SlideShare una empresa de Scribd logo
1 de 20
Brand: A Paradigm shift
What is a Brand? ,[object Object],[object Object]
Politics  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brands ,[object Object],[object Object],[object Object]
Brand: BHARTIYA JANTA PARTY
Brand BJP ,[object Object],[object Object],[object Object],[object Object]
Rise of A Powerful Sub-Brand ,[object Object],[object Object],[object Object]
Brand MODI ,[object Object],[object Object],[object Object]
Number game 22 5 Cong 18 38 BJP     Central Guj 5 2 Cong 13 17 BJP     Ahmedabad 8 14 Cong 25 18 BJP     North Guj 10 12 Cong 18 15 BJP     South Guj 13 17 Cong 43 39 BJP 2007 2002 Saurasthra/ Kutch
Environmental analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Environmental factors contd. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand position ,[object Object],[object Object]
Market segmentation ,[object Object]
Market Targeting ,[object Object],[object Object],[object Object]
[object Object]
S.W.O.T ,[object Object],[object Object]
[object Object],[object Object]
Brand image ,[object Object],[object Object]
Brand future ,[object Object],[object Object]
Conclusion ,[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

NARENDAR MODI IMC CAMPAIGN FOR 2014 ELECTIONS
NARENDAR MODI IMC CAMPAIGN FOR 2014 ELECTIONSNARENDAR MODI IMC CAMPAIGN FOR 2014 ELECTIONS
NARENDAR MODI IMC CAMPAIGN FOR 2014 ELECTIONSAnjali Mehta
 
A Case Study on BJP's Election Campaign
A Case Study on BJP's Election CampaignA Case Study on BJP's Election Campaign
A Case Study on BJP's Election CampaignKartik Jain
 
Narendra Modi Election 2014 - Case Study
Narendra Modi Election 2014 - Case StudyNarendra Modi Election 2014 - Case Study
Narendra Modi Election 2014 - Case StudyLIQVD ASIA
 
Ab ki Baar Modi Sarkar
Ab ki Baar Modi SarkarAb ki Baar Modi Sarkar
Ab ki Baar Modi SarkarAkshat Jindal
 
Political party (BJP) Poll campaign
Political party (BJP) Poll campaign Political party (BJP) Poll campaign
Political party (BJP) Poll campaign Ram N Kumar
 
Narendra modi PR campaign
Narendra modi PR campaign Narendra modi PR campaign
Narendra modi PR campaign Priyal Lalka
 
How Public Relation helped narendra modi to make way to PMO India by Navnet S...
How Public Relation helped narendra modi to make way to PMO India by Navnet S...How Public Relation helped narendra modi to make way to PMO India by Navnet S...
How Public Relation helped narendra modi to make way to PMO India by Navnet S...Navneet Sharma
 
Political marketing 2014
Political marketing 2014Political marketing 2014
Political marketing 2014Aashiq Mohamed
 
2014 election ad pr
2014 election ad pr2014 election ad pr
2014 election ad prAloke Kumar
 
Political Marketing Presentation
Political Marketing PresentationPolitical Marketing Presentation
Political Marketing PresentationSagar Patekar
 
THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...
THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...
THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...Devyanee Kaushal
 
Analysis of Social Media Strategy: BJP vs AAP vs Congress
Analysis of Social Media Strategy: BJP vs AAP vs CongressAnalysis of Social Media Strategy: BJP vs AAP vs Congress
Analysis of Social Media Strategy: BJP vs AAP vs CongressRachana Khanzode
 
Political Proganda, Marketing & Branding
Political Proganda, Marketing & BrandingPolitical Proganda, Marketing & Branding
Political Proganda, Marketing & BrandingSairana Mohd Saad
 
Political Marketing
Political MarketingPolitical Marketing
Political MarketingRima Doot
 
Indian Elections 2014
Indian Elections 2014Indian Elections 2014
Indian Elections 2014Social Samosa
 
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAP
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPElections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAP
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPSimplify360
 
Indian Elections & The Slogan Wars
Indian Elections & The Slogan WarsIndian Elections & The Slogan Wars
Indian Elections & The Slogan WarsSimplify360
 
Social media election 2014 india
Social media election 2014 indiaSocial media election 2014 india
Social media election 2014 indiaadverteaze.com
 

La actualidad más candente (20)

NARENDAR MODI IMC CAMPAIGN FOR 2014 ELECTIONS
NARENDAR MODI IMC CAMPAIGN FOR 2014 ELECTIONSNARENDAR MODI IMC CAMPAIGN FOR 2014 ELECTIONS
NARENDAR MODI IMC CAMPAIGN FOR 2014 ELECTIONS
 
A Case Study on BJP's Election Campaign
A Case Study on BJP's Election CampaignA Case Study on BJP's Election Campaign
A Case Study on BJP's Election Campaign
 
Narendra Modi Election 2014 - Case Study
Narendra Modi Election 2014 - Case StudyNarendra Modi Election 2014 - Case Study
Narendra Modi Election 2014 - Case Study
 
Ab ki Baar Modi Sarkar
Ab ki Baar Modi SarkarAb ki Baar Modi Sarkar
Ab ki Baar Modi Sarkar
 
Political party (BJP) Poll campaign
Political party (BJP) Poll campaign Political party (BJP) Poll campaign
Political party (BJP) Poll campaign
 
Narendra modi PR campaign
Narendra modi PR campaign Narendra modi PR campaign
Narendra modi PR campaign
 
How Public Relation helped narendra modi to make way to PMO India by Navnet S...
How Public Relation helped narendra modi to make way to PMO India by Navnet S...How Public Relation helped narendra modi to make way to PMO India by Navnet S...
How Public Relation helped narendra modi to make way to PMO India by Navnet S...
 
Political marketing 2014
Political marketing 2014Political marketing 2014
Political marketing 2014
 
INDIAN POLITICAL MARKETING
INDIAN POLITICAL MARKETINGINDIAN POLITICAL MARKETING
INDIAN POLITICAL MARKETING
 
2014 election ad pr
2014 election ad pr2014 election ad pr
2014 election ad pr
 
Political Marketing Presentation
Political Marketing PresentationPolitical Marketing Presentation
Political Marketing Presentation
 
THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...
THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...
THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...
 
Analysis of Social Media Strategy: BJP vs AAP vs Congress
Analysis of Social Media Strategy: BJP vs AAP vs CongressAnalysis of Social Media Strategy: BJP vs AAP vs Congress
Analysis of Social Media Strategy: BJP vs AAP vs Congress
 
Political Proganda, Marketing & Branding
Political Proganda, Marketing & BrandingPolitical Proganda, Marketing & Branding
Political Proganda, Marketing & Branding
 
Political Marketing
Political MarketingPolitical Marketing
Political Marketing
 
Indian Elections 2014
Indian Elections 2014Indian Elections 2014
Indian Elections 2014
 
Political advertising in india
Political advertising in indiaPolitical advertising in india
Political advertising in india
 
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAP
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPElections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAP
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAP
 
Indian Elections & The Slogan Wars
Indian Elections & The Slogan WarsIndian Elections & The Slogan Wars
Indian Elections & The Slogan Wars
 
Social media election 2014 india
Social media election 2014 indiaSocial media election 2014 india
Social media election 2014 india
 

Similar a Narendra Modi: A Brand

role of emotional branding and doppelganger brand image in indian lower house...
role of emotional branding and doppelganger brand image in indian lower house...role of emotional branding and doppelganger brand image in indian lower house...
role of emotional branding and doppelganger brand image in indian lower house...INFOGAIN PUBLICATION
 
National Political Mirror ~ March 2019 Issue
National Political Mirror ~ March 2019 IssueNational Political Mirror ~ March 2019 Issue
National Political Mirror ~ March 2019 IssueKshitiz Verma
 
Branding in nonprofit organizations the case of albania
Branding in nonprofit organizations  the case of albaniaBranding in nonprofit organizations  the case of albania
Branding in nonprofit organizations the case of albaniaiaemedu
 
Branding in nonprofit organizations
Branding in nonprofit organizationsBranding in nonprofit organizations
Branding in nonprofit organizationsiaemedu
 
India Legal - 24 February 2020
India Legal - 24 February 2020India Legal - 24 February 2020
India Legal - 24 February 2020ENC
 
Environmental Factors and Variables that Go into Creating a Marketing Plan - ...
Environmental Factors and Variables that Go into Creating a Marketing Plan - ...Environmental Factors and Variables that Go into Creating a Marketing Plan - ...
Environmental Factors and Variables that Go into Creating a Marketing Plan - ...mysteriousnun5407
 
Political campaign vs advertising campaign
Political campaign vs advertising campaignPolitical campaign vs advertising campaign
Political campaign vs advertising campaignPragya Gulatee
 
Network 7 Media Group
Network 7 Media GroupNetwork 7 Media Group
Network 7 Media Grouppharmaleaders
 
Malaysian Indian Business Magazine July 2014 Issue
Malaysian Indian Business Magazine July 2014 IssueMalaysian Indian Business Magazine July 2014 Issue
Malaysian Indian Business Magazine July 2014 IssueDrBiz Arikrishnan
 
2010 Toronto Municipal Election - A Brand Experience Perspective
2010 Toronto Municipal Election - A Brand Experience Perspective2010 Toronto Municipal Election - A Brand Experience Perspective
2010 Toronto Municipal Election - A Brand Experience PerspectiveAhmad Ktaech
 

Similar a Narendra Modi: A Brand (20)

Just the right image
Just the right imageJust the right image
Just the right image
 
role of emotional branding and doppelganger brand image in indian lower house...
role of emotional branding and doppelganger brand image in indian lower house...role of emotional branding and doppelganger brand image in indian lower house...
role of emotional branding and doppelganger brand image in indian lower house...
 
FICCI Conference Mega Trends 2020
FICCI Conference Mega Trends 2020FICCI Conference Mega Trends 2020
FICCI Conference Mega Trends 2020
 
Marketing environment
Marketing environmentMarketing environment
Marketing environment
 
Final AMIC Abstract, 230413
Final AMIC Abstract, 230413Final AMIC Abstract, 230413
Final AMIC Abstract, 230413
 
Macro Environment
Macro EnvironmentMacro Environment
Macro Environment
 
National Political Mirror ~ March 2019 Issue
National Political Mirror ~ March 2019 IssueNational Political Mirror ~ March 2019 Issue
National Political Mirror ~ March 2019 Issue
 
Wat topics
Wat topicsWat topics
Wat topics
 
Naren Modi 2019
Naren  Modi 2019Naren  Modi 2019
Naren Modi 2019
 
Balanced leadership
Balanced leadershipBalanced leadership
Balanced leadership
 
Branding in nonprofit organizations the case of albania
Branding in nonprofit organizations  the case of albaniaBranding in nonprofit organizations  the case of albania
Branding in nonprofit organizations the case of albania
 
Branding in nonprofit organizations
Branding in nonprofit organizationsBranding in nonprofit organizations
Branding in nonprofit organizations
 
Narendra Modi
Narendra ModiNarendra Modi
Narendra Modi
 
India Legal - 24 February 2020
India Legal - 24 February 2020India Legal - 24 February 2020
India Legal - 24 February 2020
 
Environmental Factors and Variables that Go into Creating a Marketing Plan - ...
Environmental Factors and Variables that Go into Creating a Marketing Plan - ...Environmental Factors and Variables that Go into Creating a Marketing Plan - ...
Environmental Factors and Variables that Go into Creating a Marketing Plan - ...
 
Political campaign vs advertising campaign
Political campaign vs advertising campaignPolitical campaign vs advertising campaign
Political campaign vs advertising campaign
 
Network 7 Media Group
Network 7 Media GroupNetwork 7 Media Group
Network 7 Media Group
 
BJP
BJPBJP
BJP
 
Malaysian Indian Business Magazine July 2014 Issue
Malaysian Indian Business Magazine July 2014 IssueMalaysian Indian Business Magazine July 2014 Issue
Malaysian Indian Business Magazine July 2014 Issue
 
2010 Toronto Municipal Election - A Brand Experience Perspective
2010 Toronto Municipal Election - A Brand Experience Perspective2010 Toronto Municipal Election - A Brand Experience Perspective
2010 Toronto Municipal Election - A Brand Experience Perspective
 

Narendra Modi: A Brand

  • 2.
  • 3.
  • 4.
  • 6.
  • 7.
  • 8.
  • 9. Number game 22 5 Cong 18 38 BJP     Central Guj 5 2 Cong 13 17 BJP     Ahmedabad 8 14 Cong 25 18 BJP     North Guj 10 12 Cong 18 15 BJP     South Guj 13 17 Cong 43 39 BJP 2007 2002 Saurasthra/ Kutch
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.