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CHAPTER 3: PLANNING
PLANNING
Planning is a process that involves the
setting of the organization’s goals,
establishing strategies for accomplishing
those goals and developing plans of
actions that managers intend to use to
achieve said organizational goals.
PLANNING
PLANNING is important because: it
provides direction to all of the
organization’s human resource’ managers
and employees, reduced uncertainty and
minimizes wastes of time, effort and
resources.
PLANNING
GOALS are the targets that management
desires to reach while PLANS are the
means or actions which management
intends to use to achieve the said
goals/targets.
PLANNING
Plans are best described in terms of their:
• Comprehensiveness
• Time frame
• Specificity
• Frequency of use
PLANS
Comprehen
siveness
Time frame Specificity
Frequency
of use
PLANNING
PLANNING
Planning steps include:
• Defining of goals/objectives
determining where you stand in relation
to set goals/objectives
• Developing premise regarding future
conditions
PLANNING
Planning steps include:
• Analyzing and choosing action
alternatives
• Implementing the plan
• Evaluating results and taking corrective
action
PLANNING Defining of
goals/objectives
determining where you
stand in relation to set
goals/objectives
Developing premise
regarding future
conditions
Analyzing and
choosing action
alternatives
Implementing the plan
Evaluating results and
taking corrective action
How does a
MANAGER
plan?
PLANNING
Planning types includes:
1. Strategic 6. Directional
2. Tactical 7. Specific
3. Operational8. Single use
4. Long term 9. Standing plans
5. Short term
TYPES OF PLANNING
STRATEGIC PLANNING
• Strategic planning sets the long-term
direction of the organization in which it
wants to proceed in future.
STRATEGIC PLANNING
• It focuses on the broad future of the
organization. Incorporating both external
information gathered by analyzing the
company’s competitive environment and the
firms internal resources, managers determine
the scope of the business to achieve the org
long-term objectives.
STRATEGIC PLANNING
• Strategic planning involves the analysis
of various environmental factors and the
competition.
• Most strategic plans focus on how to
achieve goals three to five years into the
future.
STRATEGIC PLANNING
• It has the potential to impact
dramatically, both positively and
negatively, on the survival and success of
the organization.
• Typically 3-5 years of horizon
• Top management is involved in
framing the strategic plans.
TACTICAL PLANNING
Tactical plans translate the strategic plans
into specific goals for specific parts of
the organizations.
They are for shorter time frame and
usually focused for 1-2 years
TACTICAL PLANNING
Instead of focusing on the entire corporation,
tactical plans typically affect a single business
within an organization.
Although tactical plans should complement
the organizations overall strategic plan, they
are often somewhat independent of other
tactical plans.
TACTICAL PLANNING
Tactical plans are concerned with
implementation of strategic plans by
coordinating the work of different
departments in the organization.
They try to integrate various
organization units and ensure the
commitment to strategic plans.
OPERATIONAL PLANNING
Operational plans translate the tactical
plans into specific goals and actions for
small units of the organization.
They typically focus on the short term
usually 12 months or less.
OPERATIONAL PLANNING
These plans are least complex than
strategic and tactical plans, and rarely
have a direct effect on other plans
outside of the department or unit for
which the plan was developed.
LONG-TERM PLANNING
Long term planning is of strategic nature
and involves long period say 3-5 yrs. The
long term plans usually encompass all the
functional areas of the business and are
affected within the existing and long-term
framework of economic, social and
technological factors.
SHORT-TERM PLANNING
Short term planning is usually a plan made
for one year. These are aimed at sustaining
organization in its production and
distribution of current products or services
to the existing markets. These plans
directly affect functional groups(
production, marketing, finance)
STANDING PLANS
Standing plans are put to use again and
again over a long period of time. Once
established they continue to apply until
they are modified or abandoned. Standing
plan help managers in dealing with routine
matters in a pre-determined and
consistent manner.
STANDING PLANS
Examples of standing plans are:
organizational mission and long term
objectives, strategies, policies, procedures
and rules.
SINGLE USE PLANS
Single use plans are relevant for a specified
time and after the lapse of that time, these
plans are formulated again for the next
period.
Single use plans are non-recurring in nature
and deal with problems that probably will
not be repeated in the same form in future.
SINGLE USE PLANS
Generally these plans are derived from the
standing plans
Examples: projects, budgets, targets.
STANDING vs. SINGLE USE
STANDING
PLANS
SINGLE-USE PLAN
PLANS
1) OBJECTIVES
2) POLICIES &
STRATEGIES
3) PROCEDURES
4) METHODS
5) RULES
1)PROGRAMMES
2) PROJECTS
3) BUDGETS
SPECIFIC PLANS
Plans that are clearly defined and leave no
room for interpretation
DIRECTIONAL PLANS
Flexible plans that set out general
guidelines, provide focus, yet allow
discretion in implementation.
DIRECTIONAL vs. SPECIFIC
PLANNING at DIFFERENT
LEVELS
CORPORATE LEVEL
 Most corporation of even moderate size have a
corporate headquarters. The heads of these groups
are typically part of the group of senior executives at
the corporate headquarters. Executives at the
corporate level in large firms include both those in the
headquarters and those heading up the large
corporate groups such as finance, human resources,
marketing etc.
PLANNING at DIFFERENT
LEVELS
CORPORATE LEVEL
 These corporate-level executives primarily focus on
the questions such as
 What industries should we get into?
 What markets should the firm be in?
 In which business should the corporation invest
money?
 What resources should be allocated to each
business?
PLANNING at DIFFERENT
LEVELS
BUSINESS LEVEL
 At this level managers focus on determining how they
are going to compete effectively in market.
 At this level, managers attempt to address questions
such as:
 Who are our direct competitors?
 What are their strengths and weaknesses?
 What are our strengths and weaknesses?
 What advantages do we have over competitors?
PLANNING at DIFFERENT
LEVELS
FUNCTIONAL LEVEL
 At this level managers focus on how they can facilitate the
achievement of the competitive plan of the business. These
managers are often the heads of departments such as
finance, marketing, human resources or product
development.
 Depending on the business structure this can include
managers responsible for business within a specific
geographic region or managers responsible for specific
retail stores.
PLANNING at DIFFERENT
LEVELS
FUNCTIONAL LEVEL
 Functional managers attempt to address questions such as:
 What activities does my unit need to perform well in
order to meet customer expectations?
 What information about competitors does my unit need
in order to help the business compete effectively?
INTERRELATIONSHIP BETWEEN PLAN
TYPES AND LEVELS
Types of plans
Strategic plans
Tactical plans
Organizational levels
Corporate level
Business level
Operational plans Functional plans
DECISION MAKING
RATIONAL
 A type of decision making in which choices are logical
and consistent and maximize value.
 Assumptions of rationality: a rational decision maker
would be fully objective and logical. He will have a
clear and specific goal and know all the possible
alternatives and consequences.
 FORECASTING
 CONTINGENCY PLANS
 SCENARIO PLANNING
 BENCHMARKING
 PARTICIPATORY PLANNING
DECISION MAKING
RATIONAL
 Making decisions rationally would consistently lead to
selecting the alternative that maximizes the likelihood
of achieving that goal.
 Decisions are made in the best interest of the
organization.
DECISION MAKING
BOUNDED RATIONALITY
 It is more realistic approach
 Managers make decisions rationally but are bounded by
their ability to process information. Because they cant
possibly analyze all information on all alternatives,
manager satisfice rather than maximize. i.e. they accept
the solutions that are good enough.
 They are being rational within the limits of their ability to
process information.
DECISION MAKING
INTUITION BASED
 Making decisions on the basis of experience, feelings
and judgment.
 It can be cognitive-based , experience-based, value or
ethics based, or subconscious mental processing
LINEAR THINKING STYLE is characterized by
a person’s preference for using external data
and facts and processing this information
through rational, logical thinking to guide
decisions and actions.
DECISION MAKING STYLES
DECISION MAKING STYLES
NON-LINEAR THINKING STYLE is
characterized by a person’s preference for
using the internal sources of information (
feeling and intuitions) and processing this
information with the internal insights,
feelings and hunches to guide decisions and
actions.
DECISION MAKING ERRORS and BIASES
1. Immediate gratification: it describes the
decision makers who tend to want
immediate rewards and to avoid immediate
costs. For this individuals, decision choices
that provides quick payoffs are more
appealing than those that may provide
payoffs in the future.
DECISION MAKING ERRORS and BIASES
2. ANCHORING EFFECT: it describes the
situation when decision makers fixate on
initial information as a starting point and
once then set, fail to adequately adjust for
subsequent information. First impressions,
ideas, prices and estimates carry unwanted
weight relative to the information received
later.
DECISION MAKING ERRORS and BIASES
3. SELECTIVE PERCEPTION BIAS: when
decision makers selectively organize and
interpret events based on their biased
perception, they are using selective
perception bias. This influences the
information they pay attention to , the
problems they identify and the alternatives
they develop.
DECISION MAKING ERRORS and BIASES
4. CONFIRMATION BIAS: decision makers
that seek out the information that reaffirms
their past choices and discount information
that contradict the past judgments is the
confirmation bias. This people ignore the
critical information that challenges their
preconceived ideas.
DECISION MAKING ERRORS and BIASES
6. AVAILABILITY BIAS: it causes decision
makers to tend to remember events that are
the most recent and vivid in their memory.
The bias distorts their ability to recall events
in an objective manner and results in
distorted judgments and probability
estimates.
DECISION MAKING ERRORS and BIASES
7. REPRESENTATION BIAS: when decision
maker assess the likelihood of an event
based on how closely it resembles other
events. Managers see identical situation
where they don’t exist.
8. RANDOMNESS: it occurs when decision
makers try to create meaning out of random
events.
DECISION MAKING ERRORS and BIASES
9. SUNK COST ERRORS: decision makers
forget that current choices cant correct the
past. They incorrectly fixate on past
expenditures of time, money or effort in
assessing their choice.
DECISION MAKING ERRORS and BIASES
10. SELF-SERVING BIAS: decision makers
who are quick to take credit for their success
and to blame failure on outside factors
exhibit this bias.
DECISION MAKING ERRORS and BIASES
11. HINDSIGHT BIAS: it is the tendency for
decision makers to falsely believe, after that
outcome is actually know, that they could
have accurately predicted the outcome of
the event.
STEPS in DECISION MAKING
STEP 1: IDENTIFICATION OF THE PROBLEM
STEP 2: IDENTIFICATION OF THE DECISION
CRITERIA
STEP 3: ALLOCATION OF WEIGHTS TO THE
CRITERIA
STEP 4: THE DEVELOPMENT OF
ALTERNATIVES
STEPS in DECISION MAKING
STEP 5: THE ANALYSIS OF ALTERNATIVES
STEP 6: SELECTION OF AN ALTERNATIVE
STEP 7: IMPLEMENTATION OF THE
ALTERNATIVE CHOSEN
STEP 8: EVALUATION THE DECISION
EFFECTIVENESS
DECISION MAKING CONDITIONS
1. CERTAINTY: it is the ideal situation to
make decision. The outcome of every
alternative is known.
2. RISK: a situation in which the decision
maker is able to estimate the likelihood of
certain outcomes.
DECISION MAKING CONDITIONS
3. UNCERTAINTY: A situation in which a
decision maker has neither certainty nor
reasonable probability estimates available.
DECISION MAKING CONDITIONS
3. UNCERTAINTY: A situation in which a
decision maker has neither certainty nor
reasonable probability estimates available.
TASK 1
State at least one long term plan for a
business firm with corresponding tactical
and operational plans to achieve them.
EXAMPLE
HOTEL SERVICE
STRATEGIC PLAN
To expand Hotel Service to different
parts of the Philippines in 7 years
OPERATIONAL PLAN FINANCIAL DEPARTMENT
To allocate 30% of annual hotel income
for planned expansion of hotel service
TACTICAL PLAN FRONTLINE MANAGERS FOR
TRAINING DEVELOPMENT
To have continuing training development
programs for Hotel Personnel to ensure
excellent Hotel services which will
ensure good hotel income.
TASK 2
Arrange the steps of the Decision Making
Process according to its chronological order.
Number the first step 1 and the last step 8.
TASK 2
___ Development of alternatives
___ Evaluation of Decision Effectiveness
___ Identification of Decision Criteria
___ Identification of a Problem
___ Analysis of alternatives
___ Implementation of alternative Chosen
___ Allocation of Weights to the Criteria
___ Selection of alternative

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CHAPTER 3 - PLANNING

  • 2. PLANNING Planning is a process that involves the setting of the organization’s goals, establishing strategies for accomplishing those goals and developing plans of actions that managers intend to use to achieve said organizational goals.
  • 3. PLANNING PLANNING is important because: it provides direction to all of the organization’s human resource’ managers and employees, reduced uncertainty and minimizes wastes of time, effort and resources.
  • 4. PLANNING GOALS are the targets that management desires to reach while PLANS are the means or actions which management intends to use to achieve the said goals/targets.
  • 5. PLANNING Plans are best described in terms of their: • Comprehensiveness • Time frame • Specificity • Frequency of use
  • 7. PLANNING Planning steps include: • Defining of goals/objectives determining where you stand in relation to set goals/objectives • Developing premise regarding future conditions
  • 8. PLANNING Planning steps include: • Analyzing and choosing action alternatives • Implementing the plan • Evaluating results and taking corrective action
  • 9. PLANNING Defining of goals/objectives determining where you stand in relation to set goals/objectives Developing premise regarding future conditions Analyzing and choosing action alternatives Implementing the plan Evaluating results and taking corrective action How does a MANAGER plan?
  • 10. PLANNING Planning types includes: 1. Strategic 6. Directional 2. Tactical 7. Specific 3. Operational8. Single use 4. Long term 9. Standing plans 5. Short term
  • 11. TYPES OF PLANNING STRATEGIC PLANNING • Strategic planning sets the long-term direction of the organization in which it wants to proceed in future.
  • 12. STRATEGIC PLANNING • It focuses on the broad future of the organization. Incorporating both external information gathered by analyzing the company’s competitive environment and the firms internal resources, managers determine the scope of the business to achieve the org long-term objectives.
  • 13. STRATEGIC PLANNING • Strategic planning involves the analysis of various environmental factors and the competition. • Most strategic plans focus on how to achieve goals three to five years into the future.
  • 14. STRATEGIC PLANNING • It has the potential to impact dramatically, both positively and negatively, on the survival and success of the organization. • Typically 3-5 years of horizon • Top management is involved in framing the strategic plans.
  • 15. TACTICAL PLANNING Tactical plans translate the strategic plans into specific goals for specific parts of the organizations. They are for shorter time frame and usually focused for 1-2 years
  • 16. TACTICAL PLANNING Instead of focusing on the entire corporation, tactical plans typically affect a single business within an organization. Although tactical plans should complement the organizations overall strategic plan, they are often somewhat independent of other tactical plans.
  • 17. TACTICAL PLANNING Tactical plans are concerned with implementation of strategic plans by coordinating the work of different departments in the organization. They try to integrate various organization units and ensure the commitment to strategic plans.
  • 18. OPERATIONAL PLANNING Operational plans translate the tactical plans into specific goals and actions for small units of the organization. They typically focus on the short term usually 12 months or less.
  • 19. OPERATIONAL PLANNING These plans are least complex than strategic and tactical plans, and rarely have a direct effect on other plans outside of the department or unit for which the plan was developed.
  • 20. LONG-TERM PLANNING Long term planning is of strategic nature and involves long period say 3-5 yrs. The long term plans usually encompass all the functional areas of the business and are affected within the existing and long-term framework of economic, social and technological factors.
  • 21. SHORT-TERM PLANNING Short term planning is usually a plan made for one year. These are aimed at sustaining organization in its production and distribution of current products or services to the existing markets. These plans directly affect functional groups( production, marketing, finance)
  • 22. STANDING PLANS Standing plans are put to use again and again over a long period of time. Once established they continue to apply until they are modified or abandoned. Standing plan help managers in dealing with routine matters in a pre-determined and consistent manner.
  • 23. STANDING PLANS Examples of standing plans are: organizational mission and long term objectives, strategies, policies, procedures and rules.
  • 24. SINGLE USE PLANS Single use plans are relevant for a specified time and after the lapse of that time, these plans are formulated again for the next period. Single use plans are non-recurring in nature and deal with problems that probably will not be repeated in the same form in future.
  • 25. SINGLE USE PLANS Generally these plans are derived from the standing plans Examples: projects, budgets, targets.
  • 26. STANDING vs. SINGLE USE STANDING PLANS SINGLE-USE PLAN PLANS 1) OBJECTIVES 2) POLICIES & STRATEGIES 3) PROCEDURES 4) METHODS 5) RULES 1)PROGRAMMES 2) PROJECTS 3) BUDGETS
  • 27. SPECIFIC PLANS Plans that are clearly defined and leave no room for interpretation
  • 28. DIRECTIONAL PLANS Flexible plans that set out general guidelines, provide focus, yet allow discretion in implementation.
  • 30. PLANNING at DIFFERENT LEVELS CORPORATE LEVEL  Most corporation of even moderate size have a corporate headquarters. The heads of these groups are typically part of the group of senior executives at the corporate headquarters. Executives at the corporate level in large firms include both those in the headquarters and those heading up the large corporate groups such as finance, human resources, marketing etc.
  • 31. PLANNING at DIFFERENT LEVELS CORPORATE LEVEL  These corporate-level executives primarily focus on the questions such as  What industries should we get into?  What markets should the firm be in?  In which business should the corporation invest money?  What resources should be allocated to each business?
  • 32. PLANNING at DIFFERENT LEVELS BUSINESS LEVEL  At this level managers focus on determining how they are going to compete effectively in market.  At this level, managers attempt to address questions such as:  Who are our direct competitors?  What are their strengths and weaknesses?  What are our strengths and weaknesses?  What advantages do we have over competitors?
  • 33. PLANNING at DIFFERENT LEVELS FUNCTIONAL LEVEL  At this level managers focus on how they can facilitate the achievement of the competitive plan of the business. These managers are often the heads of departments such as finance, marketing, human resources or product development.  Depending on the business structure this can include managers responsible for business within a specific geographic region or managers responsible for specific retail stores.
  • 34. PLANNING at DIFFERENT LEVELS FUNCTIONAL LEVEL  Functional managers attempt to address questions such as:  What activities does my unit need to perform well in order to meet customer expectations?  What information about competitors does my unit need in order to help the business compete effectively?
  • 35. INTERRELATIONSHIP BETWEEN PLAN TYPES AND LEVELS Types of plans Strategic plans Tactical plans Organizational levels Corporate level Business level Operational plans Functional plans
  • 36. DECISION MAKING RATIONAL  A type of decision making in which choices are logical and consistent and maximize value.  Assumptions of rationality: a rational decision maker would be fully objective and logical. He will have a clear and specific goal and know all the possible alternatives and consequences.
  • 37.  FORECASTING  CONTINGENCY PLANS  SCENARIO PLANNING  BENCHMARKING  PARTICIPATORY PLANNING
  • 38. DECISION MAKING RATIONAL  Making decisions rationally would consistently lead to selecting the alternative that maximizes the likelihood of achieving that goal.  Decisions are made in the best interest of the organization.
  • 39. DECISION MAKING BOUNDED RATIONALITY  It is more realistic approach  Managers make decisions rationally but are bounded by their ability to process information. Because they cant possibly analyze all information on all alternatives, manager satisfice rather than maximize. i.e. they accept the solutions that are good enough.  They are being rational within the limits of their ability to process information.
  • 40. DECISION MAKING INTUITION BASED  Making decisions on the basis of experience, feelings and judgment.  It can be cognitive-based , experience-based, value or ethics based, or subconscious mental processing
  • 41. LINEAR THINKING STYLE is characterized by a person’s preference for using external data and facts and processing this information through rational, logical thinking to guide decisions and actions. DECISION MAKING STYLES
  • 42. DECISION MAKING STYLES NON-LINEAR THINKING STYLE is characterized by a person’s preference for using the internal sources of information ( feeling and intuitions) and processing this information with the internal insights, feelings and hunches to guide decisions and actions.
  • 43. DECISION MAKING ERRORS and BIASES 1. Immediate gratification: it describes the decision makers who tend to want immediate rewards and to avoid immediate costs. For this individuals, decision choices that provides quick payoffs are more appealing than those that may provide payoffs in the future.
  • 44. DECISION MAKING ERRORS and BIASES 2. ANCHORING EFFECT: it describes the situation when decision makers fixate on initial information as a starting point and once then set, fail to adequately adjust for subsequent information. First impressions, ideas, prices and estimates carry unwanted weight relative to the information received later.
  • 45. DECISION MAKING ERRORS and BIASES 3. SELECTIVE PERCEPTION BIAS: when decision makers selectively organize and interpret events based on their biased perception, they are using selective perception bias. This influences the information they pay attention to , the problems they identify and the alternatives they develop.
  • 46. DECISION MAKING ERRORS and BIASES 4. CONFIRMATION BIAS: decision makers that seek out the information that reaffirms their past choices and discount information that contradict the past judgments is the confirmation bias. This people ignore the critical information that challenges their preconceived ideas.
  • 47. DECISION MAKING ERRORS and BIASES 6. AVAILABILITY BIAS: it causes decision makers to tend to remember events that are the most recent and vivid in their memory. The bias distorts their ability to recall events in an objective manner and results in distorted judgments and probability estimates.
  • 48. DECISION MAKING ERRORS and BIASES 7. REPRESENTATION BIAS: when decision maker assess the likelihood of an event based on how closely it resembles other events. Managers see identical situation where they don’t exist. 8. RANDOMNESS: it occurs when decision makers try to create meaning out of random events.
  • 49. DECISION MAKING ERRORS and BIASES 9. SUNK COST ERRORS: decision makers forget that current choices cant correct the past. They incorrectly fixate on past expenditures of time, money or effort in assessing their choice.
  • 50. DECISION MAKING ERRORS and BIASES 10. SELF-SERVING BIAS: decision makers who are quick to take credit for their success and to blame failure on outside factors exhibit this bias.
  • 51. DECISION MAKING ERRORS and BIASES 11. HINDSIGHT BIAS: it is the tendency for decision makers to falsely believe, after that outcome is actually know, that they could have accurately predicted the outcome of the event.
  • 52. STEPS in DECISION MAKING STEP 1: IDENTIFICATION OF THE PROBLEM STEP 2: IDENTIFICATION OF THE DECISION CRITERIA STEP 3: ALLOCATION OF WEIGHTS TO THE CRITERIA STEP 4: THE DEVELOPMENT OF ALTERNATIVES
  • 53. STEPS in DECISION MAKING STEP 5: THE ANALYSIS OF ALTERNATIVES STEP 6: SELECTION OF AN ALTERNATIVE STEP 7: IMPLEMENTATION OF THE ALTERNATIVE CHOSEN STEP 8: EVALUATION THE DECISION EFFECTIVENESS
  • 54. DECISION MAKING CONDITIONS 1. CERTAINTY: it is the ideal situation to make decision. The outcome of every alternative is known. 2. RISK: a situation in which the decision maker is able to estimate the likelihood of certain outcomes.
  • 55. DECISION MAKING CONDITIONS 3. UNCERTAINTY: A situation in which a decision maker has neither certainty nor reasonable probability estimates available.
  • 56. DECISION MAKING CONDITIONS 3. UNCERTAINTY: A situation in which a decision maker has neither certainty nor reasonable probability estimates available.
  • 57. TASK 1 State at least one long term plan for a business firm with corresponding tactical and operational plans to achieve them.
  • 58. EXAMPLE HOTEL SERVICE STRATEGIC PLAN To expand Hotel Service to different parts of the Philippines in 7 years OPERATIONAL PLAN FINANCIAL DEPARTMENT To allocate 30% of annual hotel income for planned expansion of hotel service TACTICAL PLAN FRONTLINE MANAGERS FOR TRAINING DEVELOPMENT To have continuing training development programs for Hotel Personnel to ensure excellent Hotel services which will ensure good hotel income.
  • 59. TASK 2 Arrange the steps of the Decision Making Process according to its chronological order. Number the first step 1 and the last step 8.
  • 60. TASK 2 ___ Development of alternatives ___ Evaluation of Decision Effectiveness ___ Identification of Decision Criteria ___ Identification of a Problem ___ Analysis of alternatives ___ Implementation of alternative Chosen ___ Allocation of Weights to the Criteria ___ Selection of alternative