Almo Business Development Manager and Digital Signage Expert, Todd Heberlein, will define and discuss the five stages of a digital signage deployment, outline potential challenges in the process, and provide keys to avoiding pitfalls in each of the five stages. Presented by Todd Heberlein © Almo Professional AV

1. with Digital Signage Installations & Content
AVOIDING
PITFALLS

2. QUICK FACTS
ABOUT ALMO PROAV:
Number of Year’s Almo’s been in
Business
Number of Warehouse
Locations Nationwide73
100
50
10
10
50
20
11
Percentage of our Sales Team that’s
InfoComm trained
Percentage of our Sales Team that’s
CTS Certified
Average number of year’s experience
our sales staff has in Pro A/V
Outside Sales
Representatives
Inside Sales
Representatives
Business Development
Managers

3. Todd Heberlein
CTS, DMC-D-4K, DSCE
Business Development Manager
PHONE: 888-420-2566 x6205
EMAIL: theberlein@almo.com

4. THE 5 Ds OF A
SIGNAGE SOLUTION
• Discover
• Design
• Develop
• Deployment
• Diagnose

5. DISCOVERY
Observing or finding something unknown
This is the question & answer
phase of your signage project.

6. PITFALL #1
Failure to get a clear understanding of the goal(s) of
the signage, including how success will be measured.
CHALLENGE
Set clear goals for the digital signage.

7. KEY POINTS
• Create a questionnaire with both open ended and
multiple choice questions to help secure the
answers needed.
• Make sure at least one question covers how
success will be measured.

8. QUESTIONNAIRE

9. TIP
Include Key Individuals
• CEO
• IT manager
• Marketing Manager
• Content creation team
• Administrative personnel
• People using the CMS to
manage the content
Measure Success
• Some may shy away from measuring
success due to fear of failure
• Measuring Success can be elusive
• Quantify success

10. DESIGN
Determining the overall look of the content, as
well as the infrastructure, layout, and hardware
of the digital signage solution.

11. PITFALL #2
Designing a system with hardware and software
(CMS) in mind, instead of focusing on the content or
functionality needs first.
CHALLENGE
Designing around content and functionality helps the
hardware / CMS portion fall into place

12. KEY POINT
• Many signage solutions
have limitations on
content they work with.
Determining content
allows you to narrow
your focus.
REMINDER
Once again, a detailed
questionnaire can guide
the conversation and help
determine the needs of
the system.

13. DEVELOP
The initial creation of content, securing of
marketing assets and digital signage hardware.

14. PITFALL #3
Developing content piecemeal, without the ultimate
goals in mind.
CHALLENGE
Create of a cohesive design that both fits the design
palette of the end user, as well as meets the ultimate
goals of the digital signage.

15. TIP
Create a graphical and written depiction of what the signage is to
look like, labeling each zone and listing the content to be played in
that zone, before the content creation starts.

16. Sample content from Carousel Signage
Weekly news
Weather
Clock & Date
Social Media
Upcoming events

17. KEY POINTS
• Less can be more.
• Less information on the screen at one time allows
the message to be conveyed clearly.
• Images and graphics can make faster, longer
lasting impact

18. DEPLOYMENT
• the movement of troops or equipment to a place or position
for military action.
• the action of bringing resources into effective action.

19. PITFALL #4
Attempting to deploy a full system before testing the
system in a “lab.”
CHALLENGE
Develop a deployment plan that anticipates roadblocks, limits
delays and ensures that the system is up and running in the
shortest amount of time.

20. KEY POINTS
1. Create a “lab” with DS equipment, within the same
infrastructure (network, etc.), and test for an
extended period of time with various content.
2. Create a flow chart of the various steps needed to
deploy the signage solution based on what was
learned in the lab.

21. DIAGNOSIS
Reviewing the goals of the digital signage, and
determining if it currently meets those goals.

22. PITFALL #5
Keeping the status quo.
“If it ain’t broke, don’t fix it.”

23. CHALLENGES
1. Comparing the goals set at the beginning with the
actual performance of the digital sign, and making
necessary adjustments needed when it falls short.
2. Adjusting current goals, or creating new goals to
fit the ever changing needs and capabilities of
digital signage.

24. KEY POINTS
1. Know how to measure your success BEFORE the
deployment.
2. Pre-schedule regular reviews with key people.
3. For items that are not quantifiable, have the team
rate the overall success of each goal using a
scale.

26. Create a questionnaire with leading and open ended questions to elicit the
necessary information.
Design a system with the content and signage goals in mind.
Create a written and illustrated depiction of the content needed to
reach signage goals.
Deploy a signage “lab” that mirrors the true infrastructure of the actual deployment
and test for an extended period of time.
Schedule time to diagnose the success of your signage deployment at regular
intervals and make adjustments when necessary.

27. Q&A

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29. THANK
YOU