Emma Taylor, Head of Communications at Book Aid International, speaking at Raw London's Creative Storytelling in the Third Sector

1. Book Aid International

2. We are the UK’s leading
international book
donation and library
development charity.
Our vision is a world
where everyone has
access to books that will
enrich, improve and
change their lives.
About us

4. “We need
an about us
video!”

5. How do you capture
‘enrichment’?

6. • Increase brand awareness by creating
something beautiful that people would
want to watch because they love books
• Show (not tell!) how books enrich lives
• Increase engagement in target
audiences, particularly non-supporters
• Inspire action by creating an emotional
connection
Our goals

7. • Reduced bounce rates and increased
engagement on pages featuring video
content
• CTR (video to integrate clickable content)
• Social media engagement rates
• View length and numbers
• In-person feedback at events/increased
interest
Our KPIs

8. • Embed the video on the website, with
website headers and a create a specific
landing page
• Integrate the video into earned media
• Use the video as a touchstone of paid
media testing and acquisition testing
• Shown at key events and other key face to
face engagement opportunities
We will…

9. Thank you
for listening!