My talk at T3CON14EU in Berlin, October 8th 2014. These slides make absolutely no sense without the sound. Video will be up later (unless I feel it's too embarrasing for the internets to see). The abstract is at http://t3con.eu/program/day-1-business-day/talk/build-digital-relationships-with-typo3-neos/

1. BUILD DIGITAL
RELATIONSHIPS
WITH
TYPO3 NEOS

2. :-)

3. BEFORE
WE START

4. UX LEAD OF
NEOS

5. CREATIVE
LEAD &
PARTNER
AT MOC

6. NEOS
UX &
DESIGN &
RESEARCH

7. 6 X 250 =
GIMME A
MINUTE!

9. REST?

11. A PLACE
FOR NEOS
IN A
WORLD OF
CXM

12. Customer Experience
Management is
how customers perceive the
totality of their interactions
with a company or brand
digitalclaritygroup.com

13. THE DIRTY
SECRET ABOUT
PERSONALI-
ZATION.
SHHH!

14. PERSONAL
IS
RELEVANT

20. FOR 5
MINUTES!

21. 5
SECONDS

23. =

40. WE ALL
SUCK AT
PERSONALI
ZATION.

41. WE ALL
SUCK AT
RELEVANCE

42. WE ALL
SUCK AT
RELEVANCE

44. 1.
ANY KIND
OF
CONTENT

45. 2.
CONTENT
DIMENSIONS

48. 3.
STRUCTURED
CONTENT

49. http://www.venstre.dk

50. 4.
PREVIEW
PERSONALI-
ZATION

52. 5.
AND THE
MOST
IMPORTANT
PART…

61. BREATHE.

62. EVERY TIME
WE FAIL TO
UNDERSTAND
OUR USERS, WE
PUSH THEM IN
THE DIRECTION OF
OUR
COMPETITORS

63. WE ALL
SUCK AT
RELEVANCE

64. PLAN THE
RELATION
SHIP

67. WHERE DO
WE FIT IN?

69. MY
JOURNEY
IN 2014

81. “YOU CANNOT
OPERATIONALIZE
OMNI-PRESENT,
GOOD CUSTOMER
EXPERIENCES
THROUGH SILOS”

82. #OMG

84. WCM IS A
(SMALL)
PART OF
CXM

86. CENTRAL CONTENT HUB
+
SOLID BRIDGES BETWEEN
STRATEGY AND EXECUTION
+
BETTER CONTENT
ORCHESTRATION
+
PERSONALIZATION
=
GREAT EXPERIENCES

87. IN THE
FUTURE, WE
SHOULDN’T
SUCK AT
RELEVANCE

88. NEOS IN
CXM

89. 2.0

90. NEOS 2.0, RANDOM TO DO’S
Neos as a central content hub – for many different kinds
of digital experiences
Not web centric
Not page-centric
Combinatory logic
Insights and stats feeded to the author in the moment of
content creation
Stategy briefing for content orchestrators to help them
remember what they're trying to achieve
Personalization

91. https://www.youtube.com/watch?v=fgdz1UCamTY
http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
http://www.slideee.com/slide/copeing-mechanisms-the-peril-and-promise-of-create-once-publish-everywhere

92. Tim Walters @ Magnolia Conference - https://www.youtube.com/watch?v=fgdz1UCamTY

93. WEB IS
NOT KING

94. NEOS
CANNOT
SUCK AT
RELEVANCE