Statement Of Purpose Lets Go Back Tour

ROCKDALE COUNTY
CHAIRMAN & CEO RICHARD A. ODEN
POST ONE COMMISSIONER OZ NESBITT, SR.
P O S T T WO C O M M I S S I O N E R JA N I C E VA N N E S S

CITY OF CONYERS
MAYOR RANDAL S. MILL S

S TATE M E N T O F PUR PO S E &
PRO POS A L
LET’S GO BACK TOU R & CON CERT SERIES
SUMMER, 2012

http://letsgobacktour.webs.com/
CONFIDENTIALITY NOTICE:

This document and any attachments contain private, confidential, and privileged material intended for the sole use of the recipient, and those who have been authorized
to receive it. If you are not the intended recipient, or ARE NOT the employee, or agent responsible for delivering this document and its contents to the intended
recipient, you are hereby notified that any dissemination private or public, copying, or viewing of content within is strictly prohibited.

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LEADERSHIP TEAM

Daniel Atherton, Sr. Foundation Founder, CEO

Charles Leake, President

Ray Chandler, Vice President

Danielle Atherton Bonner, VP of Marketing

Mark Green. Board Chair

PROFESSIONAL CONCERT / PRODUCTION & CONSULTING TEAM

RC&A Heart & Soul Productions - (35+ Years Concert Promotion, & Production)

Ray Chandler, CEO - Liaison to Community Affairs & Logistics / Event Mgt.

Charles Leake, President - Talent & Artist Acquisitions / Event Management

Mark Green Pres. - Celebrity Talent Agency & Gen Manager Bergen PAC

Mike Elder Pres. – ME entertainment Agency & Talent Booking

Larry Robinson – Youth Initiative Consultant & Youth Program Consultant

Samuel Blocker - Assistant Manager - Stage Production Management

Albert Bonner – Director of Promotions

Yolanda Webb - Production Assistant

Maria Ferrer – Information’s Liaison (Latin)

Nigel Anderson - Information’s Liaison (Caribbean)

Crystal Smith – Data Information Liaison

Ronnie Wright - Event & Media Reporting (exclusive Photographer)

Kelly Cobb - Executive Production Liaison (Production Manager, Wingate Park, Brooklyn, NY MLK Concert)



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OVERVIEW
The ―Let’s Go Back Tour & Concert Series‖ is a 70s, 80s, 90s, and the present Soul/R&B/Jazz/Latin/Funk/Disco/
Gospel/Rap concert series, bringing free concerts to Conyers, GA’s richly grand, historic, and nostalgic communities.

This concert series is a much-needed, free public event that will encourage and motivate Conyers, GA residents to enjoy
their own community. The benefit of these premium concerts will be that they will create added notability, and an influx
of new tourism into Conyers, GA. This equates to new monies coming into Conyers, GA community, which will translate
to increased retail revenue funneled into Conyers, GA communities.

Why bring The Lets Go Back Tour & Concert Series to Conyers, GA? Conyers is a key, emerging locale, and is a
significant backdrop for the ever-growing Rockdale County. Conyers has had no concert series for its residents. Other
localities in the Atlanta area have hosted their own concerts—inconveniently causing Conyers residents and surrounding
districts to have to travel some distances to enjoy these events.

Conyers, GA has no concert series that could truly highlight its magnificence. This means, it does not currently benefit
from the annual influx of dollars that are brought into other Georgia localities. The ―Let’s Go Back Tour & Concert
Series‖ is just the vehicle needed to generate that much-desired traffic to Conyers, GA. The positive monetary effect to
the community would also be noteworthy.



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BUDGET ESTIMATE
The proposed The Conyers, GA Lets Go Back Tour & Concert would be a 9-week outdoor concert series, presented only
on Saturdays. The estimated budget cost is:

Number of Weeks Cost for Series
9 $795,015.00
8 $706,680.00
7 $618,345.00
6 $530,010.00
5 $441,675.00
4 $353,340.00
3 $265,005.00
2 $176,670.00
1 $88,335.00

This estimated budget encompasses (but is not limited to):

Premium Entertainment/ Dressing Room trailers/ Hospitality/ Flights/ Hotels/ Ground
Concert Production/ Event Runners/ transportation/ Jumbo Video
Staging/ Stage hands/ Event Security/ Screens Port-O-San Rentals
Concert Lighting/ Sound & Organization Staffing/ Office, Prom Street team Venue
Monitors/ Audio & Lighting Telephone, Office supplies, Postal Clean Up
technicians Expenses/
Advertising/ Print media/

Proposed Concert Schedule:

Gates: 6:00 p.m./Concert Runtime: 7:00 p.m. – 11:00 p.m. (4 Hours)

Duration:

Every Saturday for up to Nine (9) weeks

Target Kick-Off Date:

Saturday, July 7, 2012
to continue each Saturday until September 1, 2012 for a total of nine (9) consecutive event weeks.

Proposed Concert Locations*:

Georgia International Horse Park
1996 Centennial Olympic Parkway
Conyers, GA 30013

Dollar General Parking Lot
1265 Iris Drive South East
Conyers GA 30013

* Alternate and/or additional locations to be determined



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PROPOSED ARTISTS PROGRAM
(Artists Line-up & Final contract Pending Final Negotiations)

COOL JAMS “OLE SCHOOL” CLASSIC SOUL
Patti Labelle Ron Isley
Freddie Jackson The Manhattans Gerald/ Blue
GQ Ray Goodman & Brown
Emanuel "Rahiem" LeBlanc Ted Wizard Mills (Blue Magic)
Charlie Wilson Harold Melvin’s Blue Notes
Chaka Kahn Legendary Intruders
Gladys Knight The Persuaders feat. Poindexter
Kenny Latimore Allison Williams
Peaches & Herb
HOT JAMS HOT JAMS
Cameo Keith Sweat
S.O.S Band Jagged Edge
Atlantic Starr Bobby Brown
Kool & The Gang Ralph Tresvant
The Barkays Dazz band Johnny
Average White Band Gill
ZAPP Boyz II Men
Con Funk Shun Dru Hill feat. Cisco
RAP IT OUT SMOOTH JAZZ
Biz Markie Chris Botti.
Grandmaster Gerald Albright
Melle Mel Rochelle Farrel
Kurtis Blow Najee'
Doug E. Fresh FourPlay
Queen Latifah
Whodini
Salt & Pepa
CARIBBEAN LATIN
Beres Hammond Gilberto Santa Rosa
Serani Ruiz Luis
Shaggy Tito Nieves
Sean Paul Latin All-Stars
Taurus Riley
“ROCK & POP” “ROCK & POP”
Cyndi Lauper Maroon 5
David Bowie Culture Club Feat. Boy George
Lisa Stansfield Bette Midler
Pointer Sisters New Kids On The Block
Dave Matthews Band Sheena Easton
Barry Manilow Michael Bolton
John Mellencamp Hall & Oates
Rick Springfield
CLASSIC R&B GOSPEL
Stephanie Mills Bee Bee & Cee Cee Winans
Peabo Bryson Marvin Sapp
Evelyn King Mary Mary
Meli’sa Morgan Byron Cage
Midnight Starr Smokie Norful



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FOOD COURT AND MERCHANDISE VENDING
 Food & Beverage Vendors will have the opportunity to purchase vendor plots at a pre-determined rate.

 All vendors will be required to a present insurance rider and a Food Protection Certificate.

 All Food vendors will be required to practice and maintain appropriate food safety standards.

 Merchandise & photography Vendors will have the opportunity to purchase vendor plots for at pre-determined
rate.

 All non-food vendors will not be required to present insurance rider.

 All Vendor rental fees collected will be donated via Wyclef Jean’s Yelѐ Haiti Relief Fund via the: ―Let's Go Back‖
Concert Series

CHILDREN’S PRE-CONCERT ACTIVITIES
 Clowns, Cartoon and Movie Characters, Face Painting will be available for the entertainment of younger children.
A one dollar donation will be requested for face painting and photography with characters.

 All fees collected from these services will be donated to FEED THE CHILDREN Hunger Relief Fund

 Conyers, GA Community Churches and Citizen Centers Seniors

 Special prime seating section will be reserved for senior citizens from local Conyers, GA Churches. Special prime
seating section will be reserved for senior citizens from local Conyers, GA Senior Centers.

CONYERS COMMUNITY CITIZENS WITH DISABILITIES AND SPECIAL NEEDS
 Special prime seating sections will be reserved for Conyers citizens with disabilities and/or special needs.

 A Wheel Chair accessible seating section will be made available.

 Folding chairs will be provided as well as bottled water free of charge to these special guests.

ECONOMIC BENEFIT TO CONYERS, GA RESIDENTS
Conyers, GA residents will be employed to work in the production aspects of the concert series and given fair monetary
compensation for their participation. This includes, but is not limited to, sanitation duties prior to event, setup and after
event cleanup, Media distribution, light labor tasks, etc.



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CONYERS, GA COMMUNITY YOUTH EMPOWERMENT INITIATIVE
This program is designed to offer economic support as well as social empowerment to High School students that reside in
the Conyers, GA community. This flagship program will initially offer, up to fifty students, ages 16yrs through 18yrs, the
opportunity of part-time employment with the ―Let's Go Back‖ Concert Series.

CYE is dedicated to creating comprehensive, long-term solutions that give young people in high-risk environments real
alternatives to violence and delinquency while addressing the underlying conditions that influence this self-destructive life
style.

Many low-income communities of color have experienced an insurgence of gangs and gang-related activities, and many
young people have been misdirected into joining violent gangs. Like many other cities in Georgia, this activity has resulted
in these areas becoming a harbor where youth violence and drug-related activities flourish. The purpose behind CYE is to
affect a direct response to this crisis, and to initially focus on the male and female youth of the Conyers, GA community,
and to mentor them as to how they can avoid risky behavior and achieve positive life outcomes.

The goal of CYE is to establish a community-based organization in Conyers that can provide young people with
alternatives to incarceration, the juvenile justice system, as well as those activities that would put them at high risk for
truancy, delinquency, violence and gang activity.

CYE's mission is to foster programs that will take fill the idle time that many youth have during the academic break, and to
offer those in the community a more progressive alternative, and encourage these youth to focus their energy on more
positive and life fulfilling aspirations.

Programs to run for up to 9 consecutive weeks.

ECONOMIC EMPOWERMENT:

Fifty (50) Renaissance Employment placement opportunities with our annual Let’s Go Back Tour & Concert Series will be
offered to deserving youth. During the aforementioned program, youth will be mentored as well as trained for the
positions being offered during the nine (9) week concert series.

WEEKLY YOUTH MENTORSHIP:

Ten, One day, seminars will be conducted by corporate professionals, social specialist, local politicians, Employment
Agencies, and local community affairs representatives, and Military. Participation in all, one day, seminars would be a
requisite.

Meet & Greet opportunity:

Youth to Meet and Greet with Top recording artists

PREREQUISITES OF ELIGIBLE YOUTHS TO PARTICIPATE IN THE PROGRAM:

 High School students, Ages 16yrs through 18yrs and/or college freshmen under 19yrs
 Good academic record (3.0 GPA or higher)
 Referral letter from an educator at their academic institution
 A formal, in-person
 Interview including parent(s) or legal guardian.



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FUNDRAISING EFFORTS
During the entire extent of this concert series, we will utilize traditional fundraising strategies, along with some unique and
creative approaches to raise funds in order to support the relief, recovery, and rebuilding efforts in the earthquake
devastated country of Haiti. We will utilize the concert stage to remind people of the great and traumatic plight that our
neighbors overseas are enduring, and will encourage them to donate to the cause to help the people of Haiti. We
recognize the extraordinary new economic burden that has now been thrust upon the people of Haiti.

Each and every year that the Conyers ―Let's Go Back‖ Concert Series is presented, it will be our commitment to
implement creative fundraising strategies to directly support Haiti. In addition to monetary charity efforts, the collection
of can goods, bottled water, clothing, and other bare necessities are just a few of the way the concert series will help. Our
ultimate goal is to show the world that Conyers, GA is for Haiti!

We are also proposing to generate monies, via various fundraisings efforts via event vendors & retailers at the LET'S GO
BACK TOUR & CONCERT SERIES to some of the following Conyers -based non-profit organizations (if applicable):

 Non-Profit After School Programs – Comfy Cottage Academia, Inc.
 Food Pantry Programs
 Local Senior Citizen Centers
 Local Outreach Programs
 Local Drug Rehabilitation Programs
 Battered Women Shelters
 Family Homeless Shelters
 Local Churches
 Starting Music Programs for At-Risk & Challenged Youth



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THE “LETS’ GO BACK” CONYERS, GA COMMUNITY AGENDA
The community of Conyers, GA is experiencing an amazing renaissance. New and newly revitalize real estate is popping
up more rapidly than any of us could have ever have imagined. The diversity and makeup of the Conyers population is
transforming. Corporate America is now embracing Conyers and putting their retail shops in the community.

Conyers streets are being beautified and maintained better than ever. Policing has increased, and that has made Conyers a
safer place for all. This is a wonderful factuality, but there are some social flaws that accompany these new changes that are
not being effectively addressed. That is that stealthy and economically forced relocation of Conyers’ proud residents.

The ―Let's Go Back‖ Concert Series’ initial goal is to serve as a catalyst to boost the spirits of Conyers residents, increase
the positive notability of the Conyers, GA community, and generate an influx of new money through enhanced tourism.
A Long-term target goal is to establish a number of additional not-for-profit programs that service Conyers’ residents.

We would also like to utilize local talent and cultural events to complement our program.

Snapshot:

 Present free, high quality and professional concert productions in the Conyers, GA community.
 Integrate programs that will serve to empower and educate the community’s youth.
 Engage local Churches and Senior Centers, and provide free transportation, premium reserved seating, &
refreshments to the weekly concerts for those groups.
 Create a youth foundation based in Conyers, GA that will teach the grass roots of music production and
recording.
 Gang outreach and redirection



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REQUEST FOR SPONSORSHIP
The ―Let's Go Back‖ Concert Series will provide sponsors with the best possible marketing and branding solutions to
enhance visibility by utilizing high-end professionals that draw incredible attention to your product or services. With no
risk and unparalleled results, we can stand behind the scenes, knowing you are the scene.

We would like to propose five (5) levels of sponsorship to invite partners for the 2012 Rockdale County & City of Conyers
―Let's Go Back Tour & Concert Series‖

TITLE SPONSOR - $100,000 - TEN (10) AVAILABLE

 Media – Sponsor Presents The 2009 Lets Go Back Tour & Concert Series on all Radio & Television commercials,
advertising ten (10) weeks out, in six (6) different cities (exposure to over 5 million people)
 Web – Large Banner on event Web-Site; Hyperlink to your company site (exposure to over 2 million people)
 Billboard – Sponsor Presents The 2009 Lets Go Back Tour & Concert Series on Billboard Display, Twelve (12)
 weeks out (exposure to over 1 million people)
 Print – Sponsor Presents in all Newspapers, Magazines and 500,000 Posters & Fliers Distributed twelve (12)
weeks out, in six different cities.
 Merchandising – Sponsor Presents on Promotional Merchandise. (T-Shirts aka Walking Billboards)
 Signage - Prominent banner and signage display covering stage; in view to 10,000 Plus in Attendance.
 Vending – Six (6) 10x10 Vending Spaces
 Tickets – 100 Complimentary General Admission Tickets & 2 Reserve VIP Tables to Accommodate 20 Guest.
 Sponsor Tent - An exclusive 40x40 tent with Free Hors d'oeuvres
 Back Stage Passes - 10 Back Stage Passes
 Meet and Greet - An exclusive meet and greet with picture taking & autograph signing.

PLATINUM SPONSOR - $50,000 - SIX (6) AVAILABLE

 Media – Sponsor Presents The 2009 Lets Go Back Tour & Concert Series on all Radio & Television commercials,
advertising ten (10) weeks out, throughout the city and all surrounding counties (exposure to over 2 million
 people)
 Web – Large Banner on event Web-Site; Hyperlink to your company site (exposure to over 2 million people)
 Billboard – Sponsor Presents The 2009 Lets Go Back Tour & Concert Series on Billboard Display, Twelve (12)
 weeks out (exposure to over 1 million people)
 Print – Sponsor Presents in all Newspapers, Magazines and 500,000 Posters & Fliers Distributed twelve (12)
 weeks out, throughout the city and all surrounding counties
 Merchandising – Sponsor Presents on Promotional Merchandise (T-Shirts aka Walking Billboards)
 Signage - Prominent banner and signage display on side of stage
 Vending – Four (4) 10x10 Vending Spaces
 Tickets – 50 Complimentary General Admission Tickets & 2 Reserve VIP Tables to Accommodate 20 Guest.
 Meet and Greet - A meet and greet with picture taking & autograph signing.

GOLD SPONSOR - $25,000 - SIX (6) AVAILABLE

 Media – Sponsor Mention on all Radio & Television commercials, advertising ten (10) weeks out, throughout the
city and all surrounding counties ( exposure to over 2 million people)
 Web – Banner on event Web-Site; Hyperlink to your company site (exposure to over 2 million people)
 Billboard – Sponsor logo on Billboard Display, Twelve (12) weeks out (exposure to over 1 million people)
 Print – Sponsor logo on all Newspapers, Magazines and 500,000 Posters & Fliers Distributed twelve (12) weeks
out, throughout the city and all surrounding counties
 Merchandising – Sponsor Logo on Promotional Merchandise. (T-Shirts aka Walking Billboards)

 Signage - Prominent banner and signage display on festival site
 Vending – Two (2) 10x10 Vending Spaces
 Tickets – 25 Complimentary Tickets & Reserve VIP Ticket to Accommodate 10 Guests. Plus Buffet
 Meet and Greet - A meet and greet with picture taking & autograph signing

SILVER SPONSOR - $10,000 - TEN (10) AVAILABLE

 Media – Sponsor Mention on all Radio & Television commercials, advertising seven (7) weeks out, throughout the
city and all surrounding counties
 Web – Logo on event Web-Site; Hyperlink to your company site (exposure over 2 million people)
 Billboard – Sponsor logo on Billboard Display, Twelve (12) weeks out (exposure over 1 million) p
 Merchandising – Sponsor Logo on Promotional Merchandise (T-Shirts aka Walking Billboards) Signage -
Prominent banner and signage display on festival site
 Vending – One (1) 10x10 Vending Space
 Tickets – 25 Complimentary General Admission Tickets & Reserve VIP seats Accommodates 10 Back Stage
 Passes - 2 Back Stage Passes
 Meet and Greet - A meet-and-greet with picture taking & autograph signing.

BRONZE SPONSOR - $5,000 – TEN (10) AVAILABLE

 General Admission Tickets & 6 VIP tickets
 Back Stage Passes - 2 Back Stage Passes Media – Sponsor Mention on all Radio & Television commercials,
advertising seven (3) weeks out, throughout the city and all surrounding counties
 Web – Logo on event Web-Site; Hyperlink to your company site
 Signage - Prominent banner and signage display on festival site
 Tickets – 25 Complimentary

Founder/CEO
The ―Let's Go Back Tour & Concert Series‖

DANIEL ATHERTON SR., GA

Daniel Atherton Sr. was born on June 26 1957 at Harlem Hospital, NY. His parents, Daniel Atherton and Gloria
Atherton raised him in Harlem, NY on 117th street between Lenox & 7th Aves, known now as Malcolm X Blvd &
Adam Clayton Powell Blvd. Daniel Atherton attended grade school in Harlem, NY just a few blocks from his home, at
P.S.184 in 1969, which was later renamed to School P.S. 207. Daniel went on to attend I.S. 88, Wadleigh J.H. School,
also in his home neighborhood.

Daniel attended Louis D. Brandeis High School in 1973. Upon his graduation, Daniel received a prestigious two-year
music scholarship to the Berkley School of Music in Boston, Massachusetts. He studied drum percussion, and music
theory comprehension.

After Berkley, Daniel began teaching percussion. He also started performing and drumming with various professional
bands and performers such as; Chaka Kahn / O'Jays / Atlantic Starr / Freddie Jackson / Keith Sweat / Guy /
Najee / New Edition / Bobby Brown / Gerald Levert Blue Magic / Cameo, just to name a few. To date, Daniel
a proud father and is still instructing private students the art and technique of the drums. He believes that, through his
music, he is teaching young people that they are powerful and creative individuals that can do anything that they truly
apply themselves to.

Daniel is a highly-respected force within the entertainment arena. He is still actively touring and performing with many
of the greatest performing artists of our time. He is also now the Musical Director and drummer of the legendary R&B
group, ATLANTIC STARR. Together they are currently touring in US cities, and in other location around the world.

Daniel has lived as a resident of Harlem, NY most of his life, living not very far from where he grew up. He also
has a property in Englewood, New Jersey, and is the proud owner of a Vintage Brownstone in Harlem, NY with his
Uncle Harold Atherton, a retired MTA Transit Police Officer.

Daniel is now a permanent resident of Conyers, Georgia. He resides not far from his daughter, a longtime resident of
Conyers.

Daniel founded the LETS GO BACK TOUR & CONCERT SERIES in 2005, doing shows in and around the NY tri-
state area, including, various venues though out the New York City Area. Daniel’s ultimate desire was to have the LETS
GO BACK TOUR & CONCERT SERIES become a weekly concert series, starting in New York City, NY and then
spreading to other major cities around the country.

Daniel Atherton, Sr. a.k.a. ―D.A. Slammin’ Drummer‖
(718) 431-4288
www.daslammindrummer.webs.com
daslammindrummer@yahoo.com

President /Promoters

CHARLES M. LEAKE, NYC

Born in North Carolina, but raised in Harlem, NY on 215 West 116th Street. Charles attended grade school at P.S. 76 A.
Phillip Randolph School on 220 West 121st Street in Harlem, NY. Afterwards, he entered I.S. 88, Wadleigh J.H. School,
also in Harlem, for a short while, until his parents transferred him downtown to I.S. 44 William J. O’Shea J.H. in mid-
Manhattan. In 1974, Charles entered Martin Luther King, Jr. High School and graduated in 1978 at the age 17.

Charles began his career in music and promotions in 1978 as one of the original members of the rap group the ―Harlem
World Crew‖ going by the name of ―MC Charlie Rock‖. The group was named after the world famous nightclub; Harlem
World Cultural & Entertainment Complex, formally located on 116th street & Lenox Avenue in Harlem, NY. The club
was considered the ―Madison Square Garden‖ of the new Hip-Hop Rap movement until its closing in 1985. It played
host to many of today’s current Hip Hop moguls like; Russell Simmons, Kurtis Blow, Force MD, Kool Moe Dee, New
Edition, Yellow Man, Andre Harrell; Doug E. Fresh; Run DMC; Grandmaster Flash; Ice T, and many more long before
their present notability.

It was during his time there that Charles learned and began to hone his knowledge of concert promotion, production, and
entertainment. By utilizing his natural analytical and organization skills, he developed promotional strategies that helped
propel the club to great heights of popularity and fame in the streets.

It was also there where he first met his current partner of many years, Mr. Ray Chandler, who had heard about World Club
and came to rent the venue to present his rap crew, Grandmaster Flash & The furious Five. Ray hired Charles to help
promote the event, and they developed an instant bond. For many years thereafter, Charles worked with Ray to produce
and promote some of the most successful Rap concert/ dance events in the Tri-state area.

As time went on, Ray Chandler recognized Charles’ work ethic and dedication and soon offered him an equal partnership.
Now promoting to a more sophisticated clientele, Charles still showed the same gritty determination, and ability to handle
events dealing with any genre of music. He has worked with many top recording artists of the 70s & 80s Classic Soul era,
and has produced many sold out concerts. Most recently at world class venues like: Manhattan Center, NY; Roseland
Ballroom, NY; Desoto Civic Center, in Tennessee with performers such as: The Stylistics, Harold Melvin’s Blue Notes,
Legendary Intruders, Persuaders, The Escorts, Delfonics, Blue Magic, Meli’sa Morgan, The Chilites, Ray Goodman &
Brown, Alyson Williams, and many more.

Professionally, Charles received his Associates Degree in Computer Science, and has held positions as a Systems Analyst
for several major corporations. Including; IBM, Pepsi Cola Bottling Company of New York, Kaye Insurance Group, &
New York College of Podiatric Medicine. But his true passion has always been concert promotions and entertainment.
Now, more than 25 years later, Charles is President of his own concert production company, and continues to prove he is
a true ―Go- getter‖ who will not stop until the job is done.

Charles Leake, President
RC&A Heart & Soul Productions
www.rcahas.com
rcaheartandsoul@gmail.com

Vice President/Promoter Bio

RAY CHANDLER, NYC

A native of the Bronx, NY, and one of the true visionaries in the concert promotion business, began as one of the original
pioneers of the now multi-billion dollar hip Hop Rap music industry in the early 1970s. He was the first manager of the
world famous rap crew Grandmaster Flash & The furious Five, and also one of the first to recognize that this then new
underground style of music had the potential of mass appeal and profitability.

For many years thereafter he produced and promoted some of the most successful Rap concerts/dance events in the Tri-
state area. His events drew thousands into major club venues like: The Roxy; NY; Skate Key, BX; Fun House, NY;
Capitol Theatre, MA; Westchester County Center, NY; and (the Mecca of Hip Hop) World Club in New York City. His
legacy has been documented in several books and on the World Wide Web.

As the tides of Hip Hop music began to change in the late 80s, Mr. Chandler now a family man chose to move into a more
sophisticated genre of music promoting top recording artists of the 70s & 80s classic soul era. He has produced many sold
out concerts. Most recently at world class venues like: Manhattan Center, NY; Roseland Ballroom, NY; Desoto Civic
Center, in Tennessee with performers such as: The Whispers, Stephanie Mills, Temptations, Luciano, Third World, The
Stylistics, Harold Melvin’s Blue Notes; Legendary Intruders; The Persuaders; Peaches & Herb; The Escorts; Delfonics;
Ted Wizard Mills (Blue Magic); Meli’sa Morgan; The Chilites; Ray Goodman & Brown; Alyson Williams, and many more.

With more than 30 years in the concert promotion business, Ray Chandler has an impeccable reputation as a promoter,
businessman, and as a gentleman.

Ray Chandler, Founder/Promotor/CEO
RC&A Heart & Soul Productions
www.rcahas.com
raychandler@rcahas.com

Vice President of Marketing Bio

DANIELLE ATHERTON-BONNER, MBA

Born and raised in New York City and as a current Conyers resident, Danielle has a high level of relevant knowledge of
both markets, their wide array of resources and their geographical nuances. In these fast-paced, results-driven cities
precision and professionalism are her priorities.

With over 15 years of administrative and marketing experience, working for executives at organizations such as Paramount
Pictures and Tribune Broadcasting Company, as well as entertainment industry professionals, she has what it takes to
ensure quality day-to-day marketing consulting.

Throughout her career, she has demonstrated for employers an exceptional facility for meeting organizational objectives
and demands, and in addition to her secretarial skills, she is an adept event planner.

All of Danielle’s previous experience has enhanced her formal education and has provided considerable practical
experience in many areas that enables her to make a significant impact.

Danielle Atherton-Bonner has an MBA and is also a 2013 Ph.D. candidate at Walden University.

Danielle D. Atherton-Bonner
(770) 601-4746
www.DanielleAtherton.com
Contact.Me@DanielleAtherton.com

COMFY COTTAGE ACADEMIA, INC. is a charitable educational organization whose primary function is the
advancement of education through the presentation of formal instruction and was formed to conduct research,
educational and informational activities to increase public awareness of nonprofit educational activities.

Comfy Cottage Academia aims to prepare its students to excel as young leaders of tomorrow by combining an
exclusive curriculum tailored specifically for elementary school children with enhanced, first class child care services.
Comfy Cottage Academia offers an alternative to traditional after school and summer programs that not only meets child
care needs, but also provides a learning environment that enhances children’s social skills and also teaches them the arts
and sciences.

Comfy Cottage Academia offers a collegiate curriculum tailored specifically for children. We have a literature-
based curriculum employing a wide variety of children's books. All subjects and basic skills are centered on literature and
integrated throughout the curriculum. The NAEYC – National Association for the Education of the Young Child, as well
as the Georgia Early Learning Standards (GELS) are incorporated into the curriculum. Advanced technology and
developmental programs:

Through our advanced technology and developmental programs, we seek to increase academic opportunities through technology-based
programming. We offer engaging educational programs for children, ensuring our students develop the skills to be successful in school. Federal,
State and Local government agencies, local churches and civic organizations play an integral role in the life of the program.

The target customers are single caregiver, low to lower-middle-income families who value the quality of education
and child care provided for their children ages 5 to 11 years. However, to broaden our customer base and provide equal
educational opportunity, we will participate in the GA CAPS subsidized childcare voucher program as well as offer a
sliding fee scale based on the United States Federal Poverty Level Guidelines. For families who value the importance of
higher education and quality child care services, Comfy Cottage Academia offers a great alternative to traditional child care
services and specific interest based programs.

Comfy Cottage Academia believes in the goal of leaving no child behind. The goal is to raise the visibility of
program to assure that:

 Referral sources will use the service;
 Funding sources will support the program;
 Adults will volunteer to be mentors.

The CCA marketing strategy will be to successfully sell this new resource to the schools and the Georgia
Department of Early Care and Learning (DECAL). This will be accomplished by a referral coordinator who will create and
maintain a network of contacts that will serve as the referral source for the program.

Comfy Cottage Academia’s value proposition is quite clear and quite easily distinguished from others in the
market. We offer uniquely premium child care services, as measured by the curriculum and activities offered, experience
and educational level of the instructors, community involvement and community college theme.

Comfy Cottage Academia, Inc.
3565 Highway 20 SE
Conyers, GA 30013
(770) 828-8922
www.ComfyCottageAcademy.com

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