1. Personal Branding in the Digital Ageby Ramsey Mohsen

2. Personal Branding in the Digital Age About me: Ramsey Mohsen Project Lead & Web Consultant at Digital Evolution Group Video blogger, blogger, former lifecaster on Justin.TV

3. Personal Branding in the Digital Age Where I work: Digital Evolution Group 9 year old e-business consultancy Voted one of the best web development firms in the region (Ingram’s) National and regional awards for thought leadership and results

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5. Personal Branding in the Digital Age Brand experiences you already know… Celebrities Work Family Friends

6. Personal Branding in the Digital Age Branding may seem simple because we see it every day, but it's hard work and it’s a mindset.

7. Personal Branding in the Digital Age "The privilege of a lifetime is being who you are.“ -Joseph Campbell

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9. // Trust and Influence Level of Trust is Down 77 percent trust corporations less this year trust in business and government at historical lows trust in news media is down in double digits - 2009 Edelman TrustBarometer

10. // Trust and Influence Who do people trust? friends, family, professionals or “experts” strangers almost as much as face-to-face, especially in well-regulated environments strangers considerably more than celebrities, advertising, organizational websites increasingly, blogs - Universal McCann Survey (September 2008)

11. // Increase in Channels Old Word-of-Mouth New Word-of-Mouth

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13. Personal Branding in the Digital Age Build your brand, nurture your networks and they'll bear fruits.

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15. Personal Branding in the Digital Age WHY Personal Branding…? ...builds trust. ...establishes credibility. ...increases your "findability" in your social graphs and with friends and colleges. ...defines the relationship and tells the story. ...new opportunities and lead generation.

16. Personal Branding in the Digital Age Consistency facilitates recognition. - quality, tone, presentation. - Otterbox case example.

17. Personal Branding in the Digital Age Step #1 How would your friends describe you? …people you work with? …your family?

18. Personal Branding in the Digital Age Step #2 What does Google say about you? 53% “google” others Pew Internet Study ‘07

19. Personal Branding in the Digital Age Step #3: Define your objectives. What do I want to be famous for? What personal traits are your strongest, noteworthy? What makes you distinctive, distinguished? Is there anything that makes me remarkable in any way? Come to grips with who you are NOT.

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21. Personal Branding in the Digital Age Step #4 Get to work. Make a plan. Put together a plan, if it means not having a plan.

22. Personal Branding in the Digital Age Doing your homework takes sacrifices.

23. Personal Branding in the Digital Age "Your life is defined by its opportunities... even the ones you miss.“ (from the movie "Benjamin Button“)

24. Personal Branding in the Digital Age Step #5: Share right and share often. Tell the story, so someone else isn’t telling it for you.

25. Personal Branding in the Digital Age Sharing Tactics and Strategies “How are you doing?” shares Create a blog Twitter, Facebook and Linkedin Establish your email network

26. Personal Branding in the Digital Age Step #6 Water those trees. Be helpful Invest in social capital Comment frequently @real interactions

27. Personal Branding in the Digital Age To achieve success you need to continuously learn, evaluate and adapt.

28. Personal Branding in the Digital Age TIPS Create a homebase online (blog, facebookpage, website) Ensure your online profiles reflect your personal brand strategy "Create" as frequently as you can Consistency, consistency, consistency

29. Personal Branding in the Digital Age You can do this!