1. www.facebook.com/myparichay
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2. MyParichay™
TRANSFORMING RECRUITING AND HIRING THROUGH
FACEBOOK
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3. GOAL
• EVALUATE, DEVELOP AND EXECUTE A FACEBOOK STRATEGY TO
IMPROVE SOURCING AND STARTS BY ATTRACTING HIGHER
NUMBER AND BETTER QUALITY CANDIDATES COMPLIMENTING
EXISTING CHANNELS
• LEVERAGE FACEBOOK’S AND MYPARICHAY’S TARGETED
EMPLOYER BRANDING AND PROFESSIONAL CONNECTIONS
CAPABILITIES TO REDUCE FRICTION FOR THE RECRUITER TO
CONNECT WITH ACTIVE AND PASSIVE CANDIDATES
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4. INTERNET WILL CONTINUE TO GROW
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5. POWER OF FACEBOOK
LinkedIn ( 10 Million) Facebook (40 million)
35-44 yrs
14-17 yrs
8%
0%
14-17 yrs
35-44 yrs 12%
22%
18-24 yrs
36%
25-34 yrs
31%
25-34 yrs
42%
18-24 yrs
49%
Age Facebook LinkedIn
14-17 yrs 4.8 mil 0.1 mil
18-24 yrs 20 mil 3.6mil  1 out of every 2 internet user in India is on Facebook
25-34 yrs 12 mil 4.2 mil  50% log-in every day
35-44 yrs 3.2 mil 2.2 mil  Spend 20 mins per day on Facebook
Total 10 mil
35 mil  They have 110 friends on an average
FACEBOOK HAS 25 MILLION MORE  Facebook is Free
PROFILES IN PRIME HIRING AGE THAN  Facebook is open
LINKEDIN 5

6. SOCIAL MEDIA IS CHANGING THE GAME..
Facebook has 10 X reach of
300 Job Boards
25 lac active users* on Naukri
IN LACS
300 lac active users on Facebook
* Number of new resumes and number of modified resumes in the last 60 days.
NUMBER OF PROFILES
200 NUMBER OF ACTIVE PROFILES
INTEL
AMD
BROADCOM
CYPRESS
100 TEXAS INSTRUMENT
FREESCALE
QUALCOMM
0
2007 2008 2009 2010 2011 2542
427
JOB BOARD FACEBOOK
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7. TALENT LANDSCAPE
JOB BOARD EMPLOYEE/CANDIDATE 2ND LEVEL NO CONNECTION
CANDIDATES REFERRAL CONNECTION
THIS LARGE
PASSIVE
ACTIVE JOB LARGEST SOURCE CANDIDATE SEGMENT. HAS
SEEKERS OF QUALITY REFERRAL AND BEEN HARD
OVER-MINED BY CANDIDATES. EMPLOYEES’ TARGET.
RECRUITERS. FRIENDS ARE Company
MYPARICHAY EMPLOYEE LARGE PASSIVE MYPARICHAY
JOBBOOK IS THE MYPARICHAY DIGITZES
LARGEST JOB BOARD IN YOUR EMPLOYEE
SEGMENT. HAS ALLOWS COST
INDIA ON FACEBOOK REFERRAL PROCESS BEEN LABORIOUS EFFECTIVE, FOCUSED
WITH MORE JOBS EMPOWERS AND TARGET MARKETING
THAN EMPLOYEES TO REACH
FRUSTRATING TO TO ATTRACT AND
NAUKRI, MONSTER OUT TO THEIR SOCIAL
UNIQUE TECHNOLOGY NETWORK VIA CONNECT AND CONNECT WITH 30
ALLOWS RECRUITERS INTRANET, FACEBOOK, SOURCE MILLION TALENT
TO CONNECT WITH 30 EMAIL AND SMS. RECRUITER BASED ON
MILLION PASSIVE PROVEN PLATFORM
CANDIDATES ON TO INCREASE HIRES BY
MYPARICHAY DEMOGRAPHICS,
FACEBOOK. 50% CHANGES THAT. EMPLOYER,
EDUCATION
SKILLS 7

8. RIGHT TECHNOLOGY MATTERS
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9. WHAT IS MYPARICHAY
• COMPANY PARICHAY™
 CREATES A CAREER MICROSITE ON FACEBOOK - POWERS YOUR FACEBOOK PAGE CAREER TAB.
 LAUNCHES YOUR PRESENCE ON TO FACEBOOK.
 ALLOWS YOU TO TARGET AND ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE ACTIVE ON MYPARICHAY
AND FACEBOOK.
• EMPLOYEE PARICHAY™
 AUTOMATES EMPLOYEE REFERRAL PROGRAM
 ALLOWS EMPLOYEES TO REFER THEIR FRIENDS AND RECEIVE UPDATES VIA INTRANET, FACEBOOK, EMAIL
SMA
 PROVEN TO INCREASE REFERRAL BY 50%
• RECRUITER PARICHAY™
 ALLOWS RECRUITERS TO BUILD THEIR CANDIDATE REFERRAL NETWORK IN A COST EFFECTIVE FASHION.
 ALLOWS YOU TO TAKE JOB BOARD LEADS AND TAP INTO THEIR NETWORK
 IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE.
 INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING.
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10. DESIGN PRINCIPLES OF MYPARICHAY
• PRIVACY - ABILITY FOR INDIVIDUALS TO COMMUNICATE,
SOCIAL HIRING REFER AND GET REFERRED IN PRIVATE SECURE FASHION.
APPLICATIONS
• PROFESSIONAL INFORMATION - FEATURE TO CAPTURE
(SHAS) ARE BUSINESS AND PROFESSIONAL INFORMATION TO HELP MATCH
BUSINESS PEOPLE AND JOBS.
APPLICATIONS • COMMUNITY FEEDBACK – ABILITY TO GET VALUABLE
OPTIMIZED INFORMATION ABOUT THE JOB, COMPANY AND CANDIDATE
FOR REFERRAL FROM A TRUSTED TALENT COMMUNITY.
AND SOCIAL • SIMPLE BUT POWERFUL RECRUITER BACKEND – DRIVES
NETWORK RECRUITER PRODUCTIVITY. RELEVANCE ALGORITHM TO FILTER
CANDIDATES BY RELEVANCE AND AVAILABILITY.
BASED
SOURCING
• NETWORK PORTABILITY - ENSURING CORPORATE IP AND
NETWORK IS PERSEVERED AND MIGRATED
AND HIRING.
• MUTUAL BENEFIT AND GOOD KARMA – YOU HELP PEOPLE
FIND JOBS AND GET CASH COMPENSATION. 10

11. TECHNOLOGY HIGHLIGHTS
1.Cloud (SaaS) Model – Hosted at Amazon
• Pre-configured recruiter and admin logins.
• Web based recruiter dashboard/mini ATS
• Employees can register through Facebook or the Web.
2.Secure and Private
• All communication on facebook, web and sms between employees and their
network are private.
• Secure logins for recruiters to manage jobs and referrals.
• Application and network security certified by third party for two large IT clients
3.Reporting, Tracking and Analytics
• Track Employee participation, extended network propagation
• Track referrals and closure at job level, branch level
• Track sources of leads – FB, SMS, Web, email
• Communicate, Track and manage referrals
• Secure logins for recruiters to manage jobs.
• Daily productivity reports
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12. MYPARICHAY’S SOCIAL POWER OF REFERRALS
RECRUITER
RECRUITERS INVITE CANDIDATES TO JOIN THEIR NETWORK
500 CANDIDATE CONNECTIONS WHO CAN SUGGEST REFFERALS
CANDIDATE
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13. EXTENDED CANDIDATE REFERRAL CONNECTIONS
1.5 LAC = 500 X 300 MYPARICHAY CONNECTIONS CAN SUGGEST REFFERALS
RECRUITER
CANDIDATE’S FRIENDS CANDIDATE
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14. RECRUITER NETWORK CANDIDATE REFERRAL CONNECTIONS
RECRUITERS CREATE AN INTRACOMPANY RECRUITER NETWORK
RECRUITER
RECRUITER
2 LAC PER RECRUITER
EACH RECRUITER BRINGS 500 MORE TO THE REFERRAL NETWORK
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15. RECRUITERS CONNECT WITH EMPLOYEES
EACH RECRUITER INVITES 1,000 EMPLOYEES
RECRUITER
RECRUITER
3 LAC EMPLOYEE PARICHAY
CANDIDATE’S FRIENDS CANDIDATE
100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000 15

16. MYPARICHAY’S REFFERAL NETWORK
5 LAC REFFERAL CONNECTIONS PER RECRUITER
RECRUITER
RECRUITER
3 LAC EMPLOYEE PARICHAY
CANDIDATE’S FRIENDS CANDIDATE
100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000 16

17. TALENT SOCIAL MARKETING SERVICES
• DAILY POST UPDATES TO DRIVE ENGAGEMENT
• REPUTATION MANAGEMENT AND MONITORING
• SPAM MANAGEMENT
• CANDIDATE COMMUNITY BUILDING
• CONTENT BUILDING
• FACEBOOK AD MANAGEMENT
• MYPARICHAY COMMUNITY BUILDING
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18. MYPARICHAY VS. TRADITIONAL JOB BOARD
MyParichay Naukri
POST JOBS Y– 30 MIL. FREE Y– 6 MIL.
CAPABILITY TO TARGET CANDIDATES BY GENDER, EXPERIENCE, EMPLOYER, TITLE, LOCATION Y ACTIVE/PASSIVE Y ACTIVE ONLY
RESUME SEARCH NOT YET (JULY ‘12) Y
CANDIDATE CAN DIRECTLY CHAT WITH RECRUITERS Y FREE N
JOB MICROSITE Y EXCLUSIVE Y CLUTTERED WITH
OTHER EMPLOYERS
CANDIDATES CAN SHARE OR REFER CANDIDATES FROM JOB SITE Y FREE N
ABILITY TO BUILD AND MANAGE TALENT COMMUNITY FOR EVERGREEN JOBS Y FREE N
ABILITY TO CONNECT & COMMUNICATE WITH TALENT COMMUNITY AND FRIENDS OF TALENT Y FREE NO
COMMUNITY
RECRUITERS CAN BUILD CANDIDATE REFERRAL NETWORK Y NO
RECRUITERS CAN BUILD INTRA-COMPANY RECRUITER NETWORK TO SHARE CANDIDATE POOL Y FREE NO
RECRUITERS CAN CONNECT WITH FRIENDS OF THEIR REFERRAL NETWORK Y FREE NO
SOFTWARE RECOMMENDS POSSIBLE CANDIDATES WHO CAN PROVIDE QUALITY REFERRALS Y
RECRUITERS CAN INVITE EMPLOYEES TO EXPAND THEIR REFFERAL NETWORK Y NO
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19. APPROACH
1. EVALUATE
2. IMPROVE AND INNOVATE
3. INTEGRATE WITH WORKFLOW
INFORM & PROCESS
PROCESS ,
SOURCE & ATTRACT ,ENGAGE &
ENGAGE &
HIRE
INSPIRE VERIFY
• Job Board • Career Site • Phone
• Career Site
• Consultants • Email
• Employees
• Ads/Job Fairs • Recruiters • ATS
• LinkedIn • Background
• Twitter Check
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