasbau Hahn, Mr. Till Hahn and
Ms. Isabel Hahn.
Photo: Anushka Iyer
March 3, 2012 ©The Midmarket Institute 2013 29

30. Companies Expanding Across America:
1. Have Increased Revenues
2. Hire More American Suppliers
3. Hire More Americans
4. Increase Wealth for Individuals, Businesses & Local Communities
March 3, 2012 ©The Midmarket Institute 2013 30

31. www.midmarketworld.com
FUTURE:
Job Board
Partnerships
March 3, 2012 ©The Midmarket Institute 2013 31

32. Special
NJ Vendors
Directory
FUTURE:
1. Business Services
2. Econ. Dev. Orgs.
3. Chambers of Commerce
4. Resellers
March 3, 2012 ©The Midmarket Institute 2013 32

33. Midmarket Directory SAMPLE
BOOTH
Feb 5, 3, 2012
March 2013 ©The Midmarket Institute 2013 33

34. Come and join us – if you are:
• Midsize Companies
• Suppliers to Midsize Companies
• Advisors & Consultants to Midsize Companies
• Capital Providers to Midsize Companies
• Influencers of the midmarket
• Government Agencies
• Education Institutions
• Media Organizations
• Associations
• Unions
• Individuals interested in the midmarket …become a MEMBER today!
March 3, 2012 ©The Midmarket Institute 2013 34

35. Ram V. Iyer
Founder & President
5 Independence Way Suite 300
Princeton, NJ 08540
info@midmarket.org
Phone: (609) 275 6300
Fax: (609) 916-1324
www.midmarket.org
Check out our presentation ‘About The Midmarket Institute’
March 3, 2012 ©The Midmarket Institute 2013 35