Why Your Business Needs a Mobile Strategy Now

WHY YOUR BUSINESS NEEDS A MOBILE STRATEGY NOW

There are over 2 billion
smartphone users are in the
world today.
By the time you are through this
presentation,new smartphone users
will be joining this growing user base.
MOBILE HAS TAKEN OVER

Mobile is a modern necessity. It is a platform
that drives communications, decision making,
activity and engagement.
Businesses present in the above activities can
connect with customers in ways not possible
via other channels.
Modern Businesses understand that Mobile is a
pre-requisite to remain competitive and grow.
WHY IS MOBILE IMPORTANT?

82% of smartphone users turn to their devices
to help them make a product decision
MOBILE DRIVES DECISION MAKING

61% of smartphone users say they’re
more likely to buy mobile sites and apps
that customize information to their location
76% of people who search on their
smartphones for something nearby visit a
business within a day
MOBILE DRIVES CONVERSION

Google searches with "near me" have grown
2.4X year-over-year. So, showing up on
mobile counts
It's less important for a shopper to be
present in-store than for the store to be
present wherever and whenever a shopper
needs it.
MOBILE CONVERSION IS GROWING

92% of those who searched on their phone
made a related purchase.
Companies are recognizing the sense of
urgency that mobile imparts on the new
path to purchase.
In fact, 70% of companies have begun to
transform their businesses and
experiences.
MOBILE DRIVES REVENUE

1 in 3 smartphone users has purchased
from a company or brand other than the
one they intended to because of
information that the company provided
in the moment they needed it.
MOBILE DRIVES COMPETITION

70% of smartphone owners who bought
something in a store ﬁrst turned to their
devices for information relevant to that
purchase.
More than half of smartphone users have
discovered a new company or product when
conducting a search on their smartphones.
MOBILE CREATES NEW OPPORTUNITY

Google is splitting its search index into two
versions – a desktop version and a rapidly
updating Mobile version.
Businesses with full mobile experiences stand
a better chance to be visible than ever before
SEARCH ON MOBILE IS CHANGING

73% of consumers say that regularly getting
useful information from an advertiser is the
most important attribute when selecting a
brand
MOBILE CREATES RELATIONSHIPS

DOES YOUR BUSINESS HAVE A MOBILE STRATEGY?

Today’s connected customers have instant,
unlimited access to the world in their
pockets.
They move ﬂuidly back and forth through
awareness, interest, consideration and
purchase stages.
Being present at every stage is highly
essential.
MOBILE HAS CREATED A NEW FUNNEL

A mobile strategy positions your company to be
available to a customer or a potential customer at
anytime, anywhere
Your business can create new organizational
possibilities with Mobile
Mobile creates new channels of revenue
Mobile creates a direct channel of communication
with the customer
Mobile will allow your businesses to connect with
future decision makers and create unforgettable
impressions
WHAT’S POSSIBLE WITH A MOBILE
STRATEGY?

GETTING STARTED
ESSENTIAL PIECES OF A MOBILE
STRATEGY?
A Mobile optimized website
Search optimized content
A Mobile app

CONTENTS
PART 1: A MOBILE OPTIMIZED WEBSITE
1. Why your business needs a Mobile Optimized Website
2. How to build a Mobile Optimized Website
PART 2: SHOWING UP ON SEARCH
1. Search Engine Optimization (Show up on Search Results)
2. Provide content that matters
3. Reviews, ratings and location based information
PART 3: MOBILE APP FOR YOUR BUSINESS
1. Why your business needs a Mobile App
2. What can you do with a Mobile App
3. Building Customer Loyalty

PART 1 : A MOBILE OPTIMIZED WEBSITE

According to a Google Study from 2012
74% of visitors were more likely to
return to mobile friendly websites
61% were likely to leave if a site wasn’t
mobile friendly, and
67% were more likely to buy at a
mobile friendly website

Mobile Users have different objectives than
Desktop users.
They want information in quick, easily
digestible bites. Thus, it is highly essential to
design an experience or a path that helps
mobile users travel to their goals of inquiry
or purchase.
In short, a Mobile website should offer an
experience for users who need information
rapidly to make a decision.

Smartphone users account for the lowest
dollar amount per transaction. These users
are conditioned to make small, frequent
purchases. If you are attempting to sell
something below $10, mobile users are an
ideal audience for your offer.
Tablet users, on the other hand, have the
highest average transaction value of any
device, including desktops.
MOBILE USERS BUY MORE

A site is mobile friendly when it
Presents content well on a phone
Does not need pinching / zooming
Is easily readable on small screens
Is easy to navigate with a ﬁnger
Is helpful to someone using a phone
Is understood properly by Google

A site is mobile optimized when it’s text is
easily readable and links are easily clickable.
On a mobile website, a viewer would not
need to “pinch in” or magnify the site in order
to use it.
A mobile website should have an experience
that is as unique and relevant as the
desktop experience.
BUILDING MOBILE OPTIMIZED WEBSITE

Earlier, a mobile site would be a separate website from the ‘main’ desktop site, serving up different content with
a view to target users with a different set of needs and slower devices.
Today’s device performance and internet speeds have grown 10 fold. Users expect the same performance and
experience as on a desktop website.
A responsive website is a website that changes according to the device used and needs to be built into the
website when coding it.
MOBILE SITE VS RESPONSIVE SITE

There are 100s of high quality responsive
website templates available on different
website creation platforms to get started
immediately.
RESPONSIVE SITE
Some of the most popular are
Wordpress
Weebly
Wix
Yola
And more
1.
2.
3.
4.

RESPONSIVE SITE - BUILD YOUR OWN
To build your own website, you will need the
following (and also the manpower to get the
following):
Wireframe or Template (Blueprint)
Code (HTML, CSS and others)
Frontend (Website experience)
Backend (Data Processing and Storage)
Here’s a free guide by TeamTreeHouse to
responsive web design.
1.
2.
3.
4.

A perfectly capable mobile website requires
collaboration between marketing, designers,
developers and business leaders.
A mobile website should convey the
business message while also making it easy
to customize the user’s journey.
RESPONSIVE SITE - BUILD YOUR OWN
Hire our expert mobile team
to build your website.

Most search engines are working towards a
better mobile experience by separating
desktop search results from mobile search
results.
Users searching on Mobile will start to see
results that are highly relevant to their
current need, location, time and other
parameters
1. Search Engine optimization
SHOW UP ON SEARCH RESULTS

For developers: Remember to optimize all
local elements on your website for local
search
Include your name, address, phone
number, city, state in your site’s metadata.
OPTIMIZE FOR LOCAL SEARCH

AMP stands for Accelerated Mobile Pages,
a Google-backed project designed as an
open standard for any publisher to have
pages load quickly on mobile devices.
Pages making use of AMP coding appear
within special places in the search results
and/or with a special “AMP” designation.
Learn more
USE AMP ( ACCELERATED MOBILE PAGES )

The plugin may not be available on your
user’s phone, which means they’ll miss out
on all the fun. If you want to create special
effects, use HTML5 instead.
DON’T USE FLASH
No Flash
inside!

People turn to their smartphones During moments when they require information or perform an
action
Google classiﬁes these moments into 4 categories
I want to Know
I want to Go
I want to Do
I want to Buy
1.
2.
3.
4.

Businesses that target user intent in these moments go on to build fantastic
customer relationships

Competitive Mobile presence can result in long lasting customer loyalty Customer loyalty
generates social sharing, referrals and more revenue

In a mobile world, marketers now have tremendous reach, but there is a far bigger penalty
for boring.
We have to match the right content to the right moments and earn consumers’ attention.

THE I WANT TO KNOW MOMENTS
Someone is exploring or researching, but not yet in purchase mode. They want useful information and
maybe even inspiration, not the hard sell.
66% of smartphone users turn to their smartphones to learn more about something they saw in a TV
commercial.
69% of smartphone users are more likely to buy from companies whose mobile sites or apps help
them easily ﬁnd answers to their questions

THE I WANT TO GO MOMENTS
People are looking for a local business or are considering buying a product at a local store. Being
there means getting your physical business in their consideration set in that moment.
“Near me” searches have grown 2X in the past year. A website shows up in the search results resulting
in 2X more possibilities.

THE I WANT TO DO MOMENTS
These may come before or after the purchase. Either way, these are “how to” moments when people
want help with getting things done or trying something new. Being there with the right content is key.
We seek instruction for just about everything. Searches related to “how to” on YouTube are growing
70% year-over-year.

THE I WANT TO BUY MOMENTS
These are huge, of course. Someone is ready to make a purchase and may need help deciding what
or how to buy. You can’t assume they’ll seek you out; you have to be there with the right information to
seal the deal.
Mobile assists in purchases across channels. 82% of smartphone users consult their phone while in a
store

Presenting content designed for all stages
of a customers buying cycle goes a long
way in building brand awareness,
consideration, interest and purchasing
decisions on mobile.
THINK LIKE A MOBILE USER

Reviews are an integral part of Local SEO.
They are also vital in enabling people to
visit your website.
Add new reviews to this page or create a
system with simple instructions for your
customers to leave a review.
PRO TIP: For Google reviews, include this string at the end
of your Google Plus Local link: ?hl=en&review=1
Now, when customers click the link, the review window will
automatically pop up when they land on your Google
Plus Local page (so they don’t have to ﬁnd the link!).
CREATE A REVIEW PAGE

Search engines expect local businesses to
have their NAP information (Name, Address
Phone Number) on directory websites such
as Yelp, yellow pages websites, social
media sites and more.
Ensure your citation information is available
on important websites or it can really hurt
your business ranking on search engine
results.
LIST ON DIRECTORIES

Get registered with Google My
Business
Ensure consistency of your business
information on all platforms – Name,
Address and Phone Number

PART 3 : MOBILE APP FOR YOUR BUSINESS

Tap into new revenue possibilities with an
app for your Business
Revenues from Smartphone apps alone are
to reach $ 100+ Billion by 2020
BUILD YOUR APP

An effective mobile strategy involves more
than just a mobile-optimized website.
It is a combination of mobile experience
and being available anytime.
APPS MAKE BUSINESSES SMART

Many businesses you interact with have
their own mobile apps the corner coffee
store or the beauty spa.
APPS ARE IMPORTANT

Create a direct marketing channel with
Apps. Build loyalty with coupons, sale
notiﬁcations, referral programmes and so
much more.
APPS ARE THE NEW GROWTH
CHANNEL

APPS BRING REVENUE
Apps create a new business segment.
Intelligent use of Apps transform
companies overnight.

APPS ARE FOR ALL
AGES
Usage of apps on Mobile devices are
growing signiﬁcantly across all age
groups.
Businesses can now reach their
customers from any industry segment.
Businesses can now also acquire new
customers of all ages.

Games and entertainment, which, according to one study, account for 42% of time spent on
smartphones.
Social networks (especially Facebook), which account for another 31% of smartphone time.
Utilities, including maps, clocks, calendars, cameras, and e-mail.
Discovery, including apps for Yelp, TripAdvisor.
Brand apps such as Nike and Red Bull to engage with users in different ways.
SMARTPHONE APPS FALL INTO
FIVE CATEGORIES

DO MORE WITH APPS
Add convenience
Offer unique value
Offer incentives
Entertain

1.ADD CONVENIECE
Most airlines have mobile apps that
allow customers to check in and to
monitor their ﬂights’ status.
Most banks have mobile apps that let
people track their bank balances and
pay bills.
ESPN’s app lets sports fans check scores.
Caterpillar Inc. provides an app to help
miners automate process

2.OFFER UNIQUE VALUE
Home Plus, the chain plastered the walls of
subway stations with life-size, high-
resolution photos of products on store
shelves, complete with QR codes that can be
scanned with a smartphone.
This allows consumers to shop and arrange
for delivery while waiting for their trains.
Within three months of the system’s rollout,
the number of registered users of Home Plus
had increased by 76%, and revenues had
increased by 130%.

3.OFFER INCENTIVES
Coca-Cola did so with a recent promotion in
Brazil. The company began installing special
devices in venues such as beachfront kiosks
— with the phrase “Refil de Felicidade” (“Refill
Happiness”).
After downloading a mobile app, consumers
can hold their phones up to one of these
machines, which will “dispense” 20
megabytes of free data credits while an
image of a Coke bottle being filled up
appears on the screen.

4.ENTERTAIN
Recall that smartphone users spend more than
40% of their app time playing games.
Red Bull is one company that has capitalized
on the opportunity. Instead of creating an app
focused on its brand, it devised several mobile
gaming apps, including Red Bull Kart Fighter,
Red Bull X-Fighters, and Red Bull Air Force.
In all, the games have been downloaded about
two million times to date, and whenever a
customer hits “Play,” he’s engaging with Red Bull.

RECAP
Mobile users, mobile revenue and mobile possibilities are growing
82% of smartphone users turn to their devices to help them make a product decision. Showing up on
search is a new revenue opportunity!
Create your unique presence with Apps to add convenience, offer unique value, offer incentives or entertain
users.
Customers value apps for their utility functionality. Build valuable relationships, generate referrals and open
up possibilities.
With mobile, be available for your customers. Always. Anywhere.

LETS WORK TOGETHER AND DESIGN
YOUR MOBILE SUCCESS
Contact Us:
Satish Penmetsa (CEO)
+1.408.608.9871
spenmetsa@rapidBizApps.com
www.rapibizapps.com
#getstuﬀDone

Why Your Business Needs a Mobile Strategy Now

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