Infographics with B2B -Research

1. Prepared by,
Ramya.K

2. What Is an Infographic?
 An information graphic
(infographic) is a visual
representation of a data set or
instructive material.
 An infographic takes a large
amount of information in text or
numerical form and then
condenses it into a combination of
images and text, allowing viewers
to quickly grasp the essential
insights the data contains.

3. Why Infographics Work for B2B?
Today’s digital marketing is not only about building and
creating engaging content that your customers love to
read but it’s also about producing attractive images and
videos that they will be likely to share among their
community.
Info graphics, are handy for several reasons:
 Infographics are hot, so they tend to draw a lot of views when they are shared on
Pinterest and other social media sites.
 They allow the viewer to take in the whole concept in one image. This can be very
helpful when trying to convey a complex system, concept, workflow, product, etc.
 By displaying the infographic on a customized landing page, the image can function as a
highly effective lead generation tool

4. Developing Topics
Here are three creative “shortcuts” that produce excellent results.
 The first line of attack for a B2B is to survey the sales force. These are topics
that customers care about that lends them to a visual explanation.
 Along the same lines, survey the customer service staff. What do customers have
a hard time understanding — a return policy, a set of installation instructions,
troubleshooting protocols? Here again a creative marketer can find subject matter
for an infographic.
 Review existing content for text articles, slide presentations and video that can be
converted into an infographic. Chances are, you’ve already created all the subject
matter you need for a year’s worth of infographics.

5. Infographics in Social Media Marketing
 As an old saying goes, “a picture is worth a thousand words”. It is truer today
than ever. Statistics from Zabisco show that 40% of people respond better to
visual content than plain text.
 In fact, we are visual creatures at our nature and always crave for
interesting, cool images and pictures which are processed 60,000X faster in our
brain than text and words alone.
 Additionally, social networks like Pinterest, Facebook, Instagram and YouTube
are such great platforms for visual content to go viral. And this proves
to be true in reality.

6. Infographics in Social Media Marketing
 Publishers who use infographics as their marketing weapon can increase their
traffic by 12%. Photos are liked twice as much as text updates on Facebook.
 94% more total views on average are attracted by content containing
compelling images than content without images.
 60% of consumers are more likely to consider or contact a business whose
images appear in local search results.
 37% increase in engagement is experienced when Facebook posts include
photographs.
 14% increase in page views are seen when press releases contain a
photograph. (They climb to 48% when both photographs and videos are
included.)

7. The Most Effective Social Media Platforms
According to the infographic, 91% of B2B marketers prefer
LinkedIn as their content distribution platform.
The following are top social media platforms
used by B2B marketers:
Infographics on Social Media
100
80
60
40
20
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Series 1

8. Online Tools
There are tools online that will develop infographics
 http://infogr.am/app/#/home
 http://www.easel.ly/
 http://venngage.com/
 http://piktochart.com/
 http://www-958.ibm.com/software/analytics/manyeyes/
 http://www.wordle.net/

9. Famous Infographics :1

10. THANK YOU!