Gestalt Laws of Perception

1. VISUAL PERCEPTION

2. It is the brain interpreting visual stimuli.
It is a process that involves
THE BRAIN THE OPTIC NERVES THE EYES
VISUAL PERCEPTION

3. As every process it has its rules and principles
that were studied for GESTALT psychology in Germany (early 20th century).
The main ones are:

4. 1.-

5. 1.- FIGURE & GROUND
When seeing an image, we focus on the FIGURE rather than on the
BACKGROUND since we cannot observe both simultaneously.

6. 1.- FIGURE & GROUND

7. 1.- FIGURE & GROUND

8. 1.- FIGURE & GROUND

9. 2.-

10. 2.- PROXIMITY
We observe the closest objects as a group.

11. 2.- PROXIMITY

12. 2.- PROXIMITY

13. 2.- PROXIMITY

14. 3.-

15. 3.- SIMILARITY
We observe similar objects (form, size, colour, texture…) as a group.

16. 3.- SIMILARITY

20. 4.-

21. 4.- CLOSURE
Our brain tends to fill in the gaps in any incomplete image.

22. 4.- CLOSURE

23. 4.- CLOSURE

24. 5.-

25. 5.-

26. 5.- SYMPLICITY (GOOD GESTALT)
When seeing an image our brain looks for SIMPLICITY and ORDER

27. 5.- SYMPLICITY (GOOD GESTALT)

28. 5.- SYMPLICITY (GOOD GESTALT)