my account roadmap

2. Vision
Be the one-stop-shop for all your
online business needs

3. SOHOs
SMBs
Create

4. SOHOs
SMBs
Create
Create Your Website
The most advanced HTML5
website builder
Express yourself with ‘000 of
genuine templates
Third-Party-Applications to
complement your site
Proprietary eCommerce
solution
Advanced Features for Power
Users, like Dynamic Content

5. SOHOs
SMBs
Create
Improve
Improve Your Online
Presence & Get More Traffic
to Your Site
Make your site look great also
on mobile via Wix Mobile
Editor
Get Smart Notifications
Site Completeness tracker
Analytics
Original content (e.g. Wix Blog,
News, Success Stories)
Wix SEO Wizard
Back Office Applications for
Marketing Campaigns, Local
Databases
* White Font = Part of the My Account Experience

6. SOHOs
SMBs
Create
Improve
Manage
Manage Your Business in
One Place. From Anywhere.
Centralized CMS
Permissions to your colleagues
Back Office Applications for
CRM, Email Marketing,
Finances and more
Contacts Application
Billing
Manage your entire business
on the go w/ Wix Mobile
Application
* White Font = Part of the My Account Experience

7. Roadmap
* note: ETPA 1.0 will not include ETPAs which need access to contacts
ETPAs 1.0*
Contacts (+ETPA 2.0)
My Account 2.0
Where we
are today
Content
Mobile
Pros / Permis.
Premium Int.
Focus of
this deck
Social
** Order is still TBD
Light CRM

8. My Account 2.0

10. Account Level Navigation

11. Notifications

12. Account Level
Promotions

14. Key Actions

15. Site Level
Navigation

16. Quick
Actions

17. Site
Completeness

18. Site Level
Promotions

19. Business Apps
Recommendations

20. Feed

21. ETPA + Hybrid
TPAs Dashboard
Presence

22. Fixed & Controlled
by Wix
Not Fixed:
• Can be
rearranged by
users
• Content is
dynamic via
TPAs/Wix
Apps

23. My Account 2.0 - Flow

24. Appendix – Feed

25. What is a notification?
User Target
Action
Source
Channel
Notification
Others potential considertations: Incentive, Next Notification, Target Date of Completion, Actual Completion
Wix, TPAs,
Contacts
e.g. Email,
Editor, My
Account, SMS,
Mobile App
Alert
e.g. Upgrade,
Add App,
Update Credit
Card, Watch a
video
e.g. TPA, Billing,
Contacts, SEO
Wizard, CMS, CRM,
Video

26. Notification Sources
Objectives
• Increasing Site Completeness & Improving Site Quality
• Improving Web Presence
• Optimizing User Life-Time Value (Promotions/Upsell)
• Reducing Passive Churn (Payment Alerts)
• Alerting users on potentially negative business implications
• Educating our users & Creating a more engaging experience
• Extending original value beyond basic functionality
• Creating a more engaging experience
• Alerting users on non-optimized business implications
• Upselling opportunities
• Better understand the value proposition
Wix
TPAs
Contacts
• Optimizing customer management
• Streamlining business operations
• On-going communication

27. Notification Types
Rational
Assisting you to complete your site, and guiding you throughout
your life-cycle to improve your online presence, grow your
audience and monetize better
Flagging important information to the user
Advice
Alert
Informative
This is more of an FYI, which is not an alert or advice; it
can be sometimes the outcome of a complete action that
was done after an alert/advice
Messages
Messages that the user receives from his users (e.g. via
Contact Form)

28. Notification Mapping over User Life Time
Time
User Reg Publish Premium Improve
Presence
Grow
Traffic
Wix
Contacts
Apps

29. Day 1 - Illustration

30. Day 3 - Illustration

31. Day 24 - Illustration

32. Day 135 - Illustration

33. Contacts TPAs/ETPAs
Wix
Auto Ad-Hoc
UoU activities on the
user site
e.g. Marketing
Initiatives,
Important
Announcements
e.g. Based on
user activities,
billing events
Our User
Queue of potential
notifications (CMS?)
& triggering rules
Email Marketing
Integration?,
Filtering System
Contacts &
Activities Project
+ Display Rules
Notification from
TPAs/ETPAs
New API ?
* Need to add a
notification center so TPAs
won’t flood our users

34. Notification types: Advice
- Advice – Assisting you to complete your site, and guiding you throughout your life-
cycle to improve your online presence, grow your audience and monetize better
- Examples:
- [Site Completion] You should Publish/Connect Domain/Upgrade because of …
- [Site Completion] You should customize the text on your homepage in order to …
- [Promotion] 20% discount on unlimited package, upgrade in the next 24hr you get …
- [Promotion] You should add Google Mail to…
- [Web Presence] We have a new SEO feature to improve your site’s traffic …
- [Web Presence] Today is Valentine’s Day, it’s a great opportunity to offer …
- [Site Completion/Web Presence] You should add TPA X because of …

35. Notification types: Alerts
- Alerts – Flagging important information to the user
- Examples:
- [TPAs] You already used all your monthly FB campaign budget, to add more …
- [Site Completion] You published your site, but didn’t change the text in …
- [Contacts] You have 5 contacts who added…but didn’t complete their purchase…
- [Payments] We tried to connect your domain, but it didn’t work …
- [Payments] You need to update your domain information …
- [Payments] Your domain is about to expire …
- [Payments] We weren’t able to charge your credit card …

36. Notification types: Informative
- Informative – This is more of an FYI, which is not an alert or advice; it can be
sometimes the outcome of a complete action that was done after an alert/advice
- Examples:
- [Payments] Your domain is now connected
- [Payments] Your domain was renewed successfully
- [Site Completion] Your site was published! (for the first time)
- [Site Completion] You updated all the text on your site. Congrats!
- [TPAs] You received 25 new likes since yesterday …
- [Contacts] In the past week, 23 new contacts were added …
- [Web Presence] Your SEO score improved by 250% in the past two months!

37. Appendix – Site Completeness

38. Site Completeness
- The first version should focus on the most important and basic features of site
completeness that could be automatically tracked today (or relatively easily)
- For instance, we would like to get to a point where we know if a user changed each and
everyone of the default text and images on his site; however, we understand that it’s not
available today, so it will NOT be part of v1
- Although we will launch this experience first on my account, it will be even
more relevant/important on the editor side (similar to “site history”); for this
end, the design will take this vision in mind
- After considering the limitations above, taking inputs from several folks, and
checking competition, these are the suggested site completeness “steps” for V1:
- Select a template (= First Save)
- Activate Contact Form (= Need to know if the user has a contact form app, and whether it was “activated”)
- Activate Social Bar (= Need to know if the user has a social bar app, and whether it was “activated”)
- Publish (= First Publish)
- Connect Domain (= Domain was connected successfully)
- Add Mailbox (= Google Mailbox was added)
- Add Online Store (= Need to know if the user has an ecommerce App)
- Add Blog (= Need to know if the user has a blog App)
- Improve SEO (= Need to know if the user clicked or actually used the SEO Wizard at least once)