7. BUSINESS ENVIRONMENT
Business environment means all of the
internal and external factors that affect how
the company functions including employees,
customers, management, supply and
demand.There are various factors that are
included in internal and external environment.
8. TYPES OF BUSINESS ENVIRONMENT
There are two types of business Environment
Business Environment
Internal
Environment
External
Environment
9. INTERNAL ENVIRONMENT
Definition:-
An organization's internal
environment is composed of the elements within the
organization, including current employees, management,
and especially corporate culture, which defines employee
behaviour.
Although some elements affect the organization as a
whole, others affect only the manager.
11. VARIOUS FACTORS IN INTERNAL
ENVIRONMENT
Value system
Mission & objectives
Management structure and nature
Resource
12. VARIOUS FACTORS IN INTERNAL ENVIRONMENT
Stakeholder Goals
Strategy Success
Employee Mix
Technology Capabilities
13. VALUE SYSTEM
Value System of founders and those at the helm of affairs
has important bearing on
Choice of business
Mission
Objectives of the organization
Business policies and practices
15. MISSION AND
OBJECTIVE
Describes the purpose
Serve the needs of customers
Identifies various intents of the company
Answers various questions
17. MANAGEMENT STRUCTURE AND NATURE
FACTORS
Organizational structure
Composition of the Board of Directors
Extent of professionalization of management
20. RESOURCE
Resources is a broad term that refers to what the
organization has.
In marketing terms, we are particularly interested in:
Product range,
Brand equity,
Financial position,
Customer loyalty,
Customer base size,
Retailer relationships retailer relationships.
21. HUMAN RESOURCE
Various HR policies
Employee retention techniques
Selection criteria
Training and development
Disputes
Public relations
Issues: selecting right people, offering competitive
compensation packages and payroll taxes
23. HUMAN RESOURCE
Commodore Dr. M.S. Raghunathan took over
as the Registrar, Vignan's University, Guntur on
02 July, 2014, after 34 years of Commissioned
service in the Indian Navy.
Post graduate in Defence& Strategic Studies
from the University of Madras.
Master of Philosophy in Defence& Strategic
Studies from the University of Mumbai.
24. EMPLOYEE MIX
This is related to resources above, but is a closer focus on
human resources. It is particularly valuable in service firms
that rely on customer – employee interaction and in
organizations that rely upon innovation and improved
operations being delivered by key staff.
25. STRATEGY AND
SUCCESS
The current marketing strategy and its degree of success
needs to be evaluated.
How well is the current strategy working given the firm’s
internal and external environments?
Obviously, successful strategies primarily need a fine-tuning
only, whereas unsuccessful or weakening strategy positions
would need substantial revision.
28. TECHNOLOGY
CAPABILITIES
It is however important to note that rapid technological
progress, especially unprecedented growth of information
technology in recent years has increased the relative
importance of intellectual capital and human resources as
compared to physical resources of a company.
Example:- The growth of Bill Gates Microsoft Company and
Murthy’s Infosys Technologies is mostly due to the quality of
human resources and intellectual capital than to any superior
physical resources.
30. CONCLUSION
So by this we are able to know the various
types of business environment.
By this we have explained you few factors of
business environment.
