5. The Facts
• 1.08 billion of world’s mobile phones in user are SMARTPHONES
• By 2014, mobile Internet should take over desktop Internet usage
• One half of all local searches are performed on mobile devices
• 86% of mobile Internet users are using their devices while watching TV
• 29% of mobile users are open to scanning a mobile tag to get
coupons
• About 1/3 of our average sleeping time, we spend on socialising via
mobile device, particularly mobile Internet
• 91% of mobile Internet access is to socialise as compared to 79% on
desktops
10. Native Mobile Apps
• Built using platform native languages and tools like Objective-C for
iOS, Java for Android, and .NET for Windows Phone.
• Pros:
Richest interactions can be built
Full device capabilities available
Rich development and debigging tool-set
Can be published on app stores
Push notifications & platform library use
• Cons:
– Need to build for multiple platforms
– Typically more expensive to build
– Requires specialized developer
expertise for each platform
– Need to share revenue with app stores
12. • Entirely written using web technologies:
HTML, CSS and JavaScript
• Code is executed by the browser, not by the OS.
• Various launch mechanisms
Typing URL, clicking hyperlink, scanning QR Code or clicking home-screen shortcut
• Installation is optional
• Combines cross-platform HTML5 and device-specific features:
Touch-optimized look & feel
No address bar
Suggestion to pin to home screen
Offline availability
HTML 5 Mobile Apps
13. • Accessed over the Web, Mobile Web apps are built using Web
technologies including HTML5 and JavaScript.
• Pros:
Lowest barrier to first time use
Cost effective multi-device support
Same app for multiple platforms
No need to share subscription revenue with app stores
You control application updates
Faster time to market – no approval required by app stores
• Cons:
– Not as intuitive as Native apps
– Not able to use OS specific features
– Limited access to device hardware
– User interactions not native
– Lesser development tool-ste
HTML 5 Mobile Apps
15. • Built using a combination of HTML5 and JavaScript and packaged
with a framework like PhoneGap or Appcelerator Titanium or a
custom native shell.
• Pros:
Comparatively faster than native app retaining key native app features
Full device capabilities
Can be published on app stores
Push notifications & platform library use
• Cons:
– User interactions not native
– Need to build native wrappers for multiple platforms
– Subscription fees need to be shared with app stores
Hybrid Mobile Apps – Native + HTML 5
1. It allows for simplified transactions, data exchange, and wireless connections between two devices in proximity to each other.
2. As a short-range wireless connectivity technology, NFC offers safe, yet simple and intuitive communication between electronic devices. Users of NFC enabled devices can simply point or touch their devices to other NFC enabled elements in the environment to communicate with them, making application and data usage easy and convenient.
3. Especially the use in conjunction with mobile phones offers great opportunities.
1. It allows for simplified transactions, data exchange, and wireless connections between two devices in proximity to each other.
2. As a short-range wireless connectivity technology, NFC offers safe, yet simple and intuitive communication between electronic devices. Users of NFC enabled devices can simply point or touch their devices to other NFC enabled elements in the environment to communicate with them, making application and data usage easy and convenient.
3. Especially the use in conjunction with mobile phones offers great opportunities.
1. It allows for simplified transactions, data exchange, and wireless connections between two devices in proximity to each other.
2. As a short-range wireless connectivity technology, NFC offers safe, yet simple and intuitive communication between electronic devices. Users of NFC enabled devices can simply point or touch their devices to other NFC enabled elements in the environment to communicate with them, making application and data usage easy and convenient.
3. Especially the use in conjunction with mobile phones offers great opportunities.
1. It allows for simplified transactions, data exchange, and wireless connections between two devices in proximity to each other.
2. As a short-range wireless connectivity technology, NFC offers safe, yet simple and intuitive communication between electronic devices. Users of NFC enabled devices can simply point or touch their devices to other NFC enabled elements in the environment to communicate with them, making application and data usage easy and convenient.
3. Especially the use in conjunction with mobile phones offers great opportunities.
1. It allows for simplified transactions, data exchange, and wireless connections between two devices in proximity to each other.
2. As a short-range wireless connectivity technology, NFC offers safe, yet simple and intuitive communication between electronic devices. Users of NFC enabled devices can simply point or touch their devices to other NFC enabled elements in the environment to communicate with them, making application and data usage easy and convenient.
3. Especially the use in conjunction with mobile phones offers great opportunities.
1. It allows for simplified transactions, data exchange, and wireless connections between two devices in proximity to each other.
2. As a short-range wireless connectivity technology, NFC offers safe, yet simple and intuitive communication between electronic devices. Users of NFC enabled devices can simply point or touch their devices to other NFC enabled elements in the environment to communicate with them, making application and data usage easy and convenient.
3. Especially the use in conjunction with mobile phones offers great opportunities.
1. It allows for simplified transactions, data exchange, and wireless connections between two devices in proximity to each other.
2. As a short-range wireless connectivity technology, NFC offers safe, yet simple and intuitive communication between electronic devices. Users of NFC enabled devices can simply point or touch their devices to other NFC enabled elements in the environment to communicate with them, making application and data usage easy and convenient.
3. Especially the use in conjunction with mobile phones offers great opportunities.
1. It allows for simplified transactions, data exchange, and wireless connections between two devices in proximity to each other.
2. As a short-range wireless connectivity technology, NFC offers safe, yet simple and intuitive communication between electronic devices. Users of NFC enabled devices can simply point or touch their devices to other NFC enabled elements in the environment to communicate with them, making application and data usage easy and convenient.
3. Especially the use in conjunction with mobile phones offers great opportunities.
1. It allows for simplified transactions, data exchange, and wireless connections between two devices in proximity to each other.
2. As a short-range wireless connectivity technology, NFC offers safe, yet simple and intuitive communication between electronic devices. Users of NFC enabled devices can simply point or touch their devices to other NFC enabled elements in the environment to communicate with them, making application and data usage easy and convenient.
3. Especially the use in conjunction with mobile phones offers great opportunities.