Online Marketing Services Presentation By Team Member

Saathivacreations.com
Online Marketing Techniques
Every field has got a better opportunity. The marketing industries are also growing with the
help of technology. They are using various techniques to do the marketing. The best and
effective way of marketing is online marketing.
Here are some of the popular online marketing technics
1. Content Marketing Will be Bigger Than Ever
2. Pay-Per-Click Search Engine Advertising (PPC)
3. Social Media Marketing
4. Email Marketing
5. Affiliate Marketing
6. SEO Link Building
7. Re-Marketing
8. Online Reputation Management

Content Marketing
Content marketing is a marketing
technique of creating and
distributing valuable, relevant and
consistent content to attract and
acquire a clearly defined audience
– with the objective of driving
profitable customer action.
Content Marketing
Content is the present – and future – of marketing
Good content marketing makes a person stop…read… think… behave… differently.
Marketing is impossible without great content.

Content Marketing
Regardless of what type of marketing tactics you use, content marketing should be part of your
process, not something separate. Quality content is part of all forms of marketing:
Social media marketing: Content marketing
strategy comes before your social media
strategy.
SEO: Search engines reward businesses that
publish quality, consistent content.
PR: Successful PR strategies address issues
readers care about, not their business.
PPC: For PPC to work, you need great content
behind it.
Inbound marketing: Content is key to driving
inbound traffic and leads.
Content strategy: Content strategy is part of
most content marketing strategies.

Pay-Per-Click Search Engine Advertising (PPC)
PPC advertisements generate revenue for Web publishers each time a visitor clicks on an ad.
Banner ads, Flash ads, and textual ads can all be used to generate pay per click revenue for
publishers. Many search engines also use the pay per click model, showing sponsored results
along with other relevant results for searches. PPC is an attractive model for advertisers
because they only have to pay for actual traffic generated by their ads.

Pay-Per-Click Search Engine Advertising (PPC)
Pay-per-click (PPC) marketing is complex, collaborative, and iterative. It attempts to satiate
three distinct appetites:
Searchers - People click on paid search ads more often
than any other form of digital advertising. They don't
mind being advertised to, but they want to be offered
products that answer their questions and fulfill their
needs.
Engines - The search engines are forced to cater to
searchers and advertisers simultaneously. The
searchers comprise their user-base, while the
advertisers provide them with their revenue stream.
The engines want to provide relevant results, first and
foremost, while offering a highly targeted, revenue-
driving advertising channel.
Advertisers - Advertisers are offered a unique means
of putting their message in front of an audience who is
actively seeking their product.

Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media
sites. Social media marketing programs usually center on efforts to create content that attracts attention
and encourages readers to share it with their social networks.
Social media has become a platform
that is easily accessible to anyone
with internet access. Increased
communication for organizations
fosters brand awareness and
often, improved customer service.
Additionally, social media serves as a
relatively inexpensive platform for
organizations to implement
marketing campaigns.

Social Media Marketing
Social media marketing can help with a number of goals, such as:
• Website traffic
• Conversions
• Brand awareness
• Creating a brand identity and positive brand association
• Communication and interaction with key audiences

E-mail Marketing
Email marketing is directly marketing a commercial message to a group of people using email.
In its broadest sense, every email sent to a potential or current customer could be considered
email marketing. However, the term is usually used to refer to:
Sending emails with the purpose of enhancing the relationship of a merchant
with its current or previous customers and to encourage customer loyalty and
repeat business.

Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a
business rewards one or more affiliates for each visitor or customer brought
by the affiliate's own marketing efforts. The industry has four core players: the
merchant, the network, the publisher, and the customer.

Affiliate Marketing
Cost Per Sale (CPA)
A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment
structure is referred to as - cost per sale or cost per acquisition (CPA).
Cost Per Lead (CPL)
A visitor referred by the Affiliate completes a form on the Merchants web site. This payment
structure is referred to as - cost per lead (CPL).
Cost Per Click (CPC)
A visitor to the Affiliates web site clicks on a Merchant's banner and visits the Merchant's web site.
This payment structure is referred to as - cost per click (CPC).
Affiliate marketing is internet advertising that allows
any online business to affiliate themselves with web
site owners (known as affiliates or publishers) using
affiliate programs. Affiliates make money by
generating sales, leads and traffic for the Merchants
business. Merchants who sell goods and services
online or seek other affiliate business activity
typically use one of the affiliate program commission
payment models below:

SEO Link Building
A brief link building definition is: The process of establishing relevant, inbound links to your
website which help your website achieve higher ranking with the major search engines and
drive targeted traffic to your site.

SEO Link Building
A solid link building strategy is key for reaching SEO success. There are many different
approaches you can take towards SEO link building, and we’ve organized an
assortment of various link building techniques to help you with your SEO strategy.

Re-Marketing
The former refers to reaching back out to a potential customer who lands on your
website, and “re” marketing to him or her by “re” showing them an ad. The latter is
similar, but usually refers to going to a broker who “buys” lists (cookies) of people who
have searched for a key term, or shown interest in a key product or service, and then you
“re” target that person to your own advertisement. In both cases, remarketing /
retargeting means following someone around the Internet and REshowing him or her
your ad.

Re-Marketing
For example, you could add a “TV” tag on all of the pages where you sell televisions.
You can then create an AdWords campaign to show highly relevant messages (such as
ads displaying a special offer on TVs) to people who've visted these pages as they
browse sites across the Google Display Network.
What It Does
Remarketing lets you show ads
to users who've previously
visited your website as they
browse the Web. When you
use remarketing, you'll tag
pages of your site that
correspond to certain
categories you want to
promote.

Online Reputation Management
Online Reputation Management fits seamlessly within the context of your search
engine marketing program. It is the quickest, most effective solution for dealing with
bad press that has surfaced on the search engines about you or your company. By
pushing negative listings from the front page of Google, Yahoo, and Bing, online
reputation management (ORM) shields you from the damaging commentary of others.

Online Reputation Management
Negative publicity online has
become one of the most
frustrating challenges for
companies. It is typically
anonymous. Names are often
unattached to forum
threads, blog posts, and even
entire websites. Therefore, it is
difficult to track and address the
source of the complaint.
Moreover, the growing popularity of social networking platforms has
made it easier than ever for anyone with a mild grievance to give
weight to their grudge. If you or your company have been the target
of bad press online, it may be time to launch an Online Reputation
Management campaign.

LetsNurture is here to consult and provide
services with all types of online marketing
strategies
skype:letsnurture?call info@letsnurture.com
(+91) 7940095953 +44(01274) 271727

Online Marketing Services Presentation By Team Member

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Online Marketing Services Presentation By Team Member