Learn how to build you social network and change the value of social followers to social advocates.

1. The Social Media Impact
Leverage Social for Brand Advocacy

2. Choose you channels wisely

3. Social strategy
Rather than a social media strategy you need a engagement strategy. An
influence strategy. An activation strategy. Focused around you business
goals and objectives, not a media blast.

4. Crafting your message
Three key areas to elevate
your social profile:
Engagement – A
conversation with your
target
Influence – The ability to
woo your target
Activation –Creating a call
to action with your target

6. Know you target
How do you reach the mass market?

7. Design for social
Social design is spontaneous and the imagery and design aesthetic is immature
compared to highly polished brand standards.
This strategy works best with the all manners of design.

8. How to gain users/likes/mentions
The tactical strategy is to use many services similar to
likelo.com to help advertise the image. Geo targeting
users with revenant content works the best for
likes/Mentions.

9. Brand Advocacy is the “Smart” goal
When setting goals
for finding, targeting
and converting
individuals to Brand
Advocates make
sure they are Smart
and realistic for you
Brand positiong.

10. Why Social Advocacy?
There are many types of Social brand advocated, the
challenge is targeting your brand loyalists.

11. Social Brand Advocacy
Target the influencers
and they will advocate
you brand position.
Influencer

12. www.armadadigital.com
Raymond A. Monaco
702-281-8850
Skype ray.monaco
raymond@armadadigital.com
Linkedin: www.linkedin.com/in/monaco/
Twitter @armadadigital
How can you start change? Call us.