2. What is Growth Hacking?
• Faster way to
get things
done.
• Increasing
odds by trying
multiple things.
3. Octazen:WhatThe Heck Did Facebook Just Buy Exactly,And Why?
Who is Octazen?
A Malaysian company that is very good at
scraping data at scale without being
detected
Why did FB acquire them?
The whole reason of the acquisition was because Octazen was a
startup that could generate a social graph by importing contacts from
different sources. Basically it could determine your long lost friends
and suggest that you re-connect with them using Facebook.
Now isn't this a Growth Hack!!!!
4. GROUND RULES
THE MANTRA
Stay hungry, Stay grounded.
hungry = highly motivated, resourceful, determined
grounded = never become complacent, never stop improving
5.
6. WHAT IS NEEDED…
Know your
client
Know your
competition
Know your
customers/
users
Speak their language
7. TIPS TO IMPLEMENT
Different
versions of
Homepage
Versions of
Presentations
Versions of
social media
intros
Versions of
social media
covers
Versions of
email
templates