The document discusses Google Marketing Platform and its various tools for advertisers. It covers mobile video ads, performance on YouTube, small business ads, getting products online, analytics and reporting, local campaigns, optimization of landing pages, and features of search ads like machine learning and smart bidding.
2. Google Marketing Platform (1/2)
• Mobile Video Ads
– True View for Reach
– True View for Actions - CTA
– Maximize Lift Bidding
• Performance on Youtube
– 1.9B users a month
– 1B hours watched a day
– 70% of ads drive instore sales
• Small Business Ads
– Smart Campaigns
• 1/2 of small business owners don't have a webpage
• Getting Your Products Online
– Automated Feeds
– Build Campaigns - Smart Shopping Campaigns
• On and Offline Goals
– eCommerce Integrations
• Analytics 360 - Search Ads 360 new - Display and Video 360
– Display 360 Ads Dashboard - Custom Creatives
• Instant Reporting
• Google Measurement Partners
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3. Google Marketing Platform (2/2)
• New Integration Center
• Local Campaigns
– Google MyBusiness
• Grow With Google
– Google My Business
• Measurement Tools
– Cross Device reporting and remarketing
• Optimize Landing Pages
– Mobile Landing Page Speed Scores
– AMP Accelerated Mobile Pages
• Search Ads
– Machine Learning
– Smart Bidding
– Responsive Search Ads
– 90 percent more text
– provide 15 headlines and Machine Learning creates ads
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4. Mobile Video Ads
• True View for Reach
• True View for Actions - CTA
• Maximize Lift Bidding
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