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Rashmi Sinha
Rashmi Sinha
Economía y finanzasTecnología
1 de 26
The Most Serious Game The McDonald’s Corporation in the 21st Century
Underperformance 1999-2002
Getting a Fresh Look ,[object Object],After
[csr ad]
[emphasized salads]
Inspiration: America’s Army
Overview
Overview
Economics
Externalities
New Limits
One Limit
Game Over
Not a bug
Only one way to win ,[object Object],70%
Timely warnings
Timely warnings
New Ground Rules ,[object Object],[object Object],[object Object]
Zero Tolerance
Healthy Changes
 
CSR and ASC
CSR/ASC CSR / ASC
Confront the Contradictions
“ Old-school” CSR: It can’t work
The Choice Is Ours

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