A small presentation of how your experience on Instagram can improve your relationship with your audience. Simple communication tips and use of Instagram features can skyrocket your interaction with your followers, benefiting both parties. Emphasis is given on two new Instagram features, Instagram Later and Linkin.bio.

1. INSTAGRAM
Ways to improve relationship building

2. IMPROVE RELATIONSHIP BUILDING
● Interact
● Use Instagram Reels
● Use Instagram Later

3. INTERACT
● Comment uniquely
● DM (Direct Messaging)
● Interact on follower’s profile
● Browse content of ideal follower
● Use tags, hashtags, location tags
● Find your most popular comment, photo, analyse and repeat

4. INSTAGRAM REELS
Reel, a 10-30 second video
The more engaging the reel, the more chances Instagram will show on front page.
● Unique
● Funny ➡️ customer trust
● Be yourself

5. INSTAGRAM LATER
Managing post program, brings customers - enterprises closer
80% follow at least one brand
65% of top brands on Instagram feature products
30% shops through Instagram

6. INSTAGRAM MARKETING
● Optimize profile
● Find followers (go out there!)
● Setting Shopping
● Use Linkin.bio

7. OPTIMIZE PROFILE
⋅ post (brand phrases, words, bio captions)
⋅ clickable everything (links, videos, hashtags, stories, images)
⋅ bookmark
⋅ analytics

8. FIND FOLLOWERS
● Be interesting
● Build relationships
● Optimise post timeline
● Use app frequently, embrace latest features
● Follow followers, INTERACT!
● Create stories (stories stickers)
● Use keywords, hashtags
● Be helpful
● Analytics

9. SET SHOPPING
● Connect Shopify to Instagram
● Manage product catalogue
● Describe product (tags)
● Use Checkout (not available in Europe yet)

10. USE LINKIN.BIO
Linkin.bio, a mini website on your profile
Connect Linkin.bio with Instagram using Later
● Increase of traffic
● Track sales, profile updates
● Story of business
● Connects social media

11. CONCLUDING
● Be yourself
● Use Instagram Later
● Use Linkin.bio