Some interesting ways to increase sales by using a POS software.

1. How POS Software Boost Sales
A store can increase profits through various ways. Cutting down on overheads or increasing
the margin between buying and selling prices are just two of them. Another tried and tested
method of increasing profit is to boost up the sales volumes.
Now, let us discuss some ways to increase sales. In the present times where people live by the
minute as value for time is very high, to manage a store successfully, point of sale (POS) soft­
ware has become essential. This software helps in many different functions, from speeding up
the billing process to maintaining customer relations.
Let us observe a few points which highlight how POS software boosts the sales for an in­
creased profit margin.
Increases size of transaction per customer
Customers do spend a long time choosing their products but when it comes to billing they are
not willing to wait. POS software integrated with hand held scanners to scan the bar codes and
a touch screen interface helps the sales / billing operators to work faster. As a result, custom­
ers opt to pick up more products as they have comfort feeling of going through the billing pro­
cess quickly for all their purchases.
Rance Computer Pvt. Ltd.
Developers of retail software and restaurant software
131, C R Avenue, Kolkata (Calcutta) 700073, INDIA Phone: +91-(33)-4066-4277 www.rancelab.com

2. Provide customer satisfaction
Point of sale software not only reduces billing time, it also stores customer's information. In­
teracting / greeting a customer with personalized information on person’s lifestyle, work or
residence location makes a customer feel special. Such customers tend to visit the store again
and again to enjoy that personalized approach of sales staff. Also, there is a high chance such
satisfied customers recommend the store to their friends and family. A bigger customer base
translates into higher sales.
Maintaining correct inventory
POS software automatically maintains an updated record of which products are coming in and
which products are going out. This helps in assessing the demand for each product and mak­
ing correct stock compilations. There are lesser chances of running out of a product which has
a very high demand. At the same time reducing or eliminating the burden of dead inventory of
those products with low or zero demand improves the fund utilization.
Maintaining schemes and promotions
Most businesses offer different types of schemes and promotions from time to time. POS soft­
ware helps to track the current schemes and promotions. Further, data collected over a period
of time by the software helps in determining which schemes and promotions were most profit­
able and in which time phase. Such an analysis helps in planning the schemes and promotions
to boost up sales.
POS software definitely helps in increasing sales and as a result has direct influence on in­
creased profitability. So, next time you feel any doubt about using the POS software, think
about the goal of your business – i.e. making profits. And you will definitely find the advant­
ages of using a POS software to further that goal. And here is the POS software that is highly
recommended for your store.
Rance Computer Pvt. Ltd.
Developers of retail software and restaurant software
131, C R Avenue, Kolkata (Calcutta) 700073, INDIA Phone: +91-(33)-4066-4277 www.rancelab.com