How can a business adapt in the Covid Era? 500 market experts give us their insights about problems arising and ways to overcome the difficulties in this new arising world.

1. MARKETING ADAPTATION IN COVID ERA
Marketing leaders insights on brave new world
HubSpot - Canva collaboration

2. PANDEMIC CHANGES EVERYTHING
● Understand new environment
● Adapt
● Create new communication, collaboration, strategies
● Satisfy new needs

3. WHAT HAVE WE SEEN?
47% website increase
44% design need increase
67% of productivity impacted
90% increase of chat
45% increase of sales
Paramount need to move forward
♦️ Investment in Growth Marketing, Content, Design ♦️

4. GROWTH MARKETING INSIGHTS
● Admit traditional ways of marketing are now obsolete (billboards,
outdoor ads, in person events)
● Embrace new tools imperative (email, Facebook, Instagram, Company
Blog)
● Content marketing investments combining design and distribution

5. HOW MARKETING - DESIGN INCREASE GROWTH
EXAMPLE
● Build a blog presence (Investment) ➝ consistent communication with
audience
● Site Design ➝ educates audience through visual signalling (charts,
imagery)
● Distribution ➝ through social media

6. EVERYTHING IS NOT PEACHY - PROBLEMS ARISING
Adapting to new working environment:
400% increase of remote work since 2010
99% of remote workers prefer home from work at business
43% increase of workload
80% of business unable to motivate staff
72% schedule planning difficult
71% business difficult to give feedback to team

7. FEEDBACK IS THERAPEUTIC
● Correlation between productivity and feedback
● Employees feel wanted by company:
♦️ 48% more engaged with work
♦️ 89% more likely to stay with company

8. REMOTE PRODUCTIVITY PRACTICES
● Be clear of goals
● Set customer relationship management
Sales team up-to-date with customer interaction, prospect
● Use same tools
● Feedback important

9. CHALLENGES
63% decrease of productivity and speed response
47% need for constant website change/update
19% wrong team resources
17% team burnout
11% negative conforment of change of business strategy

10. INVESTING IN NEW TECHNOLOGIES
● Web Content Marketing System (CMS)
CRM (Customer Relationship Management)
Design Tools
45% view increase with images, videos
● Audit tool (personalised content)

11. UPDATING WEBSITE
47% need for website update (ecommerce, blogs, service pages)
● Need for design creation
● Visual content
● Use of software without waiting on design developers

12. CONCLUSION
● Need to constantly adapt
● Update CMS (content management system)
● Update design tools
● Invest in CRM (customer relationship management)