SlideShare una empresa de Scribd logo
1 de 33
Descargar para leer sin conexión
5 things you didn’t know about the making
of #EscapeRobot
Thomas Paul Martin
Film Director
Raw London
https://www.youtube.com/watch?v=v_qxc815IRA
1. War Child chose us, not
our concept.
2. The Robot was going to
be bigger...
3. War Child was going to
be in it.
“…We can remove the War Child adult. This is a
film about the issue rather than our work. We don't
desperately need War Child in there. We didn't
have any War Child person on Duty of Care and
I'm pretty sure that no Save the Children staff
appear in Second a Day. We don't HAVE to talk
about what we do…”
4. We thought we were
going to fail. Sort of.
5. I didn’t love the Marina
and the Diamonds track.
In summary...
w
1. Work with people you
trust; trust the people you
work with.
2. No matter what you’re
talking about, keep it
human (and visual).
3. Remove the ego.
4. Be ambitious. Always.
5. ‘I Am Not a Robot’ by
Marina and the Diamonds is
an absolute banger.
Raw London
Celtic House
33 John’s Mews
London
WC1N 2NA
020 7831 6060
raw.london
facebook.com/rawlondonuk
twitter.com/rawlondonuk
instagram.com/rawlondonuk
Thank you!

Más contenido relacionado

Más de Raw London

Más de Raw London (20)

Creative inspiration for your 2022 Christmas campaign
Creative inspiration for your 2022 Christmas campaignCreative inspiration for your 2022 Christmas campaign
Creative inspiration for your 2022 Christmas campaign
 
Setting the scene in fundraising and innovation
Setting the scene in fundraising and innovationSetting the scene in fundraising and innovation
Setting the scene in fundraising and innovation
 
Fundraising and innovation in a digital world
Fundraising and innovation in a digital worldFundraising and innovation in a digital world
Fundraising and innovation in a digital world
 
Fundraising Innovation: Audience insight is the secret sauce.
Fundraising Innovation: Audience insight is the secret sauce.Fundraising Innovation: Audience insight is the secret sauce.
Fundraising Innovation: Audience insight is the secret sauce.
 
Is charity BAU innovation?
Is charity BAU innovation?Is charity BAU innovation?
Is charity BAU innovation?
 
5 thoughts from 5 years of trying to innovate in the charity sector
5 thoughts from 5 years of trying to innovate in the charity sector5 thoughts from 5 years of trying to innovate in the charity sector
5 thoughts from 5 years of trying to innovate in the charity sector
 
Christian Aid's DRTV Journey 2020/21 (Relay by Raw London)
Christian Aid's DRTV Journey 2020/21 (Relay by Raw London)Christian Aid's DRTV Journey 2020/21 (Relay by Raw London)
Christian Aid's DRTV Journey 2020/21 (Relay by Raw London)
 
What Covid-19 meant for DRTV (JAA Media, Relay by Raw London)
What Covid-19 meant for DRTV (JAA Media, Relay by Raw London)What Covid-19 meant for DRTV (JAA Media, Relay by Raw London)
What Covid-19 meant for DRTV (JAA Media, Relay by Raw London)
 
40,000 Strong - how strong creative led to strong fundraising results for Hel...
40,000 Strong - how strong creative led to strong fundraising results for Hel...40,000 Strong - how strong creative led to strong fundraising results for Hel...
40,000 Strong - how strong creative led to strong fundraising results for Hel...
 
Winning hearts and minds at Christmas with Action for Children
Winning hearts and minds at Christmas with Action for ChildrenWinning hearts and minds at Christmas with Action for Children
Winning hearts and minds at Christmas with Action for Children
 
Alice and Save the Children’s further adventures in Legacy Land
Alice and Save the Children’s further adventures in Legacy LandAlice and Save the Children’s further adventures in Legacy Land
Alice and Save the Children’s further adventures in Legacy Land
 
The power of listening to your audience
The power of listening to your audienceThe power of listening to your audience
The power of listening to your audience
 
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...Effective Charity Fundraising TV Creative: Observations From A Media Agency P...
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...
 
Mobilising thousands with MS Society’s biggest ever campaign: #ScrapPIP20m
Mobilising thousands with MS Society’s biggest ever campaign: #ScrapPIP20mMobilising thousands with MS Society’s biggest ever campaign: #ScrapPIP20m
Mobilising thousands with MS Society’s biggest ever campaign: #ScrapPIP20m
 
In-house and integrated: delivering Diabetes UK's mental health campaign (on ...
In-house and integrated: delivering Diabetes UK's mental health campaign (on ...In-house and integrated: delivering Diabetes UK's mental health campaign (on ...
In-house and integrated: delivering Diabetes UK's mental health campaign (on ...
 
How Canal & River Trust made one TV advert into a multi-channel brand awarene...
How Canal & River Trust made one TV advert into a multi-channel brand awarene...How Canal & River Trust made one TV advert into a multi-channel brand awarene...
How Canal & River Trust made one TV advert into a multi-channel brand awarene...
 
Raw - Trends and opportunities for charity video in 2019
Raw - Trends and opportunities for charity video in 2019Raw - Trends and opportunities for charity video in 2019
Raw - Trends and opportunities for charity video in 2019
 
NSPCC - A not so innovative innovative campaign
NSPCC - A not so innovative innovative campaignNSPCC - A not so innovative innovative campaign
NSPCC - A not so innovative innovative campaign
 
Dec - Quick! collaborate! how the dec launched its fastest ever appeal
Dec - Quick! collaborate! how the dec launched its fastest ever appealDec - Quick! collaborate! how the dec launched its fastest ever appeal
Dec - Quick! collaborate! how the dec launched its fastest ever appeal
 
BHF - How we ended up in the delivery room with a case study and a camera
BHF - How we ended up in the delivery room with a case study and a cameraBHF - How we ended up in the delivery room with a case study and a camera
BHF - How we ended up in the delivery room with a case study and a camera
 

Último

Último (20)

Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 

5 things you didn’t know about the making of #EscapeRobot