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@marketingtwins
@marketingtwins
A FEW THINGS I HOPE YOU WILL LEARN TODAY:
•	 Understand a long-term strategic vision for using Facebook
•	 6 common mistakes schools make when using social media
•	 Discover 5 creative ways to increase the number of LIKES
@marketingtwins
WHAT IS THE BEST
LONG-TERM STRATEGIC VISION
FOR USING FACEBOOK
@marketingtwins
WHO THEY THINK YOU ARE
@marketingtwins
TELL YOUR STORY!
@marketingtwins
THE SINS OF SOCIAL MEDIA:
@marketingtwins
THE SINS OF SOCIAL MEDIA:
•	100% SELF-PROMOTION
@marketingtwins
THE SINS OF SOCIAL MEDIA:
•	100% SELF-PROMOTION
•	SELL, SELL, SELL
@marketingtwins
THE SINS OF SOCIAL MEDIA:
•	100% SELF-PROMOTION
•	SELL, SELL, SELL
•	SEPARATION ANXIETY
@marketingtwins
THE SINS OF SOCIAL MEDIA:
•	100% SELF-PROMOTION
•	SELL, SELL, SELL
•	SEPARATION ANXIETY
•	INCONSISTENT
@marketingtwins
THE SINS OF SOCIAL MEDIA:
•	100% SELF-PROMOTION
•	SELL, SELL, SELL
•	SEPARATION ANXIETY
•	INCONSISTENT
•	NO VISUAL STRATEGY
@marketingtwins
THE SINS OF SOCIAL MEDIA:
•	100% SELF-PROMOTION
•	SELL, SELL, SELL
•	SEPARATION ANXIETY
•	INCONSISTENT
•	NO VISUAL STRATEGY
•	BORING STUFF
@marketingtwins
TELL YOUR STORY!
@marketingtwins
WHAT TO POST ON FACEBOOK?
@marketingtwins
WHAT TO POST ON FACEBOOK?  
READ:
“What Should I Post on Social Media?”
@marketingtwins
WHAT TO POST ON FACEBOOK?  
READ:
“What Should I Post on Social Media?”
www.marketingtwins.com/whattopost
@marketingtwins
SO YOU WANT
MORE LIKES
ON FACEBOOK?
@marketingtwins
SO YOU WANT
MORE LIKES
ON FACEBOOK?
HERE
ARE
WAYS
5
@marketingtwins
SHORTER URL - MAKE IT EASY
1
@marketingtwins
SHORTER URL - MAKE IT EASY
1
YOUR USER NAME DEFAULTS TO SOMETHING LIKE THIS . . . .
@marketingtwins
SHORTER URL - MAKE IT EASY
1
WWW.FACEBOOK.COM/PAGES/PEACE-HOUSE-MINISTRIES-SERVING-STREET-KIDS-IN-KIGALI-RWANDA/160380250671199
YOUR USER NAME DEFAULTS TO SOMETHING LIKE THIS . . . .
@marketingtwins
SHORTER URL - MAKE IT EASY
1
WWW.FACEBOOK.COM/PAGES/PEACE-HOUSE-MINISTRIES-SERVING-STREET-KIDS-IN-KIGALI-RWANDA/160380250671199
YOUR USER NAME DEFAULTS TO SOMETHING LIKE THIS . . . .
ISN’T THIS EASIER TO REMEMBER?
@marketingtwins
SHORTER URL - MAKE IT EASY
1
WWW.FACEBOOK.COM/PAGES/PEACE-HOUSE-MINISTRIES-SERVING-STREET-KIDS-IN-KIGALI-RWANDA/160380250671199
YOUR USER NAME DEFAULTS TO SOMETHING LIKE THIS . . . .
ISN’T THIS EASIER TO REMEMBER?  
WWW.FACEBOOK.COM/PEACEHOUSERWANDA
@marketingtwins
SHORTER URL - MAKE IT EASY
1
WWW.FACEBOOK.COM/PAGES/PEACE-HOUSE-MINISTRIES-SERVING-STREET-KIDS-IN-KIGALI-RWANDA/160380250671199
YOUR USER NAME DEFAULTS TO SOMETHING LIKE THIS . . . .
ISN’T THIS EASIER TO REMEMBER?  
WWW.FACEBOOK.COM/PEACEHOUSERWANDA
@marketingtwins
SHORTER URL - MAKE IT EASY
1
@marketingtwins
SHORTER URL - MAKE IT EASY
1
x
@marketingtwins
SHORTER URL - MAKE IT EASY
1
@marketingtwins
SHORTER URL - MAKE IT EASY
1
@marketingtwins
SHORTER URL - MAKE IT EASY
1
@marketingtwins
SHORTER URL - MAKE IT EASY
1
@marketingtwins
MAKE IT EVEN EASIER TO REMEMBER!
HTTPS://WWW.FACEBOOK.COM/PEACEHOUSERWANDA
SHORTER URL - MAKE IT EASY
1
@marketingtwins
MAKE IT EVEN EASIER TO REMEMBER!
HTTPS://WWW.FACEBOOK.COM/PEACEHOUSERWANDA
WWW.FACEBOOK.COM/PEACEHOUSERWANDA
SHORTER URL - MAKE IT EASY
1
@marketingtwins
MAKE IT EVEN EASIER TO REMEMBER!
HTTPS://WWW.FACEBOOK.COM/PEACEHOUSERWANDA
WWW.FACEBOOK.COM/PEACEHOUSERWANDA
FACEBOOK.COM/PEACEHOUSERWANDA
SHORTER URL - MAKE IT EASY
1
@marketingtwins
MAKE IT EVEN EASIER TO REMEMBER!
HTTPS://WWW.FACEBOOK.COM/PEACEHOUSERWANDA
WWW.FACEBOOK.COM/PEACEHOUSERWANDA
FACEBOOK.COM/PEACEHOUSERWANDA
FB.COM/PEACEHOUSERWANDA
SHORTER URL - MAKE IT EASY
1
@marketingtwins
DRIVE THEM VIA EXTERNAL LINKS
2
@marketingtwins
DRIVE THEM VIA EXTERNAL LINKS
2
ON WEBSITE
@marketingtwins
DRIVE THEM VIA EXTERNAL LINKS
2
ON WEBSITE
@marketingtwins
DRIVE THEM VIA EXTERNAL LINKS
2
ON WEBSITE
FB PLUGIN
@marketingtwins
DRIVE THEM VIA EXTERNAL LINKS
2
ON WEBSITE
FB PLUGIN
E - NEWS
@marketingtwins
DRIVE THEM VIA EXTERNAL LINKS
2
TWITTER
ON WEBSITE
FB PLUGIN
E - NEWS
@marketingtwins
CONTESTS & GIVEAWAYS
3
@marketingtwins
CONTESTS & GIVEAWAYS
3
@marketingtwins
CONTESTS & GIVEAWAYS
3
THIRD-PARTY
APPS:
@marketingtwins
CONTESTS & GIVEAWAYS
3
THIRD-PARTY
APPS:
RAFFLECOPTER
WILDFIRE
WOOBOX
SHORTSTACK
OFFERPOP
@marketingtwins
REAL QUICK LINKS:
LOCATION, CHECK-IN & TAGGING4
@marketingtwins
REAL QUICK LINKS:
LOCATION, CHECK-IN & TAGGING4
@marketingtwins
REAL QUICK LINKS:
LOCATION, CHECK-IN & TAGGING4
@marketingtwins
EDUCATE & BUILD TRUST
5
@marketingtwins
Classic
bad marketing!
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WHAT’S GOING ON IN MARKETING?
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WHAT’S GOING ON IN MARKETING?
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WHAT’S GOING ON IN MARKETING?
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WHAT’S GOING ON IN MARKETING?
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