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Asian Paints- The Indian Paint Industry Giant

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Ravindra Choudhary
Ravindra Choudhary

This slide shows how Asian Paints achieved unprecedented success in the paint\'s industry by using the marketing tools(4 P\'s) in an unconventional way.

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ASIAN PAINTS
INTRODUCTION
PRODUCTS
SERVICES OFFERED
CUSTOMER LEVEL HIERARCHY
MARKET SHARE OF ASIAN PAINTS
PEER COMPARISON AT A GLANCE Source: CAPITALINE (FY 2007)
PRODUCT PORTFOLIO
PRODUCT PRICING
PRODUCT PRICING
BRAND EVOLUTION
BRAND EVOLUTION
BRAND EVOLUTION
BRAND EVOLUTION
DISTRIBUTION MAVERICK …
DISTRIBUTION MAVERICK …
OUTPERFORMING COMPETITORS
THANK YOU

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Asian Paints- The Indian Paint Industry Giant