This document discusses problems with Google Analytics and introduces Raven as an alternative solution. It summarizes that Google Analytics navigation is frustrating, important metrics are buried, and it cannot brand or schedule reports. Raven aims to solve these issues by offering simpler navigation, faster access to key metrics, and the ability to brand and schedule reports. It provides dozens more metrics and reflects Google Analytics' latest data structure and terminology. Raven also offers simple data summaries, more logical views, faster drill-down capabilities through filtering and sorting, and color-coded snapshots for at-a-glance performance understanding.

1. Eliminate
GoogleAnalytics
Confusion HERE’S HOW >

2. Problemswith
GoogleAnalytics
Yes, we have a solution for each and every one of’em

3. Soundfamiliar?
“I’m lost.”“Where are my
numbers?”
“Rinse and
repeat is
so tiresome.”
“I want
to promote
my brand,
not Google.”

4. ProblemNo.1
Google Analytics’ navigation is more frustrating than ever

5. ProblemNo.2
Important campaign metrics are buried in odd places

6. ProblemNo.3
You can’t brand or schedule reports in Google Analytics

7. WhyGoogleAnalytics
IsBetterinRaven
You wanted more metrics, better reports and faster access.You got it!

8. SolutionNo.1
Simpler navigation for busy marketers

9. SolutionNo.2
Faster access to key marketing metrics

10. SolutionNo.3
Reports you can brand and schedule

11. DozensMoreMetrics
Raven now includes:
•New vs. Returning
•Frequency & Recency
•Mobile Devices
•Geo Language
… plus new Content,
Social and other KPIs.

12. NewA-B-Cs
Raven reflects Google Analytics’ latest language
Acquisition
• Sessions
• % New
Sessions
• New Users
Behavior
• Bounce Rate
• Pages/Session
• Avg. Session
Duration
Conversions
• Goal Conversion
Rate
• Goal Completions
• Goal Value

13. SimpleDataSummaries
At a glance, see change over time for KPIs

14. MoreLogicalViews
Raven puts the
“Explorer” menu in a
more logical place:
right next to the data
you want to explore

15. DrillDownFaster
Filter and sort data by your Primary Dimensions

16. Color-CodedSnapshot
Understand overall performance (great for reports, too)

17. Getstarted.
Sign up foryour free 30-daytrial now