1. CHOTU
KOOL
GODREJ
TEAM KCT.BS

2. INTRODUCTION
• In 1897 a young man named Ardeshir Godrej gave up law
and turned to lock-making
• Today, we have 15 diverse business divisions offering
consumer, office, and industrial products and services of
the highest quality to every corner of India and across the
globe.
• 80% families in India do not own a Refrigerator
• Handy chotu Cool by Godrej has targeted those people
• Chotu Kool Godrej – Chirag Shah
• MD- Jamshyd Godrej
• official launch was on 14th Oct., 2010
in Goa, Maharashtra

3. FEATURES
• 43 Litres Capacity,
• Works on- Solid state electronic Chip
• Operates on 230V AC, also works on invertors
• Plastic body (Rust free)
• Weighs around 8.9 Kgs
• Simple design
• Almost Service free

4. ABOUT THE COMPANY
• Started before 3 and Half years.
• DI Team- Disruptive Innovation
• Its the relation between Society and Business
THEY BELIEVE
• That the needs of people are specific but the products are
not available
• Sustaining innovation technology delivers more
• Disruptive Innovation takes time to deliver the needs

5. INSIDE CHOTU COOL

6. PROMOTING STRATEGIES
• It doesn’t have a normal distribution network, it
distributes through POST OFFICE, so that it could be
reached to each n every single part of INDIA in a
reasonable cost,
• It has a tie up with the NGOs, Self Helped Groups and
Social Entrepreneurs,
• Its distributed through 1,50,000 post offices, (these are
most trusted people in the world)
• Research was being done by spending time with the
households who never owned a refrigerator

7. FEATURES
• 43 Litres Capacity,
• Works on- Solid state electronic Chip
• Operates on 230V AC, also works on invertors
• Plastic body (Rust free)
• Weighs around 8.9 Kgs
• Simple design
• Almost Service free

8. INNOVATION
• The network chosen by them is very innovative and will
increase the availability
• They are planning to make it available in the cars is their
next step.
• ,The ones who are having a refrigerator already are also
buying this HANDY CHOTU COOL refrigerator

9. THANK YOU