2. 1. PERFORMANCE
It refers to a product's primary operating characteristics. This dimension of quality involves
measurable attributes; brands can usually be ranked objectively on individual aspects of
performance.
• Health smart
• Fresh
• Vibrant flavors
• Fresh ingredients
• Free from junk and bad calories
2. FEATURES
Features are additional characteristics that enhance the appeal of the product or service to the
user.
High Customizability
Make your sub by yourself according to your taste
“Your sub made the way you say”
Flavored bread
Variety of meat
Choice in veggies and salad
Choice in sauces
3. CONFORMANCE
Conformance is the precision with which the product or service meets the specified standards.
Striving in fast food industry while offering smart food choices
Deliver their ultimate product to customer as showed in advertisement (high
resemblance)
Ensure the standards of hygiene and food temperature and safety as claimed.
3. DEEP FREEZE FOOD AT -18°C IN F1
BRING IT AT ROOM TEMPERATURE
4. RELIABILITY
Hygiene food
Sauces (Delicio Dubai)
Availability Halal food not like “McDonald's Pakistan”
Chicken: K&N
Import beef meat & turkey from Jordan
Consistent flavors
Efficient supply chain
No shortage of ingredients
4. McDonald's meat scandal: Did Pakistanis consume rotten meat?
“Shanghai Husi Food Company” that had been banned in China over selling chicken
and beef beyond their expiry had also exported meat to McDonald’s Pakistan last
month.
These meat products include McNuggets and McCrispy Burger Patty in Pakistan from
Husi Foods Company Ltd China.
It is also not clear that either food was Halal or not
5. SERVICES
Highly cooperative staff
Ensure customer ease at every level from choosing bread to finalizing the order
Explain meat variety to customers. e.g., turkey bacon
ORGANIZATIONAL TREND (SUBWAY)
All the franchises of SUBWAY are operating on totally centralized organizational
structure
From controlling to training; decision making to planning; and even the whole
furniture and outlet design is finalized by the head office of SUBWAY
TRAININGS
Give training to the employees locally
In Pakistan, efficient workers are then send to Lahore for further developmental
training
5. 6. DURABILITY
As they offer edible items, their shelf life is not much. It even can not be microwaved.
7. AESTHETICS
Good environment
Oven-warmed fresh sandwich
Fresh vegetables to add a sense of freshness
Pleasant environment at restaurants
Soft background music
Import Furniture from America, wall paper also recommended by subway
international, even each and every thing in the restaurant is recommended by subway
international according to its standard
Renovate the restaurant after every 6 years
8. PERCEIVED QUALITY
It has fresh ingredients and offer healthy alternatives
Trust worthy in tastes
