9. Calculated Measures: updated in 8.5
•Customize reports. Calculation
can be added to reports
•Existing columns can be
rearranged or new ones added on
the fly.
•Perform calculations within
reports.
34. Localize vs. Grow Feature Set
• Finding: 45% of Tag Builder users are accessing it from outside of US
• Question: Should we focus on adding new features the broader market
is asking for or should we invest in localized versions of the product?
35. Localize vs. Grow Feature Set
• Where are people using it?
– 62% NA | 28% W Europe| 4% ASIA | 6% ROTW
• What are the predominant languages?
– 75% from predominantly English speaking countries
– 85% with their browser set to English | 5% German | 2% French | <1% Chinese
• Decision: don’t invest yet in localized versions, but monitor as
adoption increases.
36. Learning from Help
First Party Cookie Domain
•
Data source IDs
•
Collection Domain
•
Onsite Domain names
•
39. Webtrends Analytics does mobile
• The web analytics
metaphor is the same
• Data collection options
– Image request
– Atomic Labs: Pion Reactor
– API (beta coming soon)
41. Web Services (beta): What?
REST Interface to expose simple reports and trending
Developer Network Community Web Site:
http://developer.webtrends.com
Tutorials & Samples
42. Web Services REST Interface
Easily composed URLs that allow users to access data as XML,
JSON or Excel formats
Example:
https://server/v1/profile/Zedesco/report/KeyMetricsSummary?period=2008.m01&format=xml
43. Methods
get report data for period
retrieves report data for a given profile for a given time period
get report definition
returns the report definition for the given report ID
list reports for profile
lists the reports defined for a profile
list profiles
provides a list of profiles for an account
list profile time periods
returns the time periods for a given profile
44.
45.
46.
47.
48.
49.
50. Presenters
• Derek Fine
– Product Manager @ Webtrends
• Eric Rickson
– Product Manager @ Webtrends
• Chris Grant, PhD
– Associate Director, Web Analytics @ Enlighten
51. Hidden Gems in WebTrends Analytics
Derek Fine
Product Manager, Webtrends