The document discusses the role of digital signage in smart connected cities. It defines smart cities as utilizing data, sensors and technology to connect urban infrastructure and impact many aspects of city life. Digital signage is seen as a way to provide real-time, locally relevant information to citizens from the many connected devices in smart cities. Examples are given of leading smart cities like NYC, Boston, San Jose and Chicago that are digitally tracking environmental and lifestyle factors to improve quality of life. The document outlines opportunities for digital signage providers in applications like transportation, healthcare, public safety and more. It identifies relevant industries and trends in the growth of the smart cities market.

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The Future of Digital Signage
in Smart Connected Cities!
presented by Saundra Merollo,
DSCE, DSDE, DSNE, DSME, SP-5VSP-DV, CCNA
Sr. Sales Engineer, Sharp Business Solutions Group

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What Exactly is a Smart City?
A smart city utilizes data, sensors and
technology to connect components across
the city. It impacts every layer of the city,
from underneath the streets to the air
that citizens are breathing.
Smart Connected Cities

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§ Smart cities use data to make things work better
and improve the quality of life.
§ Smart create smart citizens armed with information
to make better choices in all aspects of their lives.
§ Gartner projects that 6.4 billion connected things will
be in use worldwide this year, up 30% from last year.
That number will grow by more than three times,
to nearly 21 billion by the year 2020.
Smart Connected Cities

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§ In order to unlock the potential of smart cities, digital
signage must be used to provide information that
is locally relevant, real-time, and actionable.
§ Most of the smart city devices need the information displayed in a
convenient form. Digital signage offers a flexible solution to display
digital images, video, streaming media, web pages, weather data.
Smart Connected Cities
“Signage is a rare industry in which the benefits of all those connected
devices can readily be apparent through dynamic data on screens,
a great starting point for network operators.”
Pat Hellberg, Principal, The Preset Group

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Our Cities Have Even Become More Intelligent
According to Markets&Markets research
Smart Cities market value is growing
at a 23.1% growth. USD Market value
currently is estimated to be 424 billion
with billions forecasted by 2022.
Smart Connected Cities

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Day-to-Day-Living

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The Internet of Things (IoT)
What if every device in your life could connect
to the internet? And what if those devices could
all communicate, send you information, and take
your commands? It’s a key component of home
automation and smart homes.
Smart Homes

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Smart Homes

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Smart Buildings
§ By 2020 there will be over 53 urban areas in
the US with more than a million residents each.
§ Over 50% of all electricity consumed is used in buildings.
§ A typical large commercial building is a system-of-systems.
§ Smart buildings avoid silos and embrace integrated data
and systems by design.
§ Smart buildings do not expect the people to adapt to
the building, but the building to adapt to the people.

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Smart Offices
§ A place designed for flexibility for every day use
and it is open for changes and innovation over time.
§ Enabled by technology, which efficiently supports
the needed ways of planning and performing work.
§ Enhanced by the services provided both regarding
function, convenience and experience.
§ Sustainable in every possible way, balancing both
economical, environmental and social aspects.

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Smart Offices
Workplace Lifestyle Management
The product segment for smart offices market includes
smart lighting systems, security and access control
systems, energy management systems, smart HVAC
control systems, audio-video conferencing systems,
fire and safety control systems, and others.
The smart and connected offices market is
estimated to reach $43.31 Billion by 2020.
MarketsandMarkets

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§ Smarter healthcare is a patient experience, employee,
and innovation-focused place of efficiency.
§ Systems are integrated across the continuum of care,
and the shift from volume to value has been recognized.
§ Data drives every moving part of the hospital:
caregivers, staff, patients, equipment and processes.
§ Large data, cloud, RFID, sensor and wearable technologies
play important roles in increasing efficiencies and automation
so caregivers and staff can focus on patient care.
Smart Healthcare Systems

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Smart Technology
Systems
§ WiFi
§ Active RFID
§ Sensors
§ Analytics
§ Integration Platform
Smart Mobility
Systems
§ Mobile Devices
§ Mobile Apps
Smart Patient, Staff &
Equipment Systems
§ Digital Signage
§ Dashboards
§ Instant Alerts
§ Wearables
§ Wearables
What are the Components of a
Smarter Healthcare System?
Smart Healthcare Systems

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Project Greenlight develops real-time surveillance
connections between the Detroit Police Department
and local businesses.
§ Police oficers instantly see video and
respond faster when there’s an incident.
§ High-resolution imagery helps identify
and arrest suspects.
Smart Public Safety Systems

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§ City Placed Kiosk
Two-way communication with 911 center,
front and back high-resolution IP cameras,
and emergency alerts on broadcast screens.
§ Incident Detection & Management
Use video feeds and analytics to verify and
detect threats. Alert operators to potential
incidents, create incident records, and collect
all data regarding the incident lifecycles.
Smart Public Safety Systems

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Applications & Trends

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§ Local Departments
§ Information Systems
§ Libraries
§ 1.5 billion in-person visits to public
libraries across the US, the equivalent
of over 4 million visits each day.
§ Transportation Systems
§ Improve the passenger experience.
§ Leverage wayfinding solutions for
easier navigation.
§ Take advantage of interactive boarding
pass scanners.
§ Drive traffic to airport amenities,
restaurants and retail stores.
Applications

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§ Hospitals
§ Improve the patient experience.
§ Provide an intuitive wayfinding solution.
§ Highlight current donors and provide
access to additional giving opportunities.
§ Increase safety awareness.
§ Power Plants
§ Waste Management
§ Law Enforcement etc.
§ Real-time gunshot monitoring.
Applications

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Cities That are Leading the Way
NYC’s Hudson Yards Project
§ Digitally tracks environmental and lifestyle factors.
§ Provides the highest quality of life for those in the area.
§ Designed for millennials.
Boston, Leader in Urban Innovation
§ Five city apps allow citizens to report neighborhood
problems and help commuters find on-street parking.
§ Solar powered benches charge gadgets and monitor
air quality and sound levels.
Applications

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Cities That are Leading the Way
San Jose
§ Partnership with Intel that started “Green Vision.”
§ Tracking real-time data: air quality, noise pollution, traffic flow.
§ City growth expected creating 25,000 clean-tech jobs.
Chicago
“We’re modernizing Chicago…to save families money on
electricity, to building SMART Buildings that will bring significant
economic opportunity for the City, adding jobs and creating
new facilities. We want our people to interact with the city,
communicate information, and enjoy all the city has to offer.”
Mayor Rahm Emanuel
Applications

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ApplicationsWhere Do You Fit In?

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Services
§ Professional Services
§ Consulting Services
§ System Integration & Deployment
§ Support & Maintenance
§ Managed Services
§ Content Developers
§ Software Developers

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§ Intelligent Security System
§ HVAC Control System
§ Lighting Control System
§ Emergency Management Systems
§ Energy Management System
§ Network & Communication Management Systems
§ Infrastructure Management
§ Command & Control Centers
§ Digital Communication
§ Energy Management Platform
§ Parking Management System
Hardware & Systems

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Construction
§ Manufacturing Facilities
§ Residential Buildings
§ Commercial Buildings
§ University, School Campuses
§ Hospitals & Healthcare Facilities
§ Governments & Public Infrastructure Facilities

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Applications Are Growing
Technology is fast evolving, and it surrounds us every day—
so much so, that we now expect to not only see digital
solutions everywhere, but often to interact with them.

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§ Conference Rooms with Collaboration & Touch Integration
§ Digital Signage to Drive Down Call Center Wait Times
§ Digital Messaging to Motivate Employees
§ Emergency Messaging
§ Way Finding for Directional Use on Campuses
§ Digital Job Boards
§ Interactive Kiosk
Your Expertise is Needed

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Resources
§ Cisco
§ Digital Signage Today
§ Gartner Group
§ Forbes
§ Smartcities.org
§ Buildingefficiencyinitiative.org
§ MarketsandMarkets
Events
§ The Connected City Summit — ReWork
§ Connected World Summit
§ The Smart City Event
§ Smart Cities Connect Conference & Expo
Resources & Events

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Digital Signage & Smart Cities are Here to Stay, Grow
& Change the Way We Behave & Live Our Lives!
Thank You for Attending!
Questions & Feedback