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2009 Naccap2

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Glass & Gold, Inc
Glass & Gold, Inc

397MB version with embedded video and audio available. email rob@glass-gold.com

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Enrolling the Class of 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welcome to the world of engagement marketing Trying not to do today's job with yesterday's concepts
What makes us happy? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Heart Types Matthew 13:18-23 Matthew 13:18-23 ,[object Object],[object Object],[object Object],[object Object]
Community is the Context of Relationship ,[object Object]
Yes, But...
The millennials Born 1977 through 1994 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Obessive Branding Disorder ,[object Object],[object Object],[object Object]
Back to the Fundamentals
Relational Marketing Organic marketing Organic marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
A 1985 Look at the Future ,[object Object],[object Object],[object Object]
 
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Rules of Engagement using Social Media ,[object Object],[object Object],[object Object],[object Object]
Communicating Your Campus Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which Media to join? Ask these Questions. Ask these Questions. ,[object Object],[object Object],[object Object],[object Object]
Social Media adoption among colleges & universities reaching the Wired Generation/ NACAC reaching the Wired Generation/ NACAC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging adoption among colleges & universities reaching the Wired Generation/ NACAC reaching the Wired Generation/ NACAC ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging tips reaching the Wired Generation/ NACAC reaching the Wired Generation/ NACAC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
promoting Your Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to ensure effectiveness? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plan your outreach ,[object Object],[object Object],[object Object],[object Object]
tools to help operate effectively ,[object Object],[object Object],[object Object]
Common Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object]
Build your own social network?
 
Rethink your staffing ,[object Object],[object Object],[object Object],[object Object]
Role of New Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media must... ,[object Object],[object Object],[object Object],[object Object]
 
Remember Joe Jones ,[object Object],[object Object],[object Object],[object Object]
Need more Info? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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2009 Naccap2

Notas del editor

  1. In 1819 Irving Washington wrote “Rip Van Winkle” a story about a man who fell asleep for 20 years. Unaware of how long he had slept, he walked around the village where he lived. “The very village was altered, there were rows of houses he had not seen before. Strange names over doors - strange faces at windows - everything was strange. The very character of the people had changed” Irving’s story was more about more than a man who overslept; it was an account of the relentlessness of change in our world, a new nation in the throes of an industrial revolution. Rip was everyman, trying to orient himself to an unfamiliar world that seemed to have changed radically overnight. The enrolling class of 2006 is growing up in a comparable time.
  2. The professional marketers understand the buying power of Generation Y and their parent. These children are becoming very adapt at sifting through thousands of marketing messages per day. Think of how sophisticated (and insulated) they will become to these messages by the time they reach 18
  3. Video
  4. Read Points