2. Grow Yourself & Your Business
With Social Media

3. What Surveys Have To Say About Power Of
Social Media?
RETAIL IS SOCIAL
78% of consumers say that the posts made by companies on social media influence
their purchases.
FOOD IS SOCIAL
49% of surveyed consumers find out about food through social media.
TRAVEL IS SOCIAL
85% of leisure travellers use their smartphone abroad.
TECH IS SOCIAL
90% of technology companies focus on strengthening relationships with customers
by increasing engagement online.
NON-PROFIT IS SOCIAL
A recent Facebook experiment encouraged organ donations via Facebook by adding
a donation status to one’s timeline. Registrations increased by 2000%.

4. How Social Media Can Impact Your Business?
Customer Relationship
Management
Market
Research
Customer
Retention
Competitive
Advantage
The principle
advantage of a social
media program is the
opportunity to
strengthen the
relationship between
a company and its
customers.
67 percent of
Twitter users
who become
followers of a
brand are more
likely to buy the
brand's
products.
The social media
arena is a means
to profile a target
audience to
develop
marketing and
advertising
strategies.
Listening to
competitor's message
enables a company to
develop business
strategies & tactics
that directly counter
that competitor's
initiatives.

5. How Social Media Can Impact Your Business?
Cost Control
Initiatives
Higher
Sales
Public
Relations
Recruiting
Reliance on social
media channels to
market products to
millions of consumers
supports a company's
efforts to control costs
of essential functions,
including sales, etc.
Corporate news can
be conveyed to an
audience in real
time using multiple
social media
channels such as
Facebook, Twitter
and LinkedIn.
Sales can be
increased by
adding social
media functions
to corporate
websites.
Social media
platform is a cost-
effective way to
directly reach
potential
employees

6. How To Go About Using Social Media As A
Tool For Your Business?
Harvest
Stories
About Your
Company &
Customers
Customers
Create More
Stories For
Harvesting
Storytelling
Humanizes
Company
Humanizatio
n Creates
Kinship
Kinship
Drives
Purchase
From New
And Existing
Customers
Repeat
SOCIAL MEDIA SUCCESS PROCESS

7. Facebook Statistics
Total monthly active Facebook users:
1,440,000,000
Total mobile Facebook users: 874,000,000
Total number of minutes spent on
Facebook each month: 640,000,000
Percent of all Facebook users who log on in
any given day: 48 %
Average time spent on Facebook per visit:
18 minutes
Total number of Facebook pages:
74,200,000
Links Shared: 1 Million
Friends Requested: 2 Million
Messages Sent: 3 Million
Half Life of A Facebook Post: 90 Minutes
Every 20 Minutes

8. Twitter & LinkedIn Statistics
1 Billion+ users
Twitter has 320m monthly active users.
500m tweets are sent per day.
80% of Twitter are active users on mobile.
Engagement decreases after 3rd tweet
High Conversion Rates
Half Life of A
Tweet: 18
Minutes
300 Million+ users
35% of users access LinkedIn every day
39% of users pay to use LinkedIn via premium accounts
Over 25 million profiles are viewed on LinkedIn daily
1 out of 3 professionals on the planet has a LinkedIn profile
41% access LinkedIn from their mobile device

9. LinkedIn – The Big Brother

10. LinkedIn – The Big Brother
Today’s leader are social leaders

11. It starts with you….

12. How a tweet turned Uber’s first hire into billiona
THE POWER OF A TWEET
Graves was Uber’s First
Hire
Joined on 1st March 2010
His Net Worth Today: $1.3 Billion
Made into the Forbes list of World’s
Billionaires
Travis Kalanick,
Uber CEO
January 2010
Ryan Graves,
Head, Global
Operations, Uber

13. How Facebook Status Saved A Person From
Imprisonment?
“Where’s my
pancakes?”
A status used as an
evidence to keep a man
out of jail!
• It served that very purpose for 19-year-
old Harlem resident Rodney Bradford,
who was arrested in 2009 on suspicion
of robbery.
• His defence lawyer used the time-
stamped entry as evidence to prove that
Bradford was at his father’s home at the
time of the crime.
• The district attorney subpoenaed
Facebook to verify that the status update
had been submitted from his father’s
home, which it later confirmed. The
charges against Bradford were then
dropped.

14. How Does One Fake Tweet Cause a Stock
Market Crash?

15. How Does One Fake Tweet Cause a Stock
Market Crash?
According to the Financial Times, that
one tweet sent shock waves through
the stock market — causing the S&P
500 to decline 0.9% — enough to
wipe out $130 billion in stock value in
a matter of seconds.
The Twitter feed of the Associated
Press told us that Barack Obama had
been injured in an explosion at the
White House. The tweet was fake —
the product of a hack — but given the
events in Boston last week, the news
spread like wildfire, garnering more
that 4,000 retweets.

16. Empower Yourself With Social
Media

17. How to Promote Your Business With Personal
Social Profiles?

18. • If you want to align your personal Twitter efforts with your
business goals, focus on providing content that serves your
clients’ needs and represents your business in a positive way.
Each profile affiliated with your business should look the part
and follow company branding standards.
• You can use up to 160 characters in your Twitter bio.
• Include your job title and relevant interests. Explain your
affiliation with your business because that informs visitors
about what content to expect from your Twitter feed.
• Link to your company’s profile. Use an @companyhandle link
to make it easy for visitors to learn more about your business.
• Use hashtags for keywords or topics you follow.
How to Promote Your Business With Personal
Social Profiles?
#2: Brand Your Profile on Twitter

19. By enabling followers on
Facebook, you can market to
people who are interested in
your public content without
having to add them as friends.
This is a common strategy used
by celebrities and social
influencers.
How to Promote Your Business With Personal
Social Profiles?
#3: Leverage Your Profile on Facebook
your Facebook description
should be concise and
highlight both business
goals and personal
contributions.

20. What to measure ?

21. Tips For Social Media
Pass The Re-Share Test
Be B oldB
Cross Post
Be Valuable

22. Tips For Social Media
Approach social
from the eye of the
buyer and writer
or curate content
that improves their
life or business.
Be authentic. Be yourself.
Don’t try to copy
someone else’s game
plan. Every company is
different and your unique
content must come from
the heart and soul of your
company. Be you.
The key is to focus on the right
conversations that are
meaningful to your business,
like replies on Twitter, posts to
your fan page on Facebook and
to look for the local, targeted
conversations you can become
a part of.

23. Tips For A Power Tweet!
#1: A Message Worthy Of Our Attention
#2: The Right Character Count (70-100 Characters Suggested)
#4: Use The Right Hashtags At The Right Frequency (1-2 At A Time)
#3: Eye-Popping Picture
#5: Relationships Built In Advance
#6: Your Influence?

24. The Take Away….
“If you stay traditional, you'll
never be unique, Make the
audience a part of the experience,
and in turn they'll contribute to
the viral nature of your
campaign.”

25. What You Have Always Wondered?
Time For Some Questions And Their Answers!