Social Media Strategy - Part 2

2. Bandwidth Space•
Everyone’s Doing It•
Social Sharing•
SEOValue•
Capture Experience/ShowcaseValue•
Demonstrate Expertise•
WHYVIDEO/PHOTO SHARING?

4. EVENTS•
INTERVIEWS•
PROMOTIONAL•
UNIQUENESS•
WHATVIDEOSTO
SHARE?

5. THE MOST
OVERLOOKED
UNDERUSED
MISUNDERSTOOD
FEATURE OF
VIDEO/PHOTO SHARING?

11. CONTENT IS
KING!

12. Social Sharing•
SEOValue•
Demonstrate Expertise•
BEYONDVIDEO/PHOTO,
THERE IS AWORLD OF USER-GENERATED CONTENTTO BE PUBLISHED!
3 REASONSTO ACT LIKE A PUBLISHER!

13. PRESENTATIONS• : Scribd, Slideshare
PRESS RELEASES• : PRLog.com, Pitch Engine, etc...
2 EASY & FREEWAYSTO PUBLISHYOUR CONTENT

15. SHOWCASE EXPERTISE•
SYNCWITH LINKEDIN•
SHARING IT•
FEATURES OF SLIDESHARETHAT I LIKE:

16. SYNCTO:

17. PRESENTATIONS• : Scribd, Slideshare
PRESS RELEASES• : PRLog.com, Pitch Engine, PRWeb, etc...
2 EASY & FREEWAYSTO PUBLISHYOUR CONTENT

18. PRESS RELEASES
(They are not what you think they are)
FEED GOOGLE . BE FOUND

19. MEDIA ATTENTION IS GREAT.
A big news splash can provide a big boost for a•
specific event
Influential as long as your audience is paying•
attention to it

20. CONSISTENT SEARCH ENGINE ATTENTION
is also great (and maybe easier to get).
Significant when your audience•
discovers it during their own search
(“organic influence”)
Your target market discovers you•
because they were searching on a need
they articulated and Google finds a
solution that mentions your name

21. Do you want to reach•
your buyers directly?
Do you want to drive•
traffic to your Web
site?
Do you want to achieve•
high rankings on the
search engines?
Do you want to attract•
buyers who are looking
for what you have to
offer?
Do you want to compete•
more effectively?

22. OLD: push news to the press to
get them to write about you
Now . . .
press releases
are really not
press releases
anymore!

23. NEW: PROVIDE HIGH-VALUE,
KEYWORD-RICH, RELEVANT CONTENT
THAT YOUR TARGET MARKET WILL FIND
WHEN THEY ARE SEARCHING ONLINE
Reach buyers
DIRECTLY!

25. Your primary audience is no
longer just a handful of
journalists.
Your audience is millions of
people with Internet connections
and access to search engines, RSS
readers and social bookmarking
services.

26. THE WEB IS A BOOK
OF PAGES . . .
HOW MANY TALK
ABOUT YOU?

27. Every feasible news item is
newsworthy because it creates a
page to feed the beast!
Every story SHOULD NET 3 angles

28. TIP:
make them
high-value
Keyword-rich
and relevant!
Instead of just
targeting
and begging
a handful of
journalists,
create online press releases that
appeal directly to your buyers.

29. Create links in releases
to drive potential
customers to specific
pages on your Web site.

30. does your release Always promote you
or does it provide relevant content to
your audience?
INCLUDE ACTION STEPS

31. ONLINE PRESS RELEASES DISTRIBUTED
to GOOGLE NEWS!
FEED GOOGLE . BE FOUND

32. a
a
a
a
a
a

33. SOCIAL BOOKMARKING
Technorati (blogs)•
Delicious•
StumbleUpon•
Digg•
Related to Social Publishing:
SHOWCASING OTHER PEOPLE’S CONTENT

35. SOCIAL NETWORKING:

36. TWITTER
Search/Research•
News/Networking•
3rd Party Management•

37. LINKEDIN
Networking•
Showcasing•
Ask/Answer•
Recommendations•
a
a
IMPORT
SLIDESHARE
IMPORT
WORDPRESS

38. 3WAYSTO ENGAGEWITH PERSONAL PROFILE•
GROUPS•
PAGES•

39. CUSTOMIZE!
OPTIMIZE!
http://www.facebook.com/pages/Temple-TX/Western-Hills-Church-of-Christ/67829916998
facebook.com/westernhillschurch

41. WHEN IT COMES
TO SOCIAL MEDIA . . .
WHAT DO I SAY?
H• UB
E• DUCATE
L• EAD/INSPIRE
P• ROMOTE
E• XPANDYOUR REACH
R• ELATE