2. Agenda
Power of Interactive Technologies
Interactive Technologies Today
Advantages of Interactive Technologies
Why do YOU need it?
Overview of XXICO
Unlimited Possibilities
XXICO solutions for you!
3. Power of Touch
PHONES
The success of the iPhone has given rise to
a new generation of touch control while the
TOUCHmulti-touch in Windows 8 is
advent of
COMPUTERS AND
SURFACE
further accelerating the evolution of human
computer interfaces.
OTHER SURFACES
4. Power of Interactive
Technologies
Lets start with how touch can creates an impact…
5. Power of Interactive
Technologies
And here are some quick facts:
33% of shoppers watch in-store video.
10% of shoppers make a habit of watching retail video.
47% recall learning about specials or sales from video displays.
52% feel more stores should run video programming.
78% finds the screens helpful.
30% of retail viewers made an unplanned purchase as a
result of a video.
63% adults have said that Interactive screens catches their
attention - the highest level reported across all media including TV,
Internet, magazines, newspapers, radio, and mobile phone
advertising.
6. Touch Today
Interactive advertising gives consumers more
control by giving them a range of choices in
their experience with product information.
It produces a sense that the communication is
more personal than traditional media ads because
it creates or simulates a one-on-one interaction.
This fosters a longer brand interaction.
7. Touch Today
Research has proven that touch has an important impact on the
purchasing decisions and brand loyalty of consumers.
65% of consumers reported that "a digital brand experience has
changed their opinion of the brand," and 97% of the consumers
stated that it influenced purchase decisions.
In-store screen is recorded as being 7 times
more effective than conventional static point of
sale displays and posters.
In a new consumer survey by the Nielsen research firm,
4 out of 5 product brands experienced 33% increase in sales
through the use of interactive media.
8. How you can leverage
Interactive Technologies
Today’s consumers have grown up with razzle-dazzle
technology, so they expect it everywhere.
Also, we tend to form, retain and revisit memory when all five
senses are engaged.
It is safe to say, we can create a unique customer experience
with touch.
With interactive medium allowing customers to find more
detailed information about a product in which they may be
interested, touch screens are turning out to be the ideal
advertising and marketing medium.
9. How you can leverage
Interactive Technologies
Use touch to showcase aboutcollections
entertain
advertise your events, specials and sales
Let your customers know the latest happening inhi-tech
With innovative display and jukeboxes in the lounge and
interactive games and management, bring your
advertisment videos your store.
store and ensure maximum participation.
right in the center of in and around.
10. XXICO
At XXICO, we Understand , Innovate , Implement.
We develops built-for-touch applications that give consumers and businesses
rich interactive multimedia experiences. As a full service multi-media
company, we offers clients a one-stop source for interactive advertising.
FORMULATION DESIGN DEPLOYMENT
Concepts for the Campaign Interactive Space Supervising Installation
Choosing Hardware Interactive Product Integration and
Deployment Management
Campaign Design & Software Database
Storyboarding Maintenance for a given
Content Creation
3D Content Creation time period
3D Modelling & Animation
Interactivity Scripting
16. Unlimited Possibilities
Convert plain walls to
eye-catching digital
touch screens that
come to life when a
customer passes by.
Let the customers look
through all the ads
through the ages... and
create a sense of
nostalgia.
17. Unlimited Possibilities
Wow your customers when the pass by with motion
sensing screens displaying your latest and very best
offerings. An example…