Cloud Computing e Next Generation Networks, sfide ed opportunità per gli operatori TLC
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Quale ruolo possono avere i Telecom Operator nel mercato del Cloud Computing
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Cloud Computing e Next Generation Networks, sfide ed opportunità per gli operatori TLC
- 1. Cloud Computing e Next Generation Networks Sfide ed opportunità per gli operatori TLC AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 2. Rationale Cloud Computing & NGN Hype or reality ? L’importanza dei servizi nel futuro dei Telecom Operator Cloud Computing services: la posizione di vantaggio dei Telecom Operator Chi si è già mosso (2009) Sfide Conclusioni AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 3. Telco: andamento delle revenues negli anni ‘90 Dato disaggregato Voce vs. non-voce • Le revenues generate dal traffico voce sono cresciute negli anni ’90, per l’aumento del traffico mobile • Il peso della voce nelle revenues totali è rimasto costante AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 4. Telco: andamento delle revenues negli anni 2000 Diminuzione costante delle revenues totali generate dal traffico voce Erosione causata dai servizi VoIP (es. per le call long-distance) Incremento delle revenues prodotte da Traffico dati sulle reti broadband (P2P) Servizi VAS Servizi ICT Già oggi una importante fonte di revenue per alcune telco I servizi VAS accessibili dalla rete PSTN sono ancora sotto il controllo dell’operatore (funge da intermediario) Servizi accessibili via Internet sono completamente non intercettati dai telco (Amazon, EBay, PayPal, …) Attenzione: ai telco non conviene essere solo trasportatori di bit, le revenues prodotte dal puro trasporto di bit diminuiranno presto… AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 5. Next Generation Network Source: ITU-T Rec. Y.2001 Rete di nuova generazione a pacchetto, multi-servizio, abilitante la QoS, convergente, con una netta separazione tra gli strati di trasporto, di controllo e di servizio. Rete All-IP Ruolo centrale di SIP per la segnalazione Ruolo centrale del telco come intermediario per l’accesso ai servizi ! AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 6. Next Generation Networks: vantaggi per utenti e telco Convergenza e Procedure e sinergia tra i strumenti comuni per Service Provider la gestione dei servizi e degli utenti abbonati Procedure comuni Convergenza per il provisioning, la Fisso-Mobile gestione e la tariffazione dei servizi Accesso ai servizi con garanzie di QoS Miglioramento della User Experience (Accesso ai servizi da un qualunque dispositivo) AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 7. Cloud Computing: definizione del NIST Cloud computing is a pay-per-use model for enabling available, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is comprised of five key characteristics, three delivery models, and four deployment models. Characteristics: On-demand self-service, Ubiquitous network access, Location independent resource pooling, Rapid elasticity, Pay per use Delivery: SaaS, PaaS, IaaS Deployment: Private, Community, Public AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 8. Cloud Computing: mercato e player Nuovi paradigmi per l’ICT Software as a Service SaaS Platform as a Service PaaS Infrastructure as a Service IaaS Caratteristiche comuni: Terziarizzazione dei servizi e delle infrastrutture Dimensionamento elastico Modello on-demand Fattori abilitanti: Virtualizzazione Reti broadband AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 9. Cloud Computing: motivazioni !" # # $ # # # % &''( )# *'+ # $ # , # # $ # # # - . . ' /0 12 3 4 &''* % &''( )# 0'+ # $ ,, # # $ $ # # #5 $ # # . # , # # $ # 6 " 7 - . . ' /0 12 3 4 &''* 8 # $ $ # # # # $ , $ $ # # , 9 $$ " # : # # # . , # , 6 ! AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 10. Cloud Computing: SLA dei principali player Amazon EC2 The Service Commitment does not apply to any unavailability, suspension or termination of Amazon EC2, or any other Amazon EC2 performance issues ... caused by factors outside of our reasonable control, including any force majeure event or Internet access or related problems beyond the demarcation point of Amazon EC2. GoGRID This SLA does not cover (without limitation): (a) network performance to Customer's physical location or internet access point (such as a local DSL/cable modem); or (b) failures due to denial of service attacks RackSpace You acknowledge that there are risks inherent in Internet connectivity that could result in the loss of your privacy, Confidential Information, and property AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 11. Telco e Cloud Computing Several major telcos have recently announced their wish to enter the cloud computing services market. During the past years, operators have moved beyond broadband voice and data into network- dependent applications like videoconferencing and telepresence and have secured deeper enterprise relationships. Providing hosted solutions to the companies is the next move many carriers are considering today. Indeed, telecommunication providers could play an important and lucrative role in the burgeoning world of cloud computing by combining their natural advantages as network operators with a new wave of technological innovation. The opportunity represented by cloud-based services is potentially immense because, for starters, it increases the value of carrier networks in multiple ways and creates new roles and revenues for telecom service providers. http://www.upperside.fr/cloudtelco2010/cloudtelco2010intro.htm AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 12. Telco e Cloud Computing First, clouds will increase network traffic and utilization and thus transport revenues. Second, in physically delivering cloud-based services, telecom carriers have an opportunity to extract two revenue streams from the same function. Moreover, emerging telco technologies such as IMS and next- generation networks service architectures are developing into logical service components that could also fit comfortably in cloud environments. A telco will have to acquire or develop hosting and managed applications and combine that technology with Internet data centers. It will then be able to offer managed networking, security, storage and computing services. Its customers will be able to order on-demand Windows and Linux environments, as well as most common software applications, including Oracle and SAP. http://www.upperside.fr/cloudtelco2010/cloudtelco2010intro.htm AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 13. Telco e Cloud Computing January 2009: Deutsche Telekom Laboratories has spun off its own open-source cloud-computing start-up called Zimory. June 2009: BT moves into the Cloud June 2009: Verizon launched its much-anticipated cloud computing service this week, offering virtualization in a self- service model. Verizon Computing as a Service (CaaS) will allow users to perform all the usual cloud computing tasks: Manage and deploy virtual servers in a Web-based user interface, scale computing power and storage up and down, and control private networks behind Verizon' walls. s November 2009: AT&T has announced AT&T Synaptic Compute as a Service, a global cloud-based service designed to give companies of all sizes simple on-demand access to scalable computing capacity AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”
- 14. Conclusioni NGN e Cloud Computing: due tendenze evolutive che non sono su piani paralleli Sforzi per creare sinergie già intrapresi in ambito ETSI • http://www.etsi.org/WebSite/Technologies/GRID_CLOUD.aspx Mercato interessante Le SME devono ancora comprenderne i vantaggi e le potenzialità Spazio per big player nazionali I principali Telecom Operator si stanno muovendo Sfide: Security, Data Confidentiality & Integrity, modelli di interoperabilità per Cloud ibride multi-provider AWS User Group Naples Meetup - Napoli, 3 marzo 2010 “Cloud Computing: nuove strategie oltre la crisi”